HYP Network announced that Victoria LoBianco Peake has joined HYP Network as National Accounts Vice President of Sales.

HYP Network announced that Brian Gordon, a Yellow Pages sales veteran, has joined HYP Network as Senior Vice President–Network Sales.

Hispanic Yellow Pages Network (HYP Network) announced that it has acquired Casablanca Publishing, Inc., the leading independent Hispanic Yellow Pages company in Atlanta.

HYP Network announced that Marianne Avila has been hired as the General Sales Manager to lead the Phoenix launch. Marianne comes with a wealth of sales and sales management experience. Ms.

Simba Information reports U.S.

A new survey shows that more consumers are going to Internet search engines for local shopping information rather than their phone books.

Newspapers and Yellow Pages provide different kinds of information to their readers/users, but both are predominantly print publications with a long history and they generate the vast majority of their revenues from advertising.

HYP Network announced that it is launching directories in San Antonio, TX and Phoenix, AZ during the first quarter of 2005.

The nation's top Yellow Pages (YP) publishers and Knowledge Networks/SRI (KN/SRI) are planning to roll out a syndicated Yellow Pages measurement in early 2005. The service will deliver objective consumer usage data to help media planners assess and leverage the unique and important benefits of this medium.

Avenida América, Inc. announced the distribution of the 2004-2005 edition of its Atlanta Spanish yellow pages: Páginas Amarillas de MiAvenida – Atlanta.

New York City based Ambassador Yellow Pages, founded in 1999, has announced that it will launch Manhattan's first major stand-alone Spanish language directory, Manhattan Paginas Amarillas in Spring 2005.

A recent online research initiative, conducted jointly by The Kelsey Group and ConStat, Inc., among online small-business advertisers, suggests clear differences in the way this segment allocates its advertising and media budgets compared with more established small businesses.

Avenida América, Inc., a publisher of Spanish-language yellow pages, announced the distribution for the second edition of its Austin Spanish yellow pages, Páginas Amarillas de MiAvenida.

In contrast with English-speaking consumers, Spanish only speaking consumers are less inclined to have a specific company name in mind when referencing the Yellow Pages and search different Yellow Pages headings more frequently, according to the Yellow Pages Integrated Media Association.

R.R. Donnelley & Sons Company has been awarded a multi-year telephone directory printing contract with Mexico's largest directory publisher Anuncios en Directorios, a subsidiary of TELMEX.

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