Media

Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.

Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.

There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.

The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

Many of the historic artifacts at The Clemente Museum in Pittsburgh honoring the late Hall of Famer and Pirates icon Roberto Clemente will be on display at the Sports Museum of Puerto Rico (Museo del Deporte de Puerto Rico) in Guaynabo, P.R., from February 21 to April 30, 2020.

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.