News
2026 ………….
As we look to 2026, our industry stands at a creative crossroads—where technology, culture, and purpose converge. If I’ve learned anything leading ideas that cross borders and hearts, it’s that the most powerful creativity, now as always, begins with humanity. By Luis Miguel Messianu - Founder-President-Chief Creative Officer @ Messianu/Edelman/Lerma
Creators, Consumers, and Trust: Driving the Future of Media in 2026
2025 didn’t just change media—it rewrote the rules of engagement. Fueled by shifting audience habits, AI innovation, and relentless competition, media consumption accelerated at a pace that challenged every assumption. Creators continued to redefine how audiences discover and engage with content. Meanwhile, piracy grew more sophisticated, and AI reshaped how content is protected. At CTAM, we spent the year tracking these shifts, helping members respond strategically, and identifying what will matter most as we begin 2026. Here are the lessons that stood out. By Vicki Lins - Leader of Innovation + Impact :: President & CEO, CTAM
PR isn’t broken. It’s just not the only answer anymore. [REPORT]
Let’s be honest—press releases, media lists, and impressions used to be enough. By Karla Jo Helms - Chief Evangelist & Anti-PR Strategist
2026 Is The Year for Strategic PR Agency Search: A Guide for CMOs and Communications Leaders
The right PR partner can be the difference between cutting through the noise and getting lost in it. According to communications industry analysts, 2026 presents an unprecedented opportunity for organizations conducting agency searches, driven by market restructuring and technological transformation. By Robert Udowitz - Agency Search Firm - Agency M&A - Independent Consultant
Things that reshaped corporate communications in 2025 (and that will continue in 2026):
Things that reshaped corporate communications in 2025 (and that will continue in 2026). By Joshua Altman
Esperanza Teasdale joins The Proper Group
The Proper Group named Esperanza Teasdale as an Executive & Fractional Chief Marketing Officer.
Designing Ads Catered to Hispanic Audiences Effectively
Reaching diverse audiences requires more than just translation. It demands a deep understanding of cultural nuances, values, and preferences. When it comes to Hispanic audiences, effective advertising hinges on tailoring messages that resonate authentically. I have found that brands and organizations can significantly enhance their impact by designing ads that speak directly to the Hispanic community’s unique experiences and aspirations.
We Didn’t Lose 2025. We Proved Marketing Is Still Broken.
There’s no shortage of end-of-year marketing perspectives right now. Predictions. Trend lists. AI optimism delivered with certainty. Everyone racing to be early about 2026. Most of it isn’t wrong. Almost all of it is beside the point. By Vinny Rinaldi - Vice President, Consumer Connections
The best wishes to all of you in the Holidays and the New Year!
The best wishes to all of you in the Holidays and the New Year!
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
2025 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
The War on Christmas?
I never thought I'd miss Americans arguing over how to be nice to each other during the holidays. By Ozzie Godinez - CEO at PACO Collective
What is the cost of cutting brand investment?
It's likely much higher than you think. By Kevin GoodwinKevin Goodwin - SVP of Strategy & Growth @ New Engen
Why Cultural Fluency Is the Industry’s Most Undervalued Growth Lever
As we enter 2026, marketing sits at a decisive inflection point. Economic pressure, unevenly governed AI adoption, political polarization, fragmented media, declining attention, eroded trust, and cultural whiplash are converging—reshaping not just how brands market, but why consumers choose to engage at all. Budgets are tighter. Performance is demanded across the full funnel. Speed and efficiency are prized. In some boardrooms, this pressure has triggered a retreat toward “safe,” generalized approaches. That instinct may feel comforting—but it is dangerously misguided. By Liz Castells-Heard, CEO, INFUSION by Castells
Striking findings from 2025
As we do every year, we’ve gathered data around some of the most pivotal news stories of 2025, including President Donald Trump’s return to the White House, the changing U.S. immigration landscape and the rapid rise of artificial intelligence worldwide.
WHEN THINGS ARE TOUGH, SOME CHOOSE KINDNESS
What is the mood of the market and what is the forecast for Multicultural Communications and the U.S. Hispanic Market in 2026? For the Multicultural ad shops out there, what awaits on the horizon?
It’s the end of the year as we know it, and I feel fine…
Ok so I changed up the lyrics to the popular (and decades old) REM song, because its the end of a year that shaped up to be quite different than we had thought just 365 days ago. We saw many changes in the advertising world that many of us never thought could happen. Brands like JWT, Y&R, Wunderman going away was the start of what was to come. And now we see DDB, FCB and Mullen Lowe also gone. By Xavier Mantilla - Managing Director @ Cheil Worldwide | Group Account Director
