Agency
2025 Forecast Update: $169 Billion in U.S. Local Advertising and 2.4% Year-Over-Year Decline
BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the previous year. This updated forecast is a 1.5% decrease from the company’s earlier estimate of $171.4 billion.
The traditional CMO is obsolete.
The role has been split in two, and there is no middle ground. There is the brand steward, the budget manager, the leader of a cost center. And there is the Chief Revenue Architect. By Adria Garcia Camara - CMO & Growth Leader
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Generation Z’s buying power is reshaping retail trends and revitalizing malls
Hot 25 Retailers like Daiso Sangyo, MUJI and Five Below offer shoppers engaging experiences and curated events
The Art of Asking the Right Question: The Skill of Tomorrow
In an age where information is abundant and artificial intelligence is at our fingertips, the greatest skill isn’t simply knowing where to look—it’s knowing what to ask.
The Award-Winning Campaigns Successfully Engaging Families
Brands are in the unique position to help parents find services, tools, information, and products to help ease their difficulties and/or provide valuable resources they need (for instance, to keep kids healthy).
National Hispanic Heritage Month: 2025
National Hispanic Heritage Month celebrates the contributions of Americans tracing their roots to Spain, Mexico, Central America, South America and the Spanish-speaking nations of the Caribbean. In 1968, Congress set aside a week for this observance and two decades later expanded it to a month stretching from September 15 to October 15. The timing is historically significant as September 15 is the anniversary of independence in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The designated period is also a nod to those from Mexico and Chile, which celebrate their independence September 16 and September 18, respectively.
New Bad Bunny class debuting at Emory this semester
Emory University introduced a course on Bad Bunny, focusing on his music and the political and socioeconomic factors that have influenced his development in Puerto Rico. The course, part of the Latinx Studies Initiative, will use Bad Bunny's latest album, "Debi Tirar Mas Fotos," as a guide to explore topics such as colonialism, nationhood and resistance movements.
Jumex Becomes First Mexican Brand to Sponsor a Division I Athletics Program
In a historic move for college sports and Hispanic representation, Vilore Foods announced the beloved Mexican juice and nectar brand known for its iconic blue can, Jumex, is now an official sponsor of The University of Texas at San Antonio's (UTSA) athletic program—making it the first Mexican brand ever to sponsor an NCAA Division I athletics program.
𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮𝗻 “𝗜𝗻𝘃𝗲𝗿𝘀𝗲-𝗗𝗼𝘂𝗯𝗹𝗲-𝗝𝗲𝗼𝗽𝗮𝗿𝗱𝘆” 𝗥𝘂𝗹𝗲 𝘁𝗵𝗮𝘁 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲𝗹𝘆 𝗜𝗺𝗽𝗮𝗰𝘁𝘀 𝗟𝗮𝗿𝗴𝗲 𝗕𝗿𝗮𝗻𝗱𝘀
Everyone is familiar with the Double Jeopardy rule, first discovered and fully explained in the early 1960s. In its application to brands, small brands suffer twice. They have fewer customers, and those customers are slightly less loyal. But there's another sort of "inverse" Double Jeopardy rule that negatively impacts larger brands over small brands that's never been explicitly discussed before.
The State of US Feminism in 2025
What does feminism mean to U.S. women in 2025? The #MeToo movement is waning while toxic masculinity appears ascendant. Will the gains made by previous generations be lost? Our latest nationally representative survey of 739 women aged 18 and older uncovers a complex and often divided landscape. Views on feminism, gender equality, and social progress are shaped by significant generational, cultural, and racial differences. While the term “feminist” remains contentious, its ideals are supported by a vast majority of women.
UNIVERSITY OF FLORIDA WINS GOLD IN INAUGURAL STUDENT CATEGORY OF THE 2025 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC), in partnership with the Ad Council, announced the winners of the inaugural Student Category today as part of the 2025 HMC Strategic Excellence Awards Powered by Collage Group. Charged with creating a compelling social impact campaign, University of Florida took home the coveted Gold award for its submission. University of Miami won Silver and University of Texas-Austin (UTNY Program) won Bronze.
Growth in 2025 & beyond ……
As corporate America continues to consider how/if to move forward by including all segments in their ads, strategies and programs, I have one word that says it all: growth. Reaching segments in culture - and by that I mean all segments, including White Non-Hispanic, Hispanic, Black, Asian, LGBTQ, MENA and others, is important to all segments. In fact, 55% of consumers believe it's very or extremely important for brands to authentically reflect and and every consumer in their advertising. This means that 5x more consumers are likely to purchase from a brand that authentically reflects each and every consumer, than those less likely to do so. Cultural inclusivity drives both long and short term growth. By Lisette ArsuagaLisette Arsuaga - Co-President, Co-CEO DMI Consulting, Co-Founder at Alliance for Inclusive and Multicultural Marketing
How Americans View Journalists in the Digital Age [REPORT]
As Americans navigate an often-overwhelming stream of news online – some of it coming from nontraditional news providers – what it means to be a journalist has become increasingly open to interpretation.
When Culture and Marketing Explode: Selena Gomez launches Beauty product inspired by Tajín
In its unstoppable penetration of the U.S. and global markets, Tajín, the iconic Mexican seasoning, has now been chosen by world mega-star phenomenon, Selena Gomez, who has launched a Tajín-inspired beauty product under her Rare Beauty cosmetic brand, founded by the 33-year-old actress, singer, songwriter, producer and billionaire businesswoman who has amassed 477 million social media followers.
After GOP Gains, Democrats Reinvesting in Spanish Radio
Following a historic Republican showing among Latino voters in the 2024 presidential election, Democrats appear to be turning to one of the most trusted media sources in the Hispanic community to regain lost ground: Spanish-language radio.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings.
My favourite research exposes the gap between actual consumer data and what marketers think. Brilliant new findings... By Andrew Tindall
