Top News
Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes [REPORT]
MAGNA announced a new study in partnership with DeepIntent, the health advertising platform, that explores the impact of pharmaceutical advertising beyond its traditional role of promoting medications. The MAGNA Media Trials study – “Beyond the Prescription” – reveals how pharma ads influence patient behavior, improve health management, and offer untapped opportunities for brands.
Among Hispanic Adults, Radio Is The Most Trusted Media
In these final weeks leading up to Election Day, research from Katz Radio Group offers another powerful reason for candidates to be using radio to reach all-important Hispanic voters.
How Do Marketers Fix Broken Agency-Client Relations?
Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, shares her frustrations with ad agencies and possible remedies to improve the situation.
Hispanic homeowners narrow home value gap to smallest margin on record
Zillow research shows Hispanic homeowners making strides in narrowing the home value gap with white homeowners over the past two years, regaining ground lost during the pandemic. The gap is now the narrowest ever observed.
FOX Deportes & Telemundo partner to present Super Bowl LIX
FOX Deportes and Telemundo announced an agreement to air the upcoming Super Bowl LIX live on Feb. 9, 2025 from The Caesars Superdome in New Orleans in Spanish on both networks. The relationship will provide the broadest Spanish-language distribution in the United States for any Super Bowl in history.
“Brands and Politics”
You can say that in today’s environment brands are running naked in the marketing forest! Every day ushers in a new 'culture war' as societal progress meets resistance. Brands are being cancelled and called out by minority yet vocal communities, divided in their values from both the alt-right and liberal left. With societal issues now purposefully being made political, what does this widening ideological gulf mean for the future of brands? Is the marketing industry totally out of touch with consumers and the realities of the day? Or are we at an inflection point where the industry can help bridge the gap across the dissenting voices? By Luis Miguel Messianu - President-Chief Creative Officer - MEL (Messianu/Edelman/Lerma)
Featured News
- Insights into How Pharma Advertising Influences Patient Behavior and Health Outcomes [REPORT]
- Among Hispanic Adults, Radio Is The Most Trusted Media
- How Do Marketers Fix Broken Agency-Client Relations?
- Hispanic homeowners narrow home value gap to smallest margin on record
- FOX Deportes & Telemundo partner to present Super Bowl LIX
- “Brands and Politics”
- AIMM honors Industry Leaders
- Latinos are Leading America’s Economy— With or Without Your Support
- Baby Boomers’ big digital shift
- A Profile of the Nation’s Hispanic-Owned Businesses
- Pablo Buffagni – Un poquito de humor negro argentino
- Shakira Joins Forces with Code.org and Amazon to Expand Computer Science Education for Hispanic Youth
- FOX News Media to launch FOX Noticias on FOX Deportes
- Alfredo Richard of NBCUniversal Telemundo Enterprises, a PRWeek Hall of Fame honoree!
- Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should
- TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO
Latest News
A CMO tip: streamline the to-do list to get more done
There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more than their organizations have the capacity to deliver well.
Microsoft selects BODEN Agency as PR AOR for Hispanics
BODEN Agency has been appointed by Microsoft as the Public Relations Agency of Record partnering with the company's Multicultural Communications team. BODEN will support Microsoft's Multicultural Communications team in the areas of earned media relations, creator engagement and digital content development.
Kamala Harris Leads Among Latino Voters, but Republicans Gain Favorability as Election Day Nears
Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears.
2024 Hispanic Content Report – Available for download for FREE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.
Put Your Money Where Your Campaign Is: Hispanic Voters Are the Key To the 2024 Election
With nearly a month remaining until November 5th, you surely must know by now that Latino voters are truly up for grabs in this year’s election. News story after news story continues to show how both Democrats and Republicans need to win over Latino voters to have any chance at winning. Our voters make up a large portion of the electorate in critical swing states like Arizona and Nevada and could be the margin of victory in states like Georgia and North Carolina IF campaigns deign to connect with them. And yet, neither party has made a concerted and heartfelt effort to do so. By: Kathy Whitlock, VP of Strategy and Insights at TelevisaUnivision
Unlocking the Potential of Radio in MMM
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend).
Women’s Sports Could Be a Net Win for Marketers
Trinity Rodman, No. 8, and Sophia Smith, No. 11, of the United States women's national soccer team, look on during the first half of a game against Columbia at Snapdragon Stadium on October 29, 2023, in San Diego, Calif. Women’s soccer is one of a bevy of women’s sports that are attracting a growing number of passionate fans, with a wide array of brand advertisers following suit.
TelevisaUnivision Consumer Strategy & Insights Delivers Critical Research About Spanish-Speaking Voters in Key Battleground States
TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish at home. The majority, 62%, reside in immigrant households with themselves, their parents or grandparents, or someone in the household being an immigrant.
Fortune or fiction? The real value of a digital and AI transformation in CPG
A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts.
AI Report 2024 [REPORT]
ThinkNow is increasing its reach into Latin America. The market research company has expanded its Spanish language panel offerings to Argentina and Colombia, further solidifying its dominant position in LatAm markets.
How to Launch (Or Re-Launch) a Brand
A brand's (re)launch is a down payment on future growth. It's the fuel that keeps a business thriving, engaging customers and building relevance. That's why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut.
Engaging Hispanic Consumers: Cultural Depth and Strategic Connection
Hispanic consumers are a vital demographic in the U.S., blending traditional values with modern influences. To truly connect with this dynamic group, brands need to go beyond surface-level engagement and tap into the depth of their cultural and personal identities. By Sylvia Vidal - Senior VP of Insights
The importance of being bilingual
Bilingual people seem to have a lower incidence of Alzheimer's disease and dementia. Or so claim them neurologists. By Gonzalo López Martí - Creative Director
@WhateverPuertoRico Celebrates Hispanic Heritage Month with a Re-Brand, and a New Ambassador Program
In the spirit of Hispanic Heritage Month, @WhateverPuertoRico, the renowned platform dedicated to showcasing the vibrant culture and diversity of the Island, proudly announces its rebrand. With a fresh new look, an ambassador program, an unwavering commitment to authentic storytelling, and a community of over 599k followers on Instagram and Facebook, @WhateverPuertoRico invites both locals and the global community to experience the true essence of Puerto Rican culture and celebrate the uniqueness of Hispanic Heritage.
Podcasting in the Latino Audio Universe
People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States.
Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]
In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well. MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How to be in Podcasts,” offers a playbook on how brands can maximize their impact in the podcast realm.
Celebrate Latino Excellence: NFL’s “Por La Cultura” Campaign Launches Powerful New Spot!
The NFL released a powerful 60-second spot as part of its “Por La Cultura” campaign, which celebrates Latino players, coaches, and staff while celebrating Latino excellence and sharing authentic stories of the community.
Harnessing AI-Powered Synthetic Sample to Enhance Diversity in Market Research
Once seen as an industry resistant to change, market research has embraced transformative technologies in recent years, with AI leading in reshaping traditional methods. Yet, diversity in the data remains elusive, presenting both an opportunity and challenge for researchers. As the founder of ThinkNow, a company at the forefront of multicultural insights, I’ve witnessed firsthand how critical accurate representation is in understanding diverse consumer behavior. By Mario Carrasco - Co-Founder & Principal
Latino Voter Engagement on the Rise as Economic Concerns Dominate according to Week 3 of 2024 National Latino Tracking Poll
Entravision, alongside AltaMed Health Services and BSP Research, has released the third wave of findings from the 2024 National Latino Tracking Poll.
Norsan Media launches 3 Radio Stations in Orlando
Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape.
