Social media isn't a stagnant thing - it continuously evolves, as does the way users engage with it. The only way to reach these users efficiently is to stay on top of the latest insights into social platforms and allow them to inform your strategies.

Univision Communications Inc and POPSUGAR announced the launch of “Juntos We Shine,” a new podcast that showcases the stories of remarkable men and women who are committed to making a difference in their communities. “Juntos We Shine” marks the first time that POPSUGAR has teamed up with the Spanish-language media company for a podcast.

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

eMarketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card.

Lisa Buyer officially announces the launch of Female Disruptors, a news and education site featuring women and for women.

New seasons of the First Division Apertura Tournaments for Costa Rica, El Salvador and Honduras can currently be seen on CentroAméricaTV.

 

Influencer marketing stands at a crossroads. Influencer scandals, the introduction and growing acceptance of fakeness and overall low quality of influencers themselves have all contributed to a declining relevance among consumers. Despite the canary in the digital coal mine, brands continue to increase their influencer marketing budgets and employ more digital tools in an attempt to connect with consumers and drive engagement.

Raúl Juliá: The World’s A Stage premieres August 3rd at the world-famous TCL Chinese Theater during the Los Angeles Latino International Film Festival (LALIFF).  Special screenings are also slated throughout August and September in New York, Puerto Rico, San Diego and Miami.

The New York Latino Film Festival (NYLFF), the nation’s premier and most diverse Latino film festival, and a touchstone of the nation’s thriving multicultural cinematic movement, kicks off its16th edition on Monday, August 12th. The festival will feature more than 83 films representing 10 countries, spanning all genres including features, shorts, documentaries, web series and experimental films starring, about and for the U.S. Latino community.

Haim Saban, Chairman of Saban Capital Group, announced he will invest $500 million into the music industry and partner with seasoned music executive Gustavo Lopez to lead Saban Music Group.

The IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S consumers. They are younger than incumbent brand-only shoppers, with 84 percent under 54 years old, and are likelier to have a household income of more than $75,000. In addition, direct-to-consumer (DTC) buyers use their favorite brands as vehicles for self-promotion, with twice as many compared to incumbent brand-only shoppers saying that they choose brands to express “who I am.”

Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

 

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

Lil Miquela posted her first Instagram post in 2016. Three years later and she has over 1.6 million followers. Not bad for someone who is not even real. Brands are increasingly using virtual influencers like Lil Miquela, but where does virtual brand ambassador cross over into brand deception?  by Nigel Hollis

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