The ratings are rising as fast and as often as the snow is falling at WNJU-TV Channel 47, Telemundo's New York O&O. WNJU-TV has had a blizzard of audience increases across all dayparts and demographics, with the most significant accumulations occurring during primetime and early fringe.
Spanish-language TV viewing has bucked what may be the most significant trend revealed by the just completed February sweeps period (Feb. 1 - 28, 2001) during which audiences nationwide are measured in order to set advertising rates for more than 200 US TV markets.
Hispanic Television Network, Inc. HTVN announced that it has been awarded a full power license from the Federal Communications Commission for its full-power television station, KVAW Ch. 16 located in Eagle Pass, Texas.
Telemundo's hit prime time novela, Betty la Fea, is on fire and aided the L.A. Telemundo O&O to make dramatic in-roads against the competition, but KVEA-TV proves that Betty isn't the only hit in its arsenal.
el diario / LA PRENSA announced the appointment of Jorge Luis Ayala as National Advertisement Director. Most recently, Ayala held the position of Advertising Director of Hoy, Newsday's Spanish market product.
FIFA has awarded Brazil's leading sports marketing agency, Traffic Sports Marketing, the global marketing and commercialization rights for soccer's Club World Championship. This is the first time FIFA has awarded the marketing and commercialization rights to a third party on a global basis.
Nielsen//NetRatings reports that Miami, Cincinnati and Houston had the highest percentage of streaming media consumption in December 2000. Miami was No. 1 with 43 percent or 506,000 Web surfers accessing streaming media content from home.
La Opinión has named Ricardo Nieto as the new Marketing Manager for the publication. Nieto is responsible for the newspaper's overall marketing initiatives including advertising, promotions, market research and direct marketing.