Combate Americas, a Mixed Martial Arts (MMA) sports and multimedia entertainment company targeting Hispanics, announced the appointment of media industry veteran and former NBCUniversal executive, Jacqueline Hernandez, as Combate Americas President.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

  By Gonzalo López Martí  -  Creative director, etc  / LMMiami.com

  • Imagine you brand organically integrated into the official virtual reality channel of Real Madrid F.C.
  • Imagine an immersive behind-the-scenes experience roaming the field, the stands and the corridors of the emblematic Santiago Bernabéu Stadium during game day.
  • Imagine having access to Real Madrid’s social feeds reaching more than 560 million fans around the world.
  • Imagine no more: it’s a done deal.

Telemundo Deportes unveiled the theme song and music production package for this summer’s World Cup broadcast on Telemundo and Universo, “Sueño de Campeones” or “Champions Dream,” by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an extensive music package supporting Telemundo Deportes’ coverage of the most prestigious soccer tournament in the world, featuring 32 teams and a total of 64 matches, played across 12 venues in Russia.

In 2011, Fox and the Spanish-language network Telemundo won the rights to broadcast the 2018 and 2022 World Cup in the U.S. for a record $1 billion dollars. Fox agreed to

The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish on Sunday, February 3, 2019 at 6 p.m. ET, live from Mercedes-Benz Stadium in Atlanta, GA.

RELEVENT, a multi-national media, sports and entertainment group and organizer of the International Champions Cup, announced the acquisition of BRC Group, the leading marketer and producer of Hispanic soccer programs in the U.S.. 

Telemundo Station Group announced it’s dispatching a team of local station journalists from stations in Los Angeles, Miami, Houston, Chicago, Dallas-Fort Worth, McAllen and its news bureaus in Washington, D.C. and Miami to the 2018 FIFA World Cup Russia™. The station group’s team consists of 12 sports and news anchors, photographers and producers. This is the largest group of Telemundo station journalists to ever report from an international, live sporting event. Telemundo’s local journalists will round out Telemundo Deportes’ coverage of the 2018 FIFA World Cup™ by delivering local audiences the most relevant and compelling coverage about all 32 competing teams across the stations’ on-air, digital and mobile platforms. The stations’ mobile apps will also help soccer enthusiasts watch livestreams of the games and receive their World Cup news and sports updates wherever they go.

Telemundo Deportes announced the complete line-up of Telemundo’s daily news and entertainment programming, supplementing the network’s World Cup coverage during the month-long event. Telemundo will deploy the network’s top news and sports on-air talent from Un Nuevo Dia, Noticias Telemundo, Al Rojo Vivo and Titulares y Más to report live and on-site from Russia, in addition to the new primetime studio show Viva el Mundial y Más hosted by renowned TV host and actress Jacqueline Bracamontes and Titulares y Más’s Karim Mendiburu.

beIN SPORTS’ beIN BED campaign was awarded four separate awards at the 2018 Clio Sports Awards. The beIN BED campaign was recognized in the categories of Social Media, Direct, and Integrated Campaign, including a Gold Award for Social Media Multi-Platform campaign, two Silver Awards for both Direct Social Media and Integrated Campaign and a Bronze Award for Social Video.

Veteran soccer commentator and play-by-play announcer known for his unmistakable goal call, Andres Cantor, won his fifth Sports Emmy for Outstanding On-Air Sports Personality in Spanish at the 39th Annual Sports Emmy Awards for his work with Telemundo Deportes.

GOOOOOOOOOL!!! Sprint is joining forces with Telemundo Deportes as the halftime sponsor of Telemundo's Spanish-language coverage of the 2018 FIFA World Cup Russia™.

Telemundo Deportes and Panini America celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup.

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 - July 15, brands have 64 Super Bowl-sized opportunities to reach soccer fans.

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