We have a saying at our agency that goes, “Don’t just take brands to the event, make brands the event.” The first time you read it, it can feel like the sort of silly too-clever marketing lyricism that most people roll their eyes at when it comes from anyone but Don Draper. But the truth is, there’s a good deal of sincerity behind it. Today’s consumers — call them millennials, if you really, really have to — value doing over owning. That is a conclusion reached time and time again by esteemed publications and universities alike.

Futbol de Primera (FDP RADIO) revealed its broadcast plans for the historic Copa América Centenario to be played in the United States June 3-26.

Fútbol de Primera Radio and Univision Radio announced today a multiyear broadcasting agreement in key markets, including New York, Chicago, Dallas, San Diego and Austin.

ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes via television, online, print, radio and mobile.

Tribes were best explained in author Seth Godin’s 2008 book of the same name, when he described them plainly as “any group of people, large or small, who are connected to one another, a leader, or an idea.” By this definition, everyone you know is a participant in countless tribes.

Univision Deportes partnered with Major League Baseball to bring the league’s upcoming Mexico City Series to U.S. viewers.

Univision Deportes kicks off coverage of this summer’s historic 100th year anniversary edition of Copa America Centenario with a programming lineup centered on and leading up to the biggest sporting event of the year in the America

After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.

GolTV has secured the exclusive U.S. broadcast rights for the 2016 Coppa Italia semi-finals and championship match.

Telemundo 48 Area de la Bahia / KSTS announced that its new weekly half-hour sports show, Noticiero Telemundo 48: Edición Deportiva, will premiere on Saturday, February 24 at 11 PM PT.

The National Basketball Association (NBA) and SportsMax announced a multi-year partnership that will offer an increased number of games, as well as live broadcast of the NBA Conference Finals, to nearly 30 Caribbean territories.  

The National Basketball Association (NBA) and Binbit announced a new multiyear partnership that will provide the league’s growing fanbase across Latin America, Europe and Asia with access to extensive NBA content. 

While the rise in time-shifted viewing largely altered viewership trends for most program genres, live viewing remains the standard for sports.

GolTV has secured exclusive broadcast rights with Venezuela’s first division soccer league, Liga Venezolana.  

YuMe, Inc. announced the results of two online surveys focused on how viewers engage with The Big Game.