Ad Agency
Grupo Garnier Expands Operations to Miami with the Launch of SHIFT U.S. by Grupo Garnier
Grupo Garnier, a holding company with a diverse portfolio of leading agency brands across a wide range of marketing disciplines and a presence in the Caribbean, as well as North, Central, and South America, announces the opening of its new office in Miami, Florida: SHIFT U.S. by Grupo Garnier, as part of its international expansion strategy.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Dennis Holt of USIM & Western International passes …….
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and deeply respected person who made everyone around him feel seen, heard, and supported. Mr Holt created one of the first Multi-Ethnic division for media planning and buying headed by Leila Winick as President under Western International.
Bad Bunny’s “Tracking Bad Bunny” campaign wins Entertainment Lion for Music Grand Prix at Cannes
Bad Bunny's "Tracking Bad Bunny" campaign, created by DDB Latina Puerto Rico, won the Entertainment Lion for Music Grand Prix at Cannes. This campaign, promoting his album "DeBÍ TiRAR MáS FOToS", involved a unique scavenger hunt across Puerto Rico using Google Maps and Spotify, linking song titles to specific locations. The campaign was praised for its creative use of technology, cultural impact, and ability to engage fans.
For Alex López Negrete, It All Started With Radio
For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio.
Bibiana Grau, U.S. Hispanic Market figure, passes: A legacy and a tribute.
Bibiana Grau, who was a well-known player in the U. S. Hispanic Market and part of the multicultural communications scene, passed away in New Jersey recently. From industry founding father Eduardo Caballero to notable players like the late Jackie Bird, at Hispanicad.com we proudly recognize the legacy of valued individuals whose work has left a mark. Their consequential contributions and illustrious careers helped open a path and created an early awareness of what we do. Reckoning wisely—and humbly— with their experiences can only help make us better. Here’s but a brief part of Bibiana Grau’s impressive footprint. — Gene Bryan / HispanicAd
Where is your agency in the agency supermarket?
Many agencies forget about a critical element of brand positioning when it comes to their own brand.
What Happens When Brands Stop Advertising?
It's no secret: marketers are under intense pressure to justify their investments and to prove the incremental effect those investments have on business performance. To be fair, finance teams likely feel they are doing their job in this regard, but when the marketing team can't properly measure results, they run the risk of having budgets cut significantly.
Republica Havas Named “Miami Agency of the Year 2025” by The Drum
Born, bred, and built in The Magic City, Republica Havas has been named Miami Agency of the Year 2025 by The Drum, a global authority on marketing, media, and creativity. The distinction celebrates the agency’s deep cultural roots, creative excellence, and lasting impact in its hometown and beyond.
ANA/4As Client-Agency AOR Relationship Tenure [REPORT]
In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. What defines a "long-term" partnership in today's industry? How has the average client-agency relationship tenure changed?
Holdco clients: take charge in 2025
The world of large agency holding companies has lost its collective mind in the past 6 to 12 months. By Steve Boehler
PerfectLink Media announces strategic alliance with Hispanic Group
PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media's capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions.
Understanding Usage and Attitudes on Broker/Agent Versus Principal Media Buying Models
For decades advertising and media agencies have acted as brokers/agents for their clients. An agent is authorized to act on another's behalf, with their best interests in mind and in a transparent manner. Increasingly, agencies are now offering services where they (or their affiliates) suggest that they are acting as "principals" rather than brokers/agents. That would mean they purchase media in advance of client demand and achieve lower rates that enable them to re-sell the media to their clients at a non-disclosed profit. If they are unable to sell the acquired media, they suffer the loss.
Celebrating agency leaders: When Advertising and Theater connect for the Culture.
We all agree we are in the business of storytelling. Well, here’s a story that has a lot to do with our culture and that rich language many of our consumers speak —Spanish, the language of Cervantes, with all its many different accents. “Repertorio Español,” a cradle of great storytelling in Spanish, is celebrating two movers and shakers from our industry: Daisy Expósito-Ulla and Jorge Ulla, the founders of d expósito & Partners (dex). Considered the premier institution historically emblematic of great theater from Spain, Latin America as well as emerging Latinx playwrights, “Repertorio” has made a good choice of honorees on their 57th Anniversary. Yet the two honorees don’t want the celebration to be about them but rather about 20,000 young Latin students that each of us can help access “teatro en español” by helping with a donation to NYC’s “Repertorio Español”
ALMA named Multicultural Agency of Record for IKEA U.S
Miami based ALMA has been awarded the role of Multicultural AOR for IKEA in the United States.
Financial Structure and Metrics for Agencies: Evolving with Size
I’ve been working with creative agencies for over a decade, and it’s pretty cool to see the patterns of how these creative businesses evolve as they get larger. In fact, the financial structure of an agency has to evolve as you grow, or you’ll hit a wall. Call it a growth ceiling or a scaling plateau, but if you don’t plan for it the org will bog down and stop working. In this article, we’ll go over the outworking of what the financial metrics look like for agencies at different sizes, and how to work around these various sizes so you don’t slow down your growth. By Jason M Blumer - CPA, CEO of Blumer & Associates, CPAs
The Value of In-House Agencies
There are many reasons for companies to bring work in-house, from creating consistency to saving time and money. Blum Consulting, for instance, found that "to staff the same internal resources at an external agency, a brand would pay on average, 60 percent more for the same team," illustrating how in-housing can be a cost-saving measure.
AI in Advertising: What AI Means for Advertisers Today
At the WFA’s Global Marketer Week, Ruben Schreurs, Ebiquity’s Group CEO, sat down with Adweek to discuss the growing role of AI in advertising.
How To Be A Creative’s Favorite Strategist
This was inspired by a conversation with Dominique Monet and others in the 4As Jr. Strategy Collective about what it really takes to be a strategist creatives trust—and want in the room. It’s a distillation of what I’ve seen work—and not work—when trying to build real partnerships.
