News
Super Bowl LX (2026): A Multicultural Lens on Representation, Relevance, and Retreat
The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and which audiences truly matter. It remains the single most powerful stage for inclusive storytelling, now rivaled only by the year-long cultural force of the World Cup. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Prescribing Cultural Relevance: A Comprehensive Guide to Hispanic Marketing in the Pharmaceutical Industry
The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences.
Major Strategic Disconnect Today Between Elected Leaders and Hispanic Voters
TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts.
MediaCo promotes René Santaella to Chief Growth & Innovation Officer
MediaCo Holding Inc. announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and improved monetization performance across MediaCo’s entire portfolio.
In Latin America, when violence rises, women’s economic opportunities fall
Imagine deciding whether to work, study, or commute not based on opportunity, but on fear. Across Latin America and the Caribbean (LAC), high levels of crime and insecurity shape everyday economic decisions in ways that rarely show up in headline labor statistics. While violent crime affects both women and men, its economic consequences vary. Women experience violence differently, and those differences translate into unequal access to work, income, and economic autonomy. A growing body of evidence shows that violent crime acts as a structural barrier to women’s labor market participation.
Immigration will play an essential role in shaping the future of US economic growth
Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%, while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected to fall even further this year.
Memory Protects Freedom – What Exiles Teach Us About America
After conducting thousands of hours of immigrant oral histories through the Immigrant Archive Project, I have noticed a quiet pattern in the stories of political refugees. Whether they came from Cuba, Vietnam, Nicaragua, Iran, or the former Soviet Union, many arrived in the United States carrying something that people born inside stable democracies rarely have to develop. A deep awareness of how fragile freedom can be. By Tony Hernandez - The Immigrant Archive
Insights on Entravision’s change in Leadership ….
Thoughts from Maria Martinez-Guzman - President of Entravision Media; and Eduardo Maytorena - President of Entravision Audio.
Understanding Generation Alpha
I have a front row seat to Generation Alpha. They’re my daughters. Ruby was born in 2010 and Sophia in 2012, placing them at the beginning of the first generation born entirely in the 21st century. The name “Generation Alpha” was coined by Australian social researcher Mark McCrindle. After Gen Z, we ran out of letters in the Latin alphabet, so he moved to the Greek alphabet. Alpha. A beginning. It fits. By David Morse
Entravision Aanounces New Leaders for its US Media Business
Entravision announced three promotions in its US Media leadership team:
- Maria Martinez-Guzman to President of Entravision Media;
- Eduardo Maytorena to President of Entravision Audio; and
- Winter Horton to Chief Revenue Officer
Family Caregiving in an Aging America. [REPORT]
As the U.S. population ages, the need for caregivers among older adults is on the rise. There’s growing evidence that family members are increasingly taking on these roles.
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – Part 3
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
Black History Month Isn’t Gone. It’s Just Quiet.
This Black History Month feels unusually quiet. By Pepper Miller - Cultural Insights Strategist & Trust Steward
Nielsen Launches Mobile Survey To Modernize Radio Measurement.
After years in the making, Nielsen is taking radio audience measurement into the mobile era with the official launch of its Nielsen mobile survey (mSurvey), beginning with the Spring 2026 survey period. The new platform complements the traditional Diary service by allowing respondents to report listening electronically on their smartphones, expanding participation and improving accuracy.
Telemundo Releases “Somos Más” – The Official Anthem of its FIFA World Cup 2026™ Coverage. [VIDEO]
Telemundo officially releases “Somos Más,” the anthem for the network’s coverage of the FIFA World Cup 2026™, bringing together global music stars Carlos Vives, Emilia, Wisin and Xavi for the first time. The song, now available on all major music streaming platforms, captures the spirit of unity and celebration that defines the World Cup.
Telemundo Unveils Most Extensive Spanish-language FIFA World Cup™ Presentation in Broadcast Television History as It Marks 100-day Countdown to FIFA World Cup 2026™
With 100 days to go until the kickoff of FIFA World Cup 2026™ on June 11, 2026, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., unveiled its most expansive coverage plan ever—featuring 700 hours of programming highlighting a fully live on-site presence at all 104 matches, coupled with dedicateddailyshows and an unprecedented streaming and digital footprint. The network celebrated the key milestone with the release of its official World Cup song “Somos Más” and the launch of a new phase of its marketing campaign on the road to the World Cup.
MEL named AOR for Centenario Tequila
Centenario Tequila has appointed Miami based MEL as their AOR agency in the USA.
America’s Fastest-Growing Consumer: Radio at the Center of Growth
In a previous Sound Answers release, we explored how radio earns the trust of Hispanic consumers. It's a connection built on culture, community, language, and daily habit. That relationship remains strong. But the larger market reality tells a more urgent story.
Price premiums are the ultimate measure of successful professional relationships. Holding Companies have failed to achieve them
Clients pay extremely well for improved growth and performance. Fees paid to consultants prove this theory. Madison Avenue's pricing is commodity-like, indicating the ineffectiveness of agency work. By Michael Farmer is Professor of Branding & Integrated Communications at The City College of New York.
