News
Five Consumer-Declared Trends Shaping Hispanic Holiday Shopping This Year
The U.S. consumer landscape is increasingly diverse, yet decision-makers risk missing critical opportunities when not all voices are represented. Hispanic Americans are among the fastest-growing demographics and are poised to significantly influence holiday spending this year. Eighty-five percent plan to shop for the holidays, and among them, as many as 71% say they have only done ‘a little’ shopping or haven’t started yet. This means now is a pivotal window for advertisers to reach this key segment before they finalize lists and check out.
Back to basics: the timeless power of drama
After more than 30 years creating and producing stories across different formats and genres, I’ve seen trends, platforms, and audience habits evolve in ways we never imagined. But one thing remains constant: the power of drama. By Andrea Salas - VP, Content & Production | Executive Producer & Showrunner
Canela Media Accelerates Growth in 2025 with Innovation, Scale, and Hispanic Audience Leadership
Canela Media announced that it will head into 2026 in a position of strong leadership due to the many advancements and successes the company has experienced over the last year continuing to lead the U.S. Hispanic media landscape with breakthrough innovation, record audience growth, and award-winning data precision. As the company closes a milestone year, it reinforces its position as a top destination for brands seeking scale, performance, and measurable outcomes.
MediaCo’s EstrellaTV Achieves Record Audience Growth in October 2025
MediaCo Holding Inc. announced that EstrellaTV closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010.
reVolver Podcasts Launches “Esto es Futbol Mundial” in Partnership with Mundial Sports Network
reVolver Podcasts announced the debut of Esto es Fútbol Mundial, a new weekly program created in collaboration with Mundial Sports Network and Mundial Group Inc.. The show delivers an energetic blend of analysis, debate, and commentary on the week's most talked-about soccer stories — from local matches to the biggest global tournaments.
Migdalia Santana has passed.
While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies.
The “general market” isn’t general anymore.
It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like. By Lisa Torres - Founder & Principal, The LIT Group Co.
Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?
As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. By Karla Fernandez Parker
Integration not scale is key to media success
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Vme TV and DIRECTV Partner to Celebrate Spanish-Language Cinema at Miami Film Festival GEMS
Vme TV and DIRECTV joined forces to celebrate Spanish-language storytelling at this year’s Miami Film Festival GEMS, a weeklong showcase that spotlights some of the most compelling voices in global cinema.
If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected.
If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected. By Lenore A. Brinson - Executive Director | Nonprofit Management
57% of Comms Professionals Use AI to Craft Press Releases [REPORT]
PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.
Why Integrated PR Campaign Management is No Longer Optional
A fast-paced and increasingly fragmented media landscape has resulted in audiences consuming content across a variety of devices, channels and platforms, from traditional news outlets to social media, branded editorial content and beyond. This diversification has caused audience attention to become scattered, making it challenging for communicators to reach them with a more traditional approach, like a single press release.
Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs?
A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. By Tristan Waldvogel
What’s a marketing measurement mistake you often see?
Three weeks ago, I had dinner with 20 CMOs here in San Francisco. One of them turned to me and asked: "What’s the biggest mistake you see in how companies measure marketing?”
4As Names Sylvia Banderas Coffinet as Executive Vice President of People, Talent & Upskilling
The American Association of Advertising Agencies (4As) announced the appointment of Sylvia Banderas Coffinet as Executive Vice President, People, Talent & Upskilling. In this pivotal role, Banderas Coffinet will lead one of the central pillars of the strategic plan under CEO Justin Thomas-Copeland aimed at supporting agency members in attracting, empowering and growing talent across the advertising and marketing industry.
TELEMUNDO’S Broadcast of THE BILLBOARD LATIN MUSIC AWARDS ranks #1 ENTERTAINMENT SHOW in Primetime among 18-49
Telemundo’s live broadcast of the 2025 Billboard Latin Music Awards last Thursday night ranked as the #1 entertainment show in prime, regardless of language, among adults 18-49, according to Nielsen. Delivering 617,000 adults 18-49 and 1.7 million total viewers, the show was also the #1 awards show on Spanish-language television year-to-date among adults 18-49 and the highest rated Billboard Latin Music Awards among total viewers since 2019.
“Mujeres Create” launches as a Bilingual Podcast Empowering Latina Women to Lead, Create, and Thrive
Aimed at redefining leadership and empowerment within the U.S. Latino community, Mujeres Create merges heartfelt storytelling, self-discovery, and creativity in a space that honors authenticity and ambition in equal measure.
Los puertorriqueños redefinen el consumo: menos compras impulsivas, más propósito y bienestar [En Español]
El consumidor puertorriqueño está reescribiendo las reglas del consumo. Según el 2025 Consumer Foresight Study, elaborado por Nube Research y Brain Consulting y presentado durante el SME Marketing Summit esta pasada semana, las personas en la isla están dejando atrás el impulso y el estatus para abrazar la intención, el bienestar y la estabilidad emocional. Se ahorra más, se gasta con propósito y se mira a la inteligencia artificial con una mezcla de curiosidad y cautela. By Juan Carlos Pedreira - Digital Innovation Strategist | AI & Technology Consultant | E-Commerce & Media Transformation Expert
