Media | HispanicAd.com

Women In Film LA, ReFrame and IMDbPro Launch CURBSIDE SHORTS

May 22, 2020

Women In Film LA, ReFrame and IMDbPro announced the CURBSIDE SHORTS Two-Minute Film Challenge, inviting female and non-binary filmmakers from North America to create and submit for free a short film inspired by life while sheltering in place. What have you discovered about yourself, home, or neighborhood? How do you envision the future coming out of this pandemic? Have you imagined a new character or superhero? Or perhaps been inspired by a real life hero working on the front lines? The contest launches Tuesday, May 19, 2020 at NOON PDT at https://audpop.com/womeninfilm/curbsideshortsfilmchallenge and all submissions must be received by Tuesday, May 26, 2020 at NOON PDT.

Music Videos Should Not Be Overlooked by Advertisers

May 22, 2020

Music videos began airing first on cable TV in 1981, eventually becoming a driving force in popular culture and delivering some of the larger cable audiences. With the help of music videos' popularity, multichannel pay-TV services driven by cable would go on to demonstrate tremendous power for marketers trying to reach meaningful audiences and build brands through the first decade of the 21st century. They became a natural complement to broadcast TV and would eventually become a foundational component of media plans. Music videos were important to the growth of cable and pay-TV.

Univision’s Uforia to launch Uforia Hangout Sessions

May 06, 2020

Uforia will kick off a weekly digital livestream series of unfiltered and unforgettably intimate at-home experiences with Latin music’s biggest stars starting May 6th at 8 p.m. ET with Manuel Turizo and host Jackie Guerrido

Telemundo Deportes to LiveStream the EA Sports FIFA 20 Stay & Play Cup

April 15, 2020

Telemundo Deportes will present Spanish-language coverage of the EA SportsTM FIFA 20 Stay and Play Cup starting Wednesday, April 15 through Sunday, April 19

Talento Unlimited’s Growing Digital Creators Team Works to Soothe and Engage Audiences during Global Pandemic

April 14, 2020

Talento Unlimited, a boutique marketing content consultancy representing Latinx and multicultural creators, has released a video showcasing how its influencers are encouraging and inspiring their legions of followers with creative ideas to stay safe while staying at home.

Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers

April 10, 2020

Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.

What does coronavirus mean for brands on social media? [REPORT]

April 02, 2020

A Make Or Break MomentWhat does coronavirus mean for brands on social media?The coronavirus pandemic represents unchartered territory for businesses. Companies are being challenged on multiple levels with consumers asking questions not just about their advertising, but also about their core values, how they treat their employees and factory workers, and how they’re contributing to the cause.

25 Years After Her Murder, Tejano Singer Selena Still Matters

March 31, 2020

“Where were you when Selena died?” By Court Stroud

The Factors That Drive Viewer Choice From Device & Video Selection [REPORT]

March 14, 2020

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

Puerto Rico’s National Basketball League premieres on WAPA Deportes and on WAPA América

March 13, 2020

Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.

Combat Americas taps Pinta to oversee growth & monetization

March 11, 2020

Combate Americas has begun scaling its digital audience and monetizing its various platforms. To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

EstrellaTV 62 to televise Spanish-Language LAFC Matches In Greater Los Angeles Market

February 25, 2020

Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.

Telemundo Deportes’ Titulares Y Más goes omnichannel

February 20, 2020

Telemundo Deportes’ Titulares y Más expands to present fans an omnichannel experience. Starting in mid-2020, the sports studio show, covering the intersection of popular culture and entertainment, will simulcast live across all Telemundo platforms including Telemundo, Universo, the Telemundo Deportes app, and Telemundo Deportes’ Facebook, Twitter and YouTube.

Shattering the glass screen

February 20, 2020

There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.

Endorsement Guides Review [REPORT]

February 19, 2020

American families and small businesses are rightfully skeptical of traditional advertising, which is clearly designed to persuade or manipulate us. In an effort to make advertising appear more authentic, companies are increasingly pouring marketing dollars into social media influencers: the individuals who promote products, services, and brands to those who follow them online.

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