Media
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
How Brands Should Navigate Recession Anxiety on Social Media
For brands, 2025 has posed a critical moment. Economic uncertainty has become a constant backdrop to consumer life, and it's showing up online as recession anxiety, shaping what people post, how they shop, and whom they trust. From the return of "victory gardens" as emblems of resilience to the continuing spread of #recessioncore memes on TikTok, social media is where collective anxiety is meeting cultural expression.
Audio Brings Better Moods, Joy, Coping to Gen Z [REPORT]
The Gen Z Audio Report includes a new online survey of more than 2,000 listeners ages 13-24 and reveals not only how Gen Z discovers new content and what they consume, but how audio enhances their lives.
TELEMUNDO kick off production of on DINASTÍA CASILLAS
Telemundo unveiled the official cast of its latest Super Series®, Dinastía Casillas, starring Iván Arana (El Señor de los Cielos, La Jefa) as the infamous Ismael Casillas, María Fernanda Yepes (Sin Senos No Hay Paraíso, José José: El Príncipe de la Canción), with acclaimed actors Raúl Méndez (El Señor de los Cielos) and Isabella Castillo (El Señor de los Cielos, Sed de Venganza) rounding out the lead ensemble.
Padrón is GAIM for a New Chapter in His Leadership Career
Otto Padrón, who led Los Angeles-based Meruelo Media for nearly a decade before stepping down earlier this year, has named his next move – Co-President, Co-Owner, and Chief Operating Officer of a national broadcast group operating five television networks.
Televisa/Univision Brings “Cristina” Back — At Least for One Night, TONIGHT!
Almost without announcement, except for some exciting chatting on this morning's Despierta America, Televisa/Univision is bringing back the iconic television personality, Cristina Saralegui. The event happens tonight at 7 pm (6pm Central) when she will interview Karol G.
For Alex López Negrete, It All Started With Radio
For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio.
¡Buenos Días, USA! AIRE Radio Networks Announces the Syndication of El Show de Raúl Brindis
El Show de Raúl Brindis has set the standard for a hit Spanish-language morning radio—and now, with national syndication through AIRE, Brindis’ voice is ready to connect and inspire U.S. Hispanics from across the nation.
Radio Fills the Engagement Gap Across Demos
Current advertisers not using radio are willingly leaving consumers on the table - but they don't have to. Radio offers brands new opportunities for connecting with under-engaged media consumers, those that have little to no meaningful interaction with internet and TV and are therefore likely missed by ad campaigns. Katz's new analysis of national Nielsen Scarborough data explores radio engagement among these overlooked consumers in the bottom two usage quintiles for internet and TV.
Hispanic Radio’s Best Celebrated With 2025 Medallas de Cortez
Radio Ink celebrated the best in Hispanic radio Wednesday evening as the 2025 Medallas de Cortez award winners were officially announced from a tough, competitive field during a special ceremony at the Hispanic Radio Conference in Houston.
TELEMUNDO to premiere BAHAR: ESENCIA DE MUJER ON JULY 14 AT 10PM/9C
Telemundo announced the premiere of the hit Turkish drama Bahar: Esencia de Mujer for Monday, July 14 at 10pm/9c. Featuring a stellar cast led by Demet Evgar (Fuego del Destino) as Bahar, Bugra Gülsoy (Todo Por Mi Hija) as Evren, and Mehmet Yilmaz AK (Secretos de Sangre) as Timur, this compelling series delivers an inspiring tale of resilience, reinvention, and rediscovery.
Telemundo Station Group Joins Telemundo on “One Year To Go” Celebrations for the FIFA World Cup 26 With Premiere of ‘Tras La Huella Del Fútbol’ Special on June 11
NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating the “One Year to Go” milestone to the start of the FIFA World Cup 26™ on June 11 with the premiere of the original documentary Tras La Huella del Fútbol, which will be presented on the 31 Telemundo-owned stations and Telemundo free, ad-supported streaming TV (FAST) regional news channels at 11:30 a.m. ET / 10:30 a.m. CT.
SBS annouces groundbreaking partnership with Roku Channel for livestreaming of La Musica TV
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that LaMusica, its top-ranked audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel.
Spanish Broadcasting System Sells Puerto Rico TV to Christian Media Group
Spanish Broadcasting System, Inc. (SBS) has entered into an Asset Purchase Agreement for the sale of WVEO(DT), WTCV(DT), and WVOZ-TV Puerto Rico to Word of God Fellowship, Inc., a Christian faith-based broadcast owner-operator known as Daystar Television Network.
Bustos Media acquires Radio Caliente 97.9 FM in Milwaukee
Bustos Media of Wisconsin, LLC announced the purchase of Radio Caliente 97.9 FM, formerly WJTI and now W250BN (97.9), from El Sol Broadcasting, pending FCC approval.
TELEMUNDO RANKS AS #1 NETWORK IN PRIMETIME, REGARDLESS OF LANGUAGE, AMONG ADULTS 18-49, DRIVEN BY THE THREE-HOUR LIVE COAST-TO-COAST FINALE OF LA CASA DE LOS FAMOSOS ALL-STARS
Fueled by the highly anticipated finale of La Casa de los Famosos All-Stars, Telemundo ranked as the most-watched network in primetime last night among Adults 18-49 (559,000), outperforming all English language networks, according to Nielsen. These results come on the heels of the network’s 14 consecutive week winning streak as the #1 Spanish-language broadcast network in weekday primetime among total viewers, and three consecutive weeks among Adults 18–49.
MediaCo Breaks from the Competition and Reports Robust April-May Television and Radio Audience Growth in 2Q25
MediaCo announced significant audience growth across its television and radio platforms second quarter-to-date, underscoring its commitment to delivering culturally resonant entertainment, music and news content to Hispanic and Black audiences.
TelevisaUnivision Announces Leadership Transition in U.S. Advertising Sales
TelevisaUnivision announced that Donna Speciale will step down from her role as President of U.S. Advertising Sales and Marketing. Tim Natividad has been appointed as her successor and will assume the role effective June 9. Speciale will remain with the company during a transition period to ensure continuity.
SBS set to takeoff in Tampa with WSUN-FM Legendary #1 Morning Show launching on WSUN-FM “EL NUEVO ZOL 97.1”
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, announced the launch of the NEW NANDY & CRISTY morning show on WSUN-FM, El Nuevo Zol 97.1 FM in Tampa, Florida. Debuting on Monday, June 2nd, Tampa’s dynamic duo will be anchoring the 6 to 10am drive-slot, with global access also available via live video streaming on SBS’s La Musica app.
SBS DEBUTS “LA LEY 92.1” ON RECENTLY ACQUIRED KROI-FM IN HOUSTON AND SOARS TO TOP 4 GENERAL MARKET RANKING – – – KROI Also Ranked #1 Mornings and Afternoons Among Hispanic Listeners in Less than 90 Days
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that KROI-FM, (La Ley 92.1) in Houston has rapidly ascended to the #4 position in the ratings of the nation’s sixth-largest radio market. In addition, the station is now ranked #1 among 25-54, 18-49 and 18+ Hispanics in morning drive, and #1 among 25-54 and 18+ Hispanics in the afternoon drive, according to the Nielsen March survey. This marks another major milestone in SBS’s history of developing, launching and establishing winning Hispanic radio formats that consistently attract market-leading audiences in the nation’s top media markets.
