2019 is here, and with it, a flood of advertising industry predictions. From an agency new business perspective, we can expect ongoing change (which has become the norm) and a continuation of trends from previous years. Unlike previous years, the potential for these trends to touch your agency’s new business outcomes and bottom line seems greater.  By Mark Duval - The Duval Partnership

The winds of change have once again impacted one of our key Hispanic & Multicultural ad agencies.  At the end of 2018, WPP parent corporation of Grey decided based on pressure from key clients like Proctor & Gamble, that multicultural talent needs to be integrated in all vertical and horizontal levels in the agency structure.  WING employees and talent will be integrated under the Grey New York agency and will not function as an separate division within the WPP and Grey Network.

Shoe Carnival has selected McCann as its agency of record for integrated marketing services. The McCann team will include specialty agencies Compass Point (Media AOR), Casanova (Hispanic strategy, media and creative), MRM//McCann (digital strategy and technology) and Momentum/Chase (Shopper Strategy).

In this video, Keith Reinhard, Chairman Emeritus, DDB, states, “We over-appreciate data and under-appreciate data”, and he is right. We tend to over-appreciate the data which tells us what people do, and under-appreciate the data that tells us why they do it.  by Nigel Hollis

Culture increasingly has the potential to negatively impact agency new business, as brands demand more gender and ethnic diversity. A positive, inclusive culture with opportunities for all is no longer just a “nice to have.” Today, agencies must make employer culture a priority to attract and retain the talent they need to remain competitive.  by Mark Duval / THE DUVAL PARTNERSHIP

As far as news coverage of emerging trends in marketing go, this one was exceptional: "New Report Cites Skyrocketing Growth of Internal Agencies," the Ad Age headline shouted, while Adweek weighed in with, "ANA Report: In-Housing Agency Work Is Accelerating." MediaPost followed suit with "ANA: Over Three-Quarters of Our Members Have In-House Agencies" and Campaign US ran with, "Number of In-House Agencies Rise Dramatically, ANA Study Finds."

Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies.

Lagrant Communications has announced that Keisha N. Brown (KB) has been appointed to the position of president, a role held by the founder since its inception in 1990.

The partnerships between clients and agencies can often be fraught with opacity, distrust, and inefficiency.

 

Your time is precious; why waste it reading something that doesn’t have value — right? For today’s post, I thought it might be helpful to share some of the sources I turn to for useful content about agency new business. I’ve rounded up fifteen examples of worthwhile posts along with a summary of why they merit a click-through. Even if you follow agency new business closely, some of these may be expected choices, but I think there are others here that will be new to you.  By Mark Duval - The Duval Partnership

A new study, released by ID Comms in partnership with the 4A’s, reveals that US advertisers are likely failing to get the best responses from potential media agency partners due to a failure of brands sufficiently defining what they are looking for, and refusing to share details around the selection process.

Roughly 65 million fire emojis are used every day throughout social media.  While most of the time this popular emoji is used to add spice to a light-hearted tweet, Coral Gables based Alma wanted to take that energy and use it to help those affected by the very real fires happening in California. They responded to tweets that include the fire emoji, driving Twitter users towards our donation page that is seeking $10,000 for the wildfire relief fund, California Community Foundation. Help us by spreading awareness to our #FightFireWithFire donation campaign.

The Department of Justice has informed five ad holding companies that it is no longer investigating any of their subsidiaries as part of a probe into commercial production practices and possible bid-rigging that began in 2016.

The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel's 2015 speech at the Association of National Advertisers' (ANA) annual media conference, yet ANA's work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.

How do we go about adopting healthy client/agency practices and relations to get budget fit? Once you get there, how do you stay budget fit? Let's explore best practices to make this a successful, sustainable process.

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