Around the globe, few things are as ubiquitous as the sport of fútbol, le foot, calcio, or, as it’s called in the U.S., soccer.  While Americans have their own special moniker for it, the sport has certainly made its own imprint in the U.S. Soccer’s influence and power in the world of televised sports is no exception.  Behind this driving force are U.S. Hispanic viewers, whose consumption habits give televised soccer a unique and powerful profile.

 

Soccer is not only one of the most popular sports in the world, but it’s one that has become an integral part of describing our culture in most of the countries in Latin America. We have all experienced and talked about memorable moments of happiness, excitement, surprise and disappointment. Our passion for soccer unites us and helps us, for a moment, to take our mind off of difficult times our countries may be facing.  By: Claudia Gioia, Hill+Knowlton Strategies President, CEO Latin America & the Caribbean

When I was a kid growing up in Colombia, I remember my Dad explaining the game of soccer (aka fútbol) to a visitor from Kansas. He said, “Soccer is a ballgame with two teams, each consisting of 11 players… and Germany always wins!”  By Miguel Gomez Winebrenner, Principal, Ahzul

In anticipation of this week’s 2018 FIFA World Cup Russia™ kickoff, Telemundo Deportes, NBCUniversal Telemundo Enterprises’ sports division, announced digital activation plans and partnerships ensuring the most complete, digital and linear tournament experience for all fans. In addition to the Spanish-language live streaming of all 64 World Cup matches on Telemundo Deportes En Vivo and the NBC Sports apps, new digital initiatives surrounding the network’s coverage of the tournament will include a full-service virtual reality experience, which will be available on the Telemundo Deportes VR App, World Cup highlights customized with musical GIFs through Gifnote.com, a soccer Emoji keyboard with Sportsmania, GOAL! SHOOTOUT – for the Instant Games platform on Messenger and Facebook and an interactive bracket (or “quiniela”) experience.

The FIFA World Cup is approaching fast, and people around the world are planning to watch it - in a social setting. Globally, more than eight in ten people (84%) report that they will watch the games with friends and family. About half (49%) plan to join with work colleagues.

The World Cup will account for one in ten of every new ad dollars spent on advertising globally this year. That's the takeaway from Zenith's report this year, which predicts the tournament will add $2.4bn to global advertising this year.

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup RussiaTM, and Google announced a partnership that will bring Telemundo’s Spanish-language World Cup content to Google and YouTube for soccer fans across the U.S.

Wonderful Pistachios announced that sportscaster and TV personality, Carmen Boquín, will serve as the brand’s ambassador during the most important soccer event in the world. 

Combate Americas, a Mixed Martial Arts (MMA) sports and multimedia entertainment company targeting Hispanics, announced the appointment of media industry veteran and former NBCUniversal executive, Jacqueline Hernandez, as Combate Americas President.

La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.

  By Gonzalo López Martí  -  Creative director, etc  / LMMiami.com

  • Imagine you brand organically integrated into the official virtual reality channel of Real Madrid F.C.
  • Imagine an immersive behind-the-scenes experience roaming the field, the stands and the corridors of the emblematic Santiago Bernabéu Stadium during game day.
  • Imagine having access to Real Madrid’s social feeds reaching more than 560 million fans around the world.
  • Imagine no more: it’s a done deal.

Telemundo Deportes unveiled the theme song and music production package for this summer’s World Cup broadcast on Telemundo and Universo, “Sueño de Campeones” or “Champions Dream,” by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an extensive music package supporting Telemundo Deportes’ coverage of the most prestigious soccer tournament in the world, featuring 32 teams and a total of 64 matches, played across 12 venues in Russia.

In 2011, Fox and the Spanish-language network Telemundo won the rights to broadcast the 2018 and 2022 World Cup in the U.S. for a record $1 billion dollars. Fox agreed to

The National Football League and CBS have reached an agreement with ESPN Deportes to televise Super Bowl LIII in Spanish on Sunday, February 3, 2019 at 6 p.m. ET, live from Mercedes-Benz Stadium in Atlanta, GA.

RELEVENT, a multi-national media, sports and entertainment group and organizer of the International Champions Cup, announced the acquisition of BRC Group, the leading marketer and producer of Hispanic soccer programs in the U.S.. 

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