In 2018, 66% of individuals in 52 key countries* will own a smartphone, up from 63% in 2017 and 58% in 2016, according to Zenith’s Mobile Advertising Forecasts 2017. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with consumers, is slowing down as penetration reaches 80%-90% in the most advanced markets. The number of smartphone owners will increase by 7% year on year in 2018, compared to 10% growth in 2017, 14% in 2016 and 21% in 2015.

The failure of the U.S. Men’s National Team (USMNT) to qualify for the 2018 FIFA World Cup finals is without question a tremendous setback for U.S. soccer. Millions of disappointed U.S. soccer fans are scratching their heads wondering who is to blame for this catastrophe.  By Jaime Cardenas - CEO, AC&M Group

For young Americans in the dating scene, a new epidemic has emerged – digital dating abuse.

Telemundo will honor Pitbull with the first ever “Latin AMA Dick Clark Achievement Award” at the upcoming third annual “Latin American Music Awards” (Latin AMAs).

The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age.

NBCUniversal/Telemundo and América Móvil jointly submitted to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles. The bids include rights to all men’s and women’s Mexico National Team divisions.

The use of social media and technology for sponsorship activations are topics of keen interest for the ANA Sponsorship & Event Marketing Committee.

Today’s consumers expect strong mobile sites, want flexible fulfillment options, and use a variety of channels to research and make purchases. Brands must deliver superior experiences and support if they want to stay competitive in today’s retail environment.

Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.

The findings indicate a growing consumer preference to make purchasing decisions based on their social media activity, a reality that favors B2C companies.

I was chatting with a friend of mine the other day and he suggested that pre-roll ads on YouTube were getting longer. Then he suggested that this was part of a deliberate program to inure people to watching ads on digital devices. I have to admit I found both claims surprising but maybe he is right?  by Nigel Hollis

ESPN Deportes will present live coverage of 17 regular season Monday Night Football games, a Wild Card playoff game and the Pro Bowl.

Many are pressing play, but who’s willing to pay? In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.

Hispanicize Media Group announced the appointment of Joe Uva as Chairman & CEO of Hispanicize Media Group (HMG).

Daddy Yankee is helping Komen Puerto Rico and has offered 50% of the revenues generated by his new video.  

 

 

Pages