ESPN and Golden Boy Promotions today announced a multi-year, international agreement for a series of fights to be televised live on ESPN2 and ESPN Deportes.

At a time when the topic of cultural diversity is at an all-time high, LA-based Latino soul band Chicano Batman and Johnnie Walker released a reimagined version of the iconic American folk song “This Land Is Your Land,” along with an immersive music video, that is poised to be an inspirational message of hope for modern America.

As influencer marketing evolves from a buzzed-about effort to a proven technique, marketers need to take stock of what they know is effective. Here are five important changes coming up in 2017, and experts' advice about what to do about them.

More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®. That represents a doubling of the percentage since 2010, when it was 26%.

By Gonzalo López Martí / Creative director, etc - LMMiami.com

  • The good news: urban music is coming of age.
  • Urban as in hip hop, reggaetón, etc.

Nearly nine-in-ten Americans today are online, up from about half in the early 2000s. Pew Research Center has chronicled this trend and others through more than 15 years of surveys on internet and technology use.

This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.

Deloitte’s sports professionals predict that innovation and disruption will dominate 2017, whether it is nontraditional media pursuing sports rights or teams optimizing fan experience beyond the stadium.

72% of marketers consider data analysis more important than social media skills  [REPORT]

According to UBS Evidence Lab, 54% of 18- to 34-year-olds visit YouTube at least once per day, making it the third-most popular social media platform for daily usage among this age group.

Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. Americans are using social media in the context of work (whether to take a mental break on the job or to seek out employment), while also engaging in an ongoing effort to navigate the complex privacy issues that these sites bring to the forefront.  By Shannon Greenwood, Andrew Perrin and Maeve Duggan

After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules, a global Accenture survey finds.

Telemundo and NBC UNIVERSO will present the exclusive US Spanish-language simulcast of “The Best FIFA Football Awards™” on Monday, January 9 at 12:30PM/11:30 AM C.

For the time being at least, influencer marketing is a popular and effective way to reach consumers. Influencer platform Bloglovin’ sought to find out how female consumers feel about the tactic, and what would cause them to respond in a negative way to influencer posts.

Many entertainment marketers are still employing a mass-market, broad-strokes approach that TV commercials offer. But this kind of mindset does not translate to influencer marketing.

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