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THIRD EAR is named Multicultural AOR for Nissan North America and INFINITI USA
THIRD EAR announced the addition of two automotive brands to its roster – Nissan North America and INFINITI USA – becoming multicultural agency of record for each. The agency will provide specialized strategy, creative and media services with the goal of deepening the brands’ relationships with diverse communities throughout the U.S.
ALMA named AOR for CITy Furniture
ALMA has been named CITY Furniture’s lead agency for strategic and creative work following a competitive pitch.
The Principal-Agency Problem
Are you an agency or a consultancy? A principal or an agent? Does it matter? Faris Yakob goes in search of the fundamental building blocks of the advertising business.
Is there a solution to the advertising disconnect?
Advertisers are desperate to get their audience's attention. Most of that audience would prefer not to see advertising and do their best to avoid it. This is the digital advertising disconnect. So far, few brands have figured out an effective solution to the problem. So, what is a brand to do? By Nigel Hollis
With NewFronts Upon Us, All Marketers Should Want What Marc Pritchard Wants
Many of you might remember the bad old days of 20 to 25 years ago, when interactive media made up around 2 to 3 percent of all advertising dollars spent across the media spectrum. Can you imagine such a huge spending event as NewFronts at that time? We didn't even call our media segment "interactive" then, maybe because most buyers didn't yet understand that the "pull" was more valuable than the "push." Search changed all of that soon enough, upending direct marketing. And then it wasn't long before everyone started talking about big data becoming the new gold rush.
Recommendations for U. S. Multicultural Marketing: A data-informed approach
As time progresses, we can see the impact that multicultural groups have on marketing and business operations. Specifically in the U.S., we can see the strides that marketers have made to ensure the U.S. maintains its status as a leader in multicultural marketing. Just as the U.S. has shifted its demographics away from being solely a nation of individuals with white skin and of European descent, this rise in multi-ethnic and multicultural communities has shaped the ways we operate and engage with people. By Derrick Raphael Pacheco - Department of Educational Leadership & Policy Studies, Florida State University
Asian American Audiences Spend Nearly Equal Time on TV and Smartphone [REPORT]
Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching content on their TVs and smartphones.
8 in 10 Companies Plan to Layoff Recent College Graduates This Year Due To AI
Intelligent.com has published a recent survey report examining the impact of AI on young workers. The report also shares insight into the current availability of internship and entry-level job opportunities. In total, 804 hiring managers in the United States completed the survey.
30th Anniversary of Multicultural Marketing Resources
It was 30 years ago this month, a Friday, May 20, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times, where she was a Director of Marketing, gathered her briefcase and shoes from under her desk, and walked out that door in Times Square with a bounce to her step to begin a new chapter – opening her own company named Multicultural Marketing Resources, Inc. (MMR). Lisa had a crystal-clear idea, mission and business plan that her natural optimism, dedication and focus would propel into a lifelong passion and success story.
Canela Media announces New Partnerships, Data Product, Content and Advertising Solutions
Canela Media, a leading technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the U.S. and Latin America.
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