Media
LEADERS FROM BRANDS, AGENCIES, TELEVISION PROGRAMMING AND DISTRIBUTION MET IN NYC THIS WEEK AT THE 23RD ANNUAL HISPANIC TELEVISION SUMMIT
This past Monday, October 20, leaders assembled from the various segments of the Hispanic television community, including brands, agencies, programming and production executives as well as content distribution platforms at the 23rd Annual Hispanic Television Summit & Awards. The Summit was held at the New York Marriott Marquis and was among the first in a week-long series of television industry events including the NAMIC Conference, WICT Leadership Conference, Walter Kaitz Foundation event, and NAB Show NY.
Carlos Vives, Emilia, Wisin & Xavi Debut Telemundo’s World Cup 26™ Song at the 2025 Billboard Latin Music Awards
Thursday night, the star-studded 2025 Billboard Latin Music Awards brought together a constellation of the best and brightest Latin music stars as well as special performances and collaborations, including the premiere of “Somos Más,” the network’s official song for the FIFA World Cup 26™ featuring Carlos Vives, Emilia, Wisin and Xavi.
Canela Media and Pixability Partner to Expand Hispanic Audience Reach on YouTube, Combining Proprietary Data and OTT Capabilities to Drive Scaled Results
Canela Media announced a strategic partnership with Pixability, the leader in AI-driven advertising on YouTube. The two companies together will create the first data-powered, unified solution to reach Hispanic audiences in the U.S. on YouTube, expanding Canela Media’s robust OTT partner offering.
2025 BILLBOARD LATIN MUSIC AWARDS brings partners center stage
NBCUniversal and Telemundo unveiled the sponsorship lineup for the 2025 Billboard Latin Music Awards, broadcasting on Thursday, October 23 at 8pm/7c on Telemundo. This year’s sponsors are joining the ultimate celebration of Latin music with show-stopping moments and campaigns that celebrate the contagious energy of Latin music fans. Back to keep the rhythm alive are Volkswagen, Walmart and State Farm, along with new partners Verizon, McDonalds and TREMFYA by Johnson & Johnson.
Consumer attitudes toward in-car entertainment and media preferences
A new report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimizing the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue.
Los Angeles Tribune launches LAT Español
The Los Angeles Tribune officially announces the launch of the Los Angeles Tribune Español, a new Spanish-language division dedicated to amplifying Latino voices. This initiative represents a historic expansion for the media brand, reinforcing its commitment to inclusion, equity, and global reach. Willie A Lora has been appointed Vice President of the Spanish Division.
MediaCo expands EstrellaTV Network footprint with Launch of WMBC-TV in New York
MediaCo Holding Inc. announced the launch of WMBC-TV in New York, a full-power HD “must carry” television station, now featuring the EstrellaTV Network, one of the fastest-growing Spanish-language broadcast networks in the U.S.
Digitoonz Spain signs exclusive global distribution deal for two new animated shows with Canela Media
Digitoonz Spain, the European subsidiary of Digitoonz Media & Entertainment—a leading international animation studio headquartered in India with operations in the United States and Europe—is proud to announce it has signed an exclusive agreement for the global distribution of SúperEllas and Plaza de Aventuras, two new animated TV series produced by Canela Media, a leading, technology-driven media company dedicated to connecting brands with Hispanic audiences across the U.S. and Latin America.
Telemundo Studios Launches First-Ever Latino Podcast Incubator in Partnership with University of Miami
NBCUniversal Telemundo Studios announced the launch of an industry-first podcast incubator in partnership with the University of Miami, giving student creators access to Telemundo’s production resources, mentorship and distribution platforms.
How Parents Manage Screen Time for Kids [REPORT]
From YouTube to smartphones to tablets, tech is part of kids’ lives. AI chatbots are part of the mix now, too. While parents strive to manage screens, 42% say they could do better
LatiNation Media and Entravision Launch Desmadre Live! — A Live, Opinionated, Culture-Refining House Party Across Radio, TV, and Streaming
LatiNation Media and Entravision are turning up the volume on Latino pop culture with the launch of Desmadre Live!, a one-hour weekly simulcast that fuses the high-energy spirit of radio with the raw visual storytelling of streaming. The show premieres Tuesday, October 21st, at 7:00 p.m. PT, airing live on select Fuego stations, including Phoenix 106.7 FM, Sacramento 101.9 FM, El Paso 94.7 FM, and McAllen 99.5 FM, the LATV broadcast network, and streaming exclusively on the LatiNation and ElBoton App.
Radio Pumps Up Marketing Effectiveness
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing's value, according to "CMSWire's 2025 State of the CMO Report." Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Social Media and News Fact Sheet
Digital sources have become an important part of Americans’ news diets – with social media playing a crucial role, particularly for younger adults. Overall, about half of U.S. adults (53%) say they at least sometimes get news from social media, roughly stable over the last few years.
TELEMUNDO STUDIOS EXPANDS PRODUCTION OF ALTERNATIVE CONTENT STARTING WITH NEW MOBILE-FIRST FORMATS, REDEFINING STORYTELLING FOR TODAY’S AUDIENCES
Telemundo Studios announced an expansion of its alternative content production with the launch of an innovative mobile-first format featuring vertical, short-form content created for a new generation of Spanish-language audiences. Designed to deliver bold and engaging storytelling, this new format showcases a dynamic portfolio of content in compact episodes, reflecting Telemundo audiences’ evolving video consumption habits.
Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9%
Network radio advertisers transact on Nielsen’s national audience service called “Nielsen Nationwide.” Nielsen has just released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
23rd ANNUAL HISPANIC TELEVISION SUMMIT AND HISPANIC TV AWARDS
The 23rd Annual Hispanic Television Summit will be presented on Monday, October 20, 2025, in the Playwright Ballroom on the 3rd floor of the New York Marriott Marquis,1535 Broadway in New York City. The Summit is the longest running, “must-attend” annual event for those in the business of television intended for Hispanic audiences in the U.S. and worldwide. It has been consistently produced each year by Schramm Marketing Group of New York. This year’s theme is “Content, Culture, & Connection.”
How CTV Delivers the Personalized Experiences Diverse Audiences Demand [REPORT]
LG Ad Solutions released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect.
Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S. [REPORT]
Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds. In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that same report found.
