Media

The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven to participate through a dedicated social campaign.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

Univision’s TUDN announced a multi-year agreement to bring soccer fanáticos the action and drama from the Liga de Expansion MX.

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.

The U.S. sporting goods industry -- which includes toys, sporting goods, and sporting goods and outdoors retailers -- is greatly underspending toward Spanish speakers, according to Kantar 2019 figures. Network English-language ad spending was $173 million dollars, while Spanish-language spending was only $4 million dollars.  The numbers don’t improve much when looking at spot TV spending, with just $1 million toward Spanish spot TV by advertisers.