News
ANA Unveils Winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards
The Association of National Advertisers (ANA) announced the winners of the 2025 Multicultural and Inclusive Marketing Excellence Awards, honoring brands that are embracing the full spectrum of consumer identities and embedding inclusive practices to drive measurable impact—achieving both market expansion and brand loyalty. The awards span 20 categories such as Experiential Marketing, Rising Multicultural Segments, Hispanic, Data and Measurement Excellence, People with Disabilities and Neurodivergent Communities, African American, and includes a Best in Show. The awards were presented at an evening gala event during the ANA Multicultural & Inclusive Marketing Conference in Carlsbad, CA.
AD Club of NY Innovator: Michael Roca
As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca helps Fortune 500 brands unlock growth through culturally relevant media strategies that deliver measurable results. He has partnered with industry leaders including Diageo, Google, and P&G to authentically engage diverse consumer segments—driving brand equity, loyalty, and ROI.
NBCUniversal Telemundo Enterprises Names Joaquin Duro EVP of Sports and Head of Streaming
NBCUniversal Telemundo Enterprises appointed Joaquin Duro as EVP, Sports and Head of Streaming, effective immediately. In addition to running Telemundo Deportes, the network’s award-winning sports division, Duro will expand his responsibilities to include oversight of the company’s’ overall streaming business. He will continue to report to Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
Nuestra Herencia Sana: OurNursesSonBravas® y Bravos Celebrates Hispanic Nurses and Community Healing
“Nuestra Herencia Sana” (“Our Heritage Heals”) is the 2025 campaign from OurNursesSonBravas® y Bravos, a national initiative created and fully stewarded by Semilla Multicultural™. This year, the campaign celebrates its fifth anniversary with a local launch at Larkin Community Hospital Palm Springs Campus, while continuing to highlight nurses and communities nationwide.
AD Club of NY Innovator: Isabela Sanchez
As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts.
HMC Unveils New Study on U.S. Hispanic Beauty and Skincare: Belleza Latina Young Latinas have shifted from high-glam ideals toward a more natural skincare approach that blends cultural heritage with global influence
Skincare is taking center stage for U.S. Latinas. According to a new Hispanic Marketing Council (HMC) study, Belleza Latina: Uncovering What’s Shaping U.S. Hispanic Beauty & Skincare, nine in 10 Latinas ages 18 to 34 say clear, healthy skin is extremely important to them. In fact, 56% say their skincare routine is a source of confidence, and nine in 10 indicate they will pass on their beauty rituals to younger family members. And, when it comes to makeup, these young women are opting for a more simplified look, but 76% tap into the Latina “beauty trinity” of defined brows, lashes, and lips.
Latinas as Power Brokers: Redefining Economic & Cultural Influence
Latinas are no longer on the sidelines of the U.S. story they’re right at the center of it. Across the country, they’re launching businesses at a remarkable pace, driving household decisions, and setting cultural trends that ripple far beyond their communities. Yet when you look at advertising and media, the full picture of who Latinas are today often doesn’t show up. By Sylvia Vidal
WIN more Pitches: The Pitch Calendar
Successful pitch management depends on solid project management skills and planning. A good Pitch Timeline becomes your roadmap to a more successful pitch.
AD Club of NY Icon: Gilbert Davila
Gilbert Davila is one of the most sought-after experts on growth segment marketing in the United States today. He has spent the last 25 years working as a senior corporate marketing executive and multicultural market expert at: Procter & Gamble; Coca Cola USA; Sears, Roebuck and Company; and The Walt Disney Company. In addition to these achievements, his Board membership includes Banner Health, Arizona from 2005-2025, ANA’s AIMM since 2018, Cracker Barrel since 2020, and the Los Angeles Alliance Foundation, Los Angeles, CA since 2022.
UNITED COLLECTIVE names Paul Miser President and Chief Strategy Officer
UNITED COLLECTIVE, the independently owned creative communications group founded by John Gallegos, announced the appointment of Paul Miser as its new President and Chief Strategy Officer.
LatiNation Media and Entravision Launch Desmadre Live! — A Live, Opinionated, Culture-Refining House Party Across Radio, TV, and Streaming
LatiNation Media and Entravision are turning up the volume on Latino pop culture with the launch of Desmadre Live!, a one-hour weekly simulcast that fuses the high-energy spirit of radio with the raw visual storytelling of streaming. The show premieres Tuesday, October 21st, at 7:00 p.m. PT, airing live on select Fuego stations, including Phoenix 106.7 FM, Sacramento 101.9 FM, El Paso 94.7 FM, and McAllen 99.5 FM, the LATV broadcast network, and streaming exclusively on the LatiNation and ElBoton App.
‘ELECTION OUTLOOK’ REPORT: 2026 MIDTERMS PROJECTED TO BE THE MOST EXPENSIVE IN HISTORY
Assembly North America released its 2026 Election Outlook Report, predicting the most expensive midterms in U.S. history. Built using Assembly’s proprietary Assembly Market Intensity Index (AMII), the report forecasts a record $10.1 billion in political advertising spend during the 2025–2026 cycle — a 15% increase from the last midterms in 2022.
2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.
Strategic Reset.
Strategy is “future competitive advantage”. What will the people we sell to need in the future? Who will we be competing with in the future? Given these people needs and competitors what advantage will we provide? A case can be made that every organization and every individual who has not updated their strategy in the past three years must do so with urgency because we are seeing the contours of the future shift dramatically. By Rishad Tobaccowala
Cross-media ad strategies are evolving—Here’s what’s missing in your ROI equation
With consumers engaging with content across more channels than ever before, optimizing spend is critical to ensure you’re reaching your audience where they are. Yet a significant hurdle remains: the fragmented nature of media investments and the resulting measurement challenges. This fragmentation makes it harder to get a unified view of return on investment (ROI), leaving many advertisers struggling to understand the true impact of their campaigns.
The State of the Hispanic-American Consumer 2025 [REPORT]
As the Hispanic population continues to shape the America's cultural and economic landscape, understanding their evolving attitudes and behaviors is more important than ever.
TV DECONSTRUCTED: INSIDE HISPANIC TV VIEWING [REPORT]
The ARF DASH TV Universe Study captures in detail how American households connect to and consume TV across platforms and devices. Hispanic Heritage Month and the release of the first wave of DASH 2025 offer a timely opportunity to look into the TV habits of Hispanics, a segment that now represents more than 15% of US households.
And the best part: I get to do it with Argentine Beef — my dream account.
This new work from BBQ Agency feels a little more personal. It’s inspired by comments I often get from fellow Argentines ever since I got used to eating my beef less done. By Pablo Buffagni
So why does digital still lag traditional media from a marketing effectiveness POV?
It feels like all we do is spend time with digital media - social, apps, online browsing, streaming etc. So why does digital still lag traditional media from a marketing effectiveness POV? By Kevin Goodwin - SVP of Strategy & Growth @ New Engen
CFOs and B2B Marketers Are Aligned on Growth, But Not on Brand
In B2B companies, CFOs and marketers are often at odds over brand. Marketing leaders push for investment in awareness, storytelling, and reputation-building, while finance executives question the tangible return on those dollars.
