AHAA: The Voice of Hispanic Marketing announced State Farm will provide a three-year sponsorship to help fund AHAA’s newly created AHAA Hall of Fame and Rising Star Recognition, as part of its support of the 2017, 2018 and 2019 AHAA Annual Conference.

The technology giants Google, Apple, Microsoft, Amazon and Facebook - take the Top 5 places in the 2017 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown.

Since 2011, consumer spending in the foodservice channel has seen significant growth, with U.S. diners now spending, on average, $144 per month on food prepared outside the home — $25 more than two years prior — according to new research published in the third edition of The Why?

Smithfield announced the launch of SaborSmithfield.com, its first-ever multimedia Spanish-language website highlighting a series of partnerships with renowned Latino chefs across the country.

Sabio Mobile announced the appointment of Andrew Polsky as Senior Vice President of East Coast Sales & Total Market Strategy.

ThinkNow Research revealed in its latest study ThinkNow Money™ Report 2017 that although U.S. Hispanics are the highest users of smartphones, they are not rapidly adopting mobile-app based payment methods. The study found a low level of awareness of mobile wallet options with more than 20% of Hispanics having never heard of Apple Pay, Samsung Pay and Android Pay.

Despite wide concern about cyberattacks, outages and privacy violations, most experts believe the Internet of Things will continue to expand successfully the next few years, tying machines to machines and linking people to valuable resources, services and opportunities

Lines between products, services, and user environments are blurring. The ability to craft an integrated customer experience will open enormous opportunities to build new businesses.

Last month, the ANA released the 17th edition of its "Trends in Agency Compensation" research. The study, which has been conducted every three years for nearly 50 years, tracks changes in compensation practices. According to key research contributor Dave Beals, president and CEO of JLB + Partners, "Some marketers are choosing to simplify compensation by using a commission method instead of negotiating the different labor and tech cost elements."  By Kerry Breen, senior manager, marketing knowledge center at ANA

Allstate Insurance Company announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • In my humble opinion, the open plan office is just a real estate gimmick.
  • You know, another of those misleading ad clichés such as, but not limited to:
  • Cozy bungalow w/great bones! (tiny shack in need of rebuilding from scratch).
  • Once-in-a-lifetime opp. Won’t last. Live the dream! (it’ll take you 30 years to dig yourself out of this money pit).
  • The OPO (as in open plan office) is another glass-half-full trick of the trade to apply lipstick to swine.

LA SIESTA - which literally means THE NAP in Spanish- has been manufacturing and marketing hammocks for over a quarter century.

TV ads consistently outperformed other options from 2010-2016 with up to seven times the relative lift over paid search and five times better than display advertising, according to a study from Neustar.

The House Ways and Means Committee and the Senate Finance Committee have recently held hearings on reforming the corporate tax code as tax reform efforts are starting to ramp up.  

The fundamental problem with digital advertising today is that too many ad formats are truly disruptive.   by Nigel Hollis

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