The 2016 Summer Olympic Games are underway and, like most of America -- most of the world, really -- I'm fully engrossed in the action … and the drama.  By Tara Reid - VP Consumer Technology / Havas Formula

The Games of the XXXI Olympiad are in full swing in Rio de Janeiro, marking the first time an Olympics has been held in South America. While the road to Rio has sometimes been filled with controversy and adverse publicity, it’s still the Summer Olympics and continues to attract a large viewing audience who are following on both TV and digital platforms.

UDN, multimedia sports division of Univision Communications Inc. (UCI), has announced the return of Portugal’s Primeira Liga and Dutch Eredivisie.

Univision Los Angeles will be the exclusive Spanish-language broadcaster of Los Angeles Rams preseason games. 

The Arizona Cardinals and Univision Arizona announced a partnership renewal for the 2016-2017 NFL season.

Traditional televisions and desktop PCs are no longer the primary ways internet users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there’s better content available and it’s convenient.

The Denver Broncos announced that Telemundo Denver (KDEN) and KNRV Radio (1150 AM) are the team’s new Spanish-language broadcast partners.

Telemundo Deportes revealed its team of presenters, announcers and commentators for the Rio 2016 Olympics today, featuring more than 25 well-known figures in sports journalism who will cover the games for TELEMUNDO, NBC UNIVERSO and Telemundo Deportes digital properties.

Univision Deportes announced its broadcast plans for the 2016/2017 Scotiabank CONCACAF Champions League tournament across UDN and Galavisión network.

The iHeart Media station, which enjoys a full-market signal, will now be run via multi-year LMA with Dallas-based Deportes Media LLC.  By Adam R Jacobson - Publisher, Hispanic Market Overview will pay tribute to David “Papi” Ortiz with the “2016 Player of the Year Award” on Dominican Republic Day at Fenway Park on July 27, 2016, prior to the Red Sox vs. Detroit Tigers 1:35pm game.

The 1948 London Games were the first Summer Olympics to be televised, reaching about 500,000 viewers who mostly lived within 50 miles of Wembley stadium. Comparing those figures to the estimated 3.6 billion people who watched the 2012 London Games from more than 220 countries and territories, it’s clear why the 2016 Summer Olympics have advertisers seeing gold.  By: IBISWorld Procurement Research Analyst, Ashley Cruz

Telemundo Deportes unveiled its digital coverage plans for the Rio 2016 Olympics, which begin on Wednesday, August 3rd with women’s soccer, two days before the Opening Ceremony. In total, Telemundo Deportes will offer more than 100 hours of additional Olympic coverage than it did for London 2012.

Azteca San Antonio announced an exclusive two year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi.

The Los Angeles Rams have reached an exclusive rights agreement selecting KWKW 1330 AM/ESPN Deportes as their official Spanish language flagship radio station. The agreement includes the broadcasts of all preseason, regular season, and postseason games.