Ad Agency

There is a wide range of skills and salaries represented in the marketing industry, and a marketer's career path can take many forms. This makes staffing a marketing team with the right players and laying the right stepping stones for your own career a challenge. To make the right decisions, it is essential to stay on top of industry trends.

Advertisers can build more transparent, partner like relationships with their media agencies by taking four steps.

How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones?  By Pierre Bouvard

Republica commemorates a decade of trust and partnership with Sedano’s Supermarkets, one of America’s leading independent grocers, and the largest Hispanic retailer in the country.

With the departure of Sir Martin Sorrell  -- or SMS, as he is lovingly called -- many are now predicting the end of WPP and of agency holding companies in general, along with the business model of the tailor-made, client-specific, integrated agency offering.

WPP points the finger at ZBB as the most important factor driving cuts in WPP's agency revenues -- cuts that have taken 35% off WPP's share price from its 2017 high.  Leading industry analyst Brian Wieser identifies ZBB as a major factor suppressing holding company organic growth, along with other factors like increased contract scrutiny.  ZBB is the flavor of the month.  Mention ZBB to an ad agency and watch the panic.  "Here it comes!  Another excuse to cut fees!"

Captura Group announced that Jennifer L. Woods has joined its team as Managing Director.