Establishing a shopper marketing program can be incredibly difficult for organizations both big and small. But with these ANA tools and templates, available exclusively to ANA members, marketers can make their shopper marketing programs faster, easier, and more efficient for everyone involved.  By Arielle Feger, associate manager, marketing knowledge center

HLC Media announces the release of insights from a survey of nearly 400 women from HipLatina’s acculturated audience of upscale Latinas.  The subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands.

The Interactive Advertising Bureau (IAB) released “Mobile Identity Guide for Marketers,” which highlights the approaches to and the importance of identity management as an emerging practice for marketers, offering best practices in the use of identifiers required for user-level mobile and cross-screen marketing activities. announced a partnership with juanfutbol to launch Univision’s social-first soccer channel.

Mexico has a well-documented love affair with radio. There are more than 1,300 FM radio stations in the country, and internet users spend an average of 2 hours 50 minutes listening to radio each day, according to April 2017 data from AMIPCI (Asociación Mexicana de Internet). Yet very few do so on their smartphones.

Yet it is in New York City where the legend of Rafael Hernández maintains a strong, almost mythical footprint—52 years after his death. Of the more than 3,000 songs he composed, several of the most enduring tunes were written here in New York, including the unofficial Puerto Rican anthem, “Lamento borincano,” which is said to have been composed in New York at the music shop he once owned with his sister, Victoria. The aforementioned Mike Amadeo would later purchase the store and he remembers wandering across it as a young man.

Hispanicize Media Group (HMG), LLC announced that it has signed an equity and talent management partnership with L.A.’s social media comedy star duo, The MexicanGueys.

Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy.

Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

Telemundo Deportes will present the Spanish-language coverage ever of the FIFA Confederations Cup Russia 2017 taking place June 17- July 2. The production team will be based in Russia marking the first time ever that coverage of all FIFA Confederations Cup matches will be produced live from all venue cities.

The way people consume media is changing almost before our eyes, with new ways to watch and new devices on which to do so. This multitude of consumption options and increasingly intense competition for viewers’ time is changing audience habits, too. As the media world grapples with these issues, so too must the sports industry. But these challenges aren’t the only obstacles facing the sports realm.  By Danny Townsend and Glenn Lovett, Global Managing Directors, Nielsen Sports

Can online behaviors drive more foot traffic … specifically, can influencer content pointed at a specific retailer on behalf of a brand/product increase foot traffic?

Reaching for a mobile device while waiting for coffee or watching TV has become common practice for most people. In fact, one of the most popular smartphone pastimes among users is simply looking for an activity on their smartpho

Digital marketing agency The Story Room announced today that it will handle brand strategy and digital marketing services for the 2017 CONCACAF Gold Cup, the continental championship that will be played throughout July in 14 venues across the United States.