There's been a recent trend among many brands of moving their advertising in house, as first reported by the Association of National Advertisers in 2013. Many companies cite faster turnarounds and lower costs as top reasons to make the move. Although the popularity of going in house hasn't yet reversed, an increasing number of brands are realizing the choice isn't always cut and dry, and that bringing advertising in house isn't always as effective and efficient as they initially believed.

The agency will be renamed Republica Havas and will remain headquartered in Miami, with expansion plans to other key U.S. markets including New York, Chicago and Los Angeles.

How marketing leaders must build the right Agency Management competencies to enable their organization to do more.

The scenario: two agencies in the same niche; both equally capable of producing quality creative. One of them has a great new business close rate and the other has a mediocre close rate. The one with a better close rate is able to be more selective about which clients they choose, is steadily growing their bottom line, and has a less stressful working environment. What’s the difference? Very likely they are much better at qualifying prospects.  by Mark Duval - Duval Partnership

Attorneys do it. So do accountants, consultants, architects and engineers.  By AARM | Advertising Audit & Risk Management, Marketing Math Blog

The advent of digital advertising forever changed how media is bought and sold, with advances in programmatic technology leading the way. The appeal of programmatic buying is easy to see, addressing many of the challenges associated with traditional ad sales. To name just a few of the staple ways in which programmatic technology improves advertising transactions, it lets buyers use audience data for targeting; grants access to premium but often challenging-to-buy inventory; and automates complex buying workflows.

In working with many award-winning agencies over the course of my career, one of the challenges I encounter is how to translate awards into compelling messages for new business development. The most common roadblock is connecting an award to business results for the agency client.  by Mark Duval / Duval Partnership

PACO Collective announced the acquisition of Noble Food, an independent food-marketing agency headquartered in Springfield, MO.

I’m going to be honest here. In the past few years, I’ve started to question the conventional wisdom that blogging is a necessity for agency new business. By no means have I written it off, but how I perceive it’s role in my own business strategy has evolved.  By Mark Duval / Duval Partnership

One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding companies and agency models going forward. Not only is there a trend towards “unbundling” agencies from behemoth holding companies, but “the agency model of the future” is a topic of constant speculation. With declining revenues, shrinking margins, and unprecedented competition, it seems a given that the agency holding company model is no longer tenable as-is, and the traditional agency model may not be either.  By Mark Duval / Duval Partnership

In marketing, it’s important to keep pace with demographic change. Even better to stay ahead. Right now, for instance, significant changes in the U.S. cultural landscape have made multicultural marketing imperative.  By Mario X. Carrasco is Co-Founder and Principal of ThinkNow Research

In 2018, it's a given that agencies must be able to connect their creative excellence to data and technology. Picking up where that post left off, I want to cover the top three things that will hurt your agency’s prospects for new business now. My list includes the top concerns and challenges we see coming up repeatedly for agencies.  By Mark Duval / Duval Partnership
 

Emilio Guede Fernández, a pioneer of advertising film production in Puerto Rico, died in Miami last Saturday, July 28th, at the age 90. He was the founder of Guede Films, in Guaynabo, Puerto Rico, a company that opened up offices in New York to service the U.S. Hispanic Market and had offices in Guatemala, Colombia and Panama. Guede was a cinematographer who worked as director and photographer on many television spots for many ad agencies in Puerto Rico, Latin America and the United States. A list of his commercials or those produced by his company includes brands such as AT&T, Procter & Gamble, Colgate-Palmolive, McDonald’s, Kentucky Fried Chicken, Banco Popular and many others.

d expósito & Partners scored a big win for both the Agency and the Hispanic advertising industry, being recognized as a finalist in the 2018 North American Effies in the Multicultural & Lifestyle Segments category.

Republica announced the promotion of Melissa Richter Bartolini to senior vice president and chief strategy officer.

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