Seccion Amarilla announced the launch of their first online promotion. This new promotion has been created as part of the company’s national campaign
which began earlier this summer in an effort to increase brand awareness and establish product loyalty within the U.S. Hispanic market.
This Scratch and Win promotion invites the user to uncover a hidden code and subsequently use that code to win prizes. It is a fast and easy game which
allows the consumer to establish an emotional link with the Seccion Amarilla website. This fun activity also complements the more serious side of the
website, a search engine used to solve commonplace problems.
The promotion begins on August 1, 2008 and will last 12 weeks. Three couples will win a trip to watch the Mexican National Soccer Game in Phoenix, Arizona. Trip includes airfare, hotel accommodations, transportation to and from the stadium and tickets with preferred seating. Other prizes include: gas gift cards, lunch gift cards and electronic gift cards.