The Evolution of Soccer into Fútbol [REPORT]

With the MLS season having kicked off this past weekend, the U.S. soccer landscape is hotter than ever. Driven by a younger and more diverse fanbase, U.S. Hispanic fans are playing a pivotal role in the explosion of fútbol fandom that’s permeating throughout the U.S.. With the 30% Latino fanbase of MLS, the 60 million fans of the National Mexican team here in the U.S. and the growing Hispanic cohort gearing up to root for their home countries during the upcoming 2026 FIFA World Cup, the rise of the Hispanic population has been instrumental in driving soccer’s mass appeal.

Women Held 1 in 5 Radio GM Roles in 2024, MIW Study Finds

Mentoring and Inspiring Women in Radio‘s annual Gender Analysis Study reveals mixed results for female leadership in radio management. While there was marked growth in sales roles, Program Director positions remain a hurdle.

Nielsen Portable People Meter AM/FM Radio Audiences: Significant Growth in Drive Times, Weekends, and Younger Demographics; Format Shares Are Stable

Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior.

Beyond the Legacy Agency Model: How to Chart the Right Course

Plenty has been said about the current client-agency dynamics. I know, you don't care that much, but those of us who have paid attention for so long know we are sick.

Nueva Network debuts Que Onnda Latino Audio-Digital Platform—And Announces Search for the Next Latin Music Superstar

Nueva Network, the nation's largest independently owned Spanish-language audio network, today announces the launch of Que Onnda, the first fully integrated Latino audio-digital platform merging radio, streaming, podcasts, social media, and AI. Designed to redefine how brands and content creators engage with U.S. Latino audiences, Que Onnda is set to disrupt the $3.2 trillion Hispanic market with a groundbreaking approach to media and advertising.

After 10 successful years in New York and Palm Springs, the NVISION Latino Film and Music Festival, a pinnacle of Latino culture and artistic expression, will relocate its marquee event to Miami from September 5 to 7, 2025.

Don’t stop believing.

By Gonzalo López Martí - Creative Director

• How are we going to tell fake from real in a future dominated by artificial intelligence and immersive alternate realities?
• The short answer is: we won’t.

The Drum’s World Creative Rankings 2025

Republica Havas, a leading Miami-based creative, media, and communications agency, has earned a coveted spot in The Drum’s World Creative Rankings 2025, rising to No. 15 in the U.S., No. 1 in Florida, No. 30 in the Americas, and No. 64 among the world’s most awarded agencies, a testament to its exceptional creative work and industry impact.

Canela.TV Celebrates International Women’s Month with Special Programming

Canela Media is celebrating International Women’s Month with special programming that highlights inspiring stories, high-quality entertainment, and exclusive content across all its verticals, including Canela Kids, Canela Music, and Canela Deportes.

Hispanic Radio Network (HRN) launches two 24/7 Spanish-Language Music Formats

Hispanic Radio Network (HRN), the largest independent Hispanic radio network in the US, has announced the launch of two 24/7 Spanish-Language music formats, JUAN-FM and Los40 24/7. JUAN-FM is a Regional Mexican format and Los40 24/7 is a Tropical/Caribbean format.

Hispanic Public Relations Association announces 2025-2027 Board of Directors

The Hispanic Public Relations Association (HPRA) announced its 2025-2027 board of directors.

The Future of Marketing in a Multicultural America

The United States is continually growing into one of the most diverse nations in the world. By 2050, the White population is projected to decline to 46%, while Hispanic and Asian populations are expected to rise significantly (Kipnis et al., 2019) . These demographic shifts are fundamentally reshaping society and the marketplace. This challenges marketers to adapt their strategies. In a multicultural society, marketing must no longer just be about selling products; although from a revenue perspective, corporations will have to incorporate inclusivity and diversity to keep up with the dramatic demographic transition (Mueller, 2008). It is important to recognize and embrace the unique identities and needs of diverse populations. Brands or companies that fail to engage with diversity risk the potential of alienating segments of their target audiences and becoming obsolete. A multicultural society is transforming marketing practices in the United States by reshaping consumer identity through diverse demographics, emphasizing the role of cultural values in consumer behavior, and the need for inclusive marketing strategies. These shifts will require marketers to develop a deeper understanding of their audiences.  By Kristina Simon - Florida State University

Race and ethnicity in religious congregations [REPORT]

Americans who go to religious services tend to worship where most other congregants and senior leaders share their race or ethnicity.

5 things to know about tariffs

Retailers strive to deliver a wide selection of affordable products every day to their customers. However, they also rely on products imported throughout international supply chains to offer American consumers high quality goods at a variety of price points. As policymakers consider a number of trade proposals, it’s important to know the significant impact tariffs will have on retailers, consumers and the U.S. economy.

How Authenticity Drives Business Growth in Hyper-Aware Markets [PODCAST]

In this episode of The New Mainstream Podcast, Maribel Lara, Founder of Beget Love Consulting, shares insights on her journey into entrepreneurship and how authenticity can help brands thrive, even when faced with challenges.

How Marketers Can Create Wins for the Brand, the Business, and Their Partners [VIDEO]

ANA CEO Bob Liodice shared his thoughts on how marketers can do a better job of crafting and communicating their goals, helping the broader organization and external partners to better understand the objectives and create synergy across the entire function.

Nueva Network Announces ‘Que Onnda’ Digital Audio Platform

During Nueva Network’s 2025 Audioverse Upfront event at New York City’s Hudson Yards, the Hispanic-focused broadcast company introduced Que Onnda, a new digital audio platform specifically tailored to the Latino audio experience.

Telemundo & Universe to broadcast “PREMIOS PLATINO”

Telemundo and Universo announced an exclusive agreement under which they will be the official broadcasters for the 12th edition of the prestigious Premios PLATINO, the international awards for Spanish and Portuguese-language cinema and series, which will take place on Sunday, April 27, 2025, from Madrid. The nominations for this upcoming edition will be announced on Friday, March 14, 2025.

Religious upbringing and childhood education [REPORT]

The vast majority of Americans were raised in a religion. Fully 86% say that as children, they identified with Protestantism, Catholicism, Judaism, Islam or another religion. Just 13% of U.S. adults say that as children, they did not identify with any religion.

Isabel Bucaram Launches PerfectLink Media

Isabel Bucaram announced the launch of PerfectLink Media, a dynamic advertising agency dedicated to offering innovative and high-impact business strategies. With a focus on building strong relationships and leveraging cutting-edge technology, PerfectLink Media is poised to set new standards in the industry.