Clashing egos and feuds over the company’s future have engulfed the U.S.’s largest Spanish-language broadcasting outlet, according to The Wall Street Journal.  Is Univision, the company that Jerry Perenchio built with $400 Million and sold for $13 Billion crumbling?  By Gene Bryan / HispanicAD

A new survey data, recently released from the boutique PR firm Bospar, turned an eye on the ethics of the PR industry. The survey revealed how many PR professionals are willing to cross ethical boundaries to secure coverage. The survey zeroed in on PR professionals to determine where they draw the line between right and wrong.

As the first week of August approaches, retailers are focusing their promotions and expanding their offerings to capture the $27.5 billion families are expected to spend on new clothes, electronics, shoes and other supplies for their kids this back-to-school season. And with one in four kids belonging to Hispanic families, the U.S. Hispanic consumer is a critical driver of how families shop and spend.

Entravision Communications Corporation announced it has promoted Adam Lichtiger to Senior Vice President of Sales in Washington, D.C., effective immediately.

Republica announced the promotion of Melissa Richter Bartolini to senior vice president and chief strategy officer.

According to Deadline.com, Univision is announcing layoffs this morning, the next major step in the Hispanic media giant’s complete makeover. Numbers are not specified in the company-wide memo, but a source close to the company tells Deadline 6% of jobs will be eliminated. Before the reductions, the company had a workforce of about 4,000 people, meaning the ranks of the departed will number about 250.    You can read full article and memo to Univision staff.  Source Deadline.com

After years of being in the doldrums, U.S. retail spending showed a significant uptick in the first quarter of 2018, and Hispanic communities are a key contributor, according to The NPD Group. 

Mitú laid off about one-third of its staff yesterday, as it shifts its emphasis from growth to profitability.  The restructuring also saw the departure of CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, and Mitú president and co-founder, Beatriz Acevedo.

Fans and brands feeling down after the conclusion of the FIFA World Cup and seeing the hosting of the 2026 event as too far in the future have a respite in the International Champions Cup presented by Heineken.

In a recent post I addressed the need to balance the need to disrupt how a brand and category are perceived in order to grow with the need to maintain consistency. While no brand should ever give up trying to find the next opportunity for disruption in this post I want to focus in on signs that indicate the need for disruption is vital not just desirable.  by Nigel Hollis

The household is often the central focus of ad targeting efforts for companies selling items shared by family members or products and services centered around life events. But as one-to-one audience targeting becomes more common, marketers find themselves with that household data in one bucket, and individual device data in another.

The consumer packaged goods industry is not reaping the benefits of a fairly robust economy, according to the latest IRI® Consumer Connect survey Even though 55 percent of households say their financial health is good, CPG unit sales growth is anemic and the non-food sector is struggling even more. To examine how consumers’ shopping behaviors and attitudes are affecting non-edibles, IRI also released a new report: “Where’s the Non-Food Growth?”

  Six days after Isaac Lee resigned as Chief Content Officer of Univision Communications, the company’s Chief Revenue Officer “has decided to step down.”  By Adam Jacobson.

This is the first release of the table package showing detailed occupation and education for people age 25 and older. The tables were created with statistics from the 2016 American Community Survey.

The National Basketball Association (NBA) announced the launch of the first Jr. NBA league in Puerto Rico.  The Jr. NBA Puerto Rico League will be comprised of 30 teams for boys (ages 14 and under) and will feature a draft event to select teams on July 27.  

Pages