News

The U.S. Evolution of Soccer into Fútbol [REPORT]

Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.

Are We Still Crazy to Run a Hispanic Agency in 2024?

Ten years ago, my partner and I opened the doors of d2H Partners with one burning question: “Are we crazy?”  By Marcelino Miyares

More Counties Saw Population Gains in 2023

U.S. counties experienced population gains than losses in 2023, as counties in the South saw faster growth and more Northeast and Midwest counties had population losses turn to gains, according to the U.S. Census Bureau’s Vintage 2023 estimates of population and components of change.

How Teens and Parents Approach Screen Time [REPORT]

Most teens at least sometimes feel happy and peaceful when they don’t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teen’s phone

“EL TOQUE DE AARÓN” new season

Warner Bros. Discovery U.S. Hispanic announced the renewal of its partnership with GroupM, COCINA (a unit of MECENAS), and beloved celebrity chef and Executive Producer Aarón Sánchez, for a highly anticipated second season of EL TOQUE DE AARÓN.

Unleashing Strategic Potential for Mid-Level Agencies

Across the vibrant ecosystem of research and innovation, mid-level agencies are constantly charting their path through a particularly intricate landscape. In this dynamic sphere, the optimal allocation of resources for maximum competitive advantage is paramount.

Beautiful Beast – Cardiac Risk Index

In 2023, Argentina was facing a period of severe stress and uncertainty. The situation was so volatile that it seemed like every day brought news of the decreasing value of money, political maneuvers, and other factors that were causing widespread concern among the people. This has only been made worse by the upcoming presidential elections, which have added to the uncertainty and left many feeling anxious and worried.

Washington Nationals & Costa Media Team Up for Spanish-language Radio broadcasts in DC

The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting, and player interviews.

Entravision Mobile Growth Solutions renames as Adwake

Entravision announced the unveiling of Adwake, the new brand name for its expanded mobile app promotion business division. Adwake, formerly known as Entravision Mobile Growth Solutions (MGS), seamlessly integrates MGS with the acquisition of BCNMonetize that took place in May 2023, featuring an even more robust supply and operations structure, and an innovative product-oriented approach.

How to Succeed on the Full Funnel Journey

The marketing industry is transforming, as brands grapple to find the sweet spot between performance-driven tactics and long-term brand-building strategies. Historically, the industry has been divided between brands in two categories: performance brands or brand-building brands. What we are seeing now is a reconciliation of this divide. Marketers who understand the dynamics driving this shift to integrate the two will evolve and experience more powerful outcomes.

Need to Know: What is advanced audience targeting and why is it important?

Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.

Nékter Juice Bar and Tajín collaborate on a Fusion of Freshness and Flavor

Nékter Juice Bar has collaborated with Tajín, the top-selling chili lime seasoning in the U.S. and Mexico, on three new limited time menu offerings that fuse freshness with flavor, bringing together Nékter’s real, wholesome ingredients with Tajín’s bold and unique blend of mild chili peppers, lime and sea salt for a refreshing and zingy taste sensation like no other.

Consumer Products Report 2024: Resetting the Growth Agenda

The consumer products industry is used to finding a way through periods of uncertain demand. In the last couple of decades alone, unflappable executive teams have steered consumer packaged goods companies (CPGs) through two of the most unstable periods of modern times: the 2007–08 global financial crisis and the Covid-19 pandemic.

Boden: Women History Month

This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.

Global Ad & Marketing Growth Slowed to 4% in ‘23, As Brands Cut Budgets on Inflation & Recession Fears; Media Spend to Rise 8% in ’24 on Record Political & Olympics Spend

Global advertising and marketing spending grew at a decelerated 4% in 2023 to $1.631 trillion, but total media spending is projected to grow at a more robust 7.7% in 2024, as inflation and recession fears have subsided and a quadrennial windfall of ad & marketing investments is expected from political campaigns in 15 of the top 20 US markets, as well as record media spend related to the Paris Summer Olympics, according to new researchby PQ Media.

Celebrating 25 wonderful years of Círculo Creativo

Celebrating 25 years for Círculo Creativo is a significant milestone in the organization's journey. It marks a quarter-century of dedication to promoting creativity and excellence within the U.S. Hispanic advertising landscape.  By Luis Miguel Messianu- Founder- First President – Current Co-Chairman

Latinos in Hollywood: Amplifying voices, expanding horizons

There are about 62 million Latinos in the United States; globally, the heritage of more than 650 million people falls into the broad “Latino” category. US Latinos account for more than $3 trillion of GDP, which would make them the fifth largest economy in the world if they were a country. Beyond this economic power, they are also avid consumers of Hollywood’s narratives and punch well above their weight in supporting the film and TV industry. Compared with a population share of 19 percent, US Latinos account for 24 percent of box office ticket sales and 24 percent of streaming subscribers. To put this into even sharper contrast, US Latinos see films 3.3 times a year, per capita, compared with 2.9 for Asian-Americans and 2.3 for White Americans.

A CMO’s Agency Wake-Up Call [REPORT]

This piece from Agency Media Solutions covers how CMOs can shift their mindset and focus from "which agencies should I hire?" to "how can I operate to embolden agencies to succeed?" and supercharge their marketing efforts.

Global Perceptions of Progress on Gender Equality [REPORT]

Gender inequality is truly global in scope and limits opportunities for nearly four billion women around the world.  The World Economic Forum’s 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%.  The 2023 Global Perceptions of Progress of Gender Equality, an ongoing thought leadership initiative between SeeHer and dentsu, found much the same results. Across the five countries we surveyed, women are perceived as 70% equal to men across various dimensions, encompassing equal rights, political empowerment, workforce/economic participation, educational attainment, health, and societal perceptions.

Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans

In this episode of The New Mainstream podcast, Jesus Chavez, co-founder and CEO of CABRA Sports, delves into Latino sports fandom, exploring the strategies and cultural insights driving the industry’s evolution.

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