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EFECTIVA, a new media brand from d expósito & Partners, is launched in New York City
EFECTIVA: A New American Media Agency with Gloria Constanza At the Helm. She is one of the great figures of the Multicultural Media arena in general and a legendary leader in the creation and architecture of our media landscape in the U.S. Hispanic Market in America. Elevated to the “Hall of Fame” of the Hispanic Marketing Council (HMC), Gloria Constanza has been, alongside Daisy Expósito-Ulla and a strong team, both at Bravo and at dex, a media guru whose hands have touched the success of many iconic brands, as well as the U.S. Census on more than one opportunity, serving to confirm the strength of our numbers. I love the art of the media game, and I admire her for her talent hidden behind her modesty. And at Hispanicad.com we are proud to celebrate her new venture. Gloria Constanza is now once again a protagonist as the birth of A New American Media Agency is announced. ¡Buena suerte, Gloria! Our industry is better because of people like you. Here’s the story of EFECTIVA.
READ ME IF YOU ARE A CMO…
These trends speak volumes. CFOs are taking the CEO seat and CMOs need to pay attention.
Radio’s Not Dying. It’s Just Forgotten How to Brag.
Radio didn’t die. It just got embarrassed. Embarrassed that it wasn’t TikTok. Embarrassed that it didn’t come with dashboards, lookalike audiences, or shiny programmatic buzzwords. Embarrassed that it was… well, radio. So it started apologizing. Apologizing for not being digital. Apologizing for not being social. Apologizing for still being, inconveniently, human-powered and effective. That stops now. By James Roman - Chief Growth Officer & Founder | Full-Funnel Strategy, Bold Media, and Growth That Sticks
WHEN DID “BRAND” BECOME A FOUR-LETTER WORD?
Not long ago, “brand” was the heartbeat of every CMO’s agenda.
Survey: How Marketers Are Tackling Their Agency Management Models
From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies. Their responses reveal what matters most to clients when selecting new agency partners, the most popular agency roster constructions, and whether roster sizes are expected to grow over time.
Featured News
- EFECTIVA, a new media brand from d expósito & Partners, is launched in New York City
- READ ME IF YOU ARE A CMO…
- Radio’s Not Dying. It’s Just Forgotten How to Brag.
- WHEN DID “BRAND” BECOME A FOUR-LETTER WORD?
- Survey: How Marketers Are Tackling Their Agency Management Models
- Honoring Greg Knipp.
- Search advertising claims nearly a quarter (22%) of media budgets and expands reach to social and video platforms
- Sydney Sweeney’s genes.
- The limits of AI in Marketing Mix Modelling
- Early bird insights: The secret to soaring ad effectiveness
- La Pluma del Circulo – Gabriela Diaz ”Coffee at Five”
- Greg Knipp – CEO of Dieste passes ….
- Avoid these 3 agency pitch mistakes
- The CEO’s role as chief storyteller
- Why Are Press Releases Important and Still Relevant?
- Marketing is Losing the Plot
Latest News
IPSOS GENERATIONS REPORT 2025 [REPORT]
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Words Have Weight: The Public Relations Breakdown Behind Chicharito’s Viral Moment
When Reputation Backfires: What the Chicharito Case Reveals About Public Image, Power, and Responsibility. By Andrea Gomez - Bilingual PR & Media Strategist
Primo TV Launches Action-Packed Animated Series “Chaotic”
Primo TV announced the premiere of the hit animated series Chaotic, a fan-favorite packed with magic, suspense, and non-stop adventure.
MEGA 97.9FM NEW YORK AMONG THE TOP 10 MOST LISTENED-TO RADIO STATIONS IN THE U.S.
Mega 97.9FM (WSKQ-FM), the flagship Spanish-language station of Spanish Broadcasting System, Inc. (SBS) in New York, has been recognized in the latest Inside Radio report as one of the Top 10 radio stations with the highest cumulative audience (cume) across the United States, according to Nielsen data for Fall 2024 and Winter 2024-25.
Twin ‘KidVid’ Violations Resolved As TelevisaUnivision Inks Consent Decree
First, it was Sinclair Inc. Now, the world's largest creator and distributor of audio and video content en español has entered into a Consent Decree with the Acting Chief of the FCC's Media Bureau that puts to a close the Commission's investigation into "KidVid" rule violations on the company's U.S. broadcast stations.
The Secret of Meaningful Brands
Brands exist only in the minds of consumers. They are the intangible web of mental connections between the brand and a host of possible associations: what we know or have learnt about it, what we have experienced, and what we feel. The job of marketing is to create and feed these connections, and to make sure that the connections have meaning to consumers.
Fernando Fiore Returns with “República Fútbol”
The iconic sports broadcaster and charismatic voice of global football, Fernando Fiore, also known as 'El Presidente', is thrilled to unveil his latest venture: República Fútbol, a dynamic new podcast created for fans who live and breathe the beautiful game.
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Edison Research’s The Podcast Consumer 2025 charts the continued rise of podcast listening in the U.S and underscores the significant appeal of video podcasts.
Why CMOs Must Champion Brand as a Business Asset
In today's high-stakes climate, where volatility has become the norm and growth doesn't come easily, chief marketing officers need to reframe their roles not just as brand builders but as protectors of profitability. Because in truth, strong brands are not abstract ideals; they are tangible assets with real financial weight, and it's time we start treating them as such.
Canela Media Sets New Benchmark in Hispanic FAST Streaming with 88% Year-Over-Year Growth in Monthly Viewing Hours
Canela Media announced record-breaking growth across its portfolio of FAST (Free Ad-Supported Streaming Television) channels, reinforcing its leadership position in the Hispanic FAST streaming landscape.
MediaCo’s EstrellaTV Announces the Return of the Iconic Musical Reality Series and Competition Objetivo Fama for 2025
EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. announced the return of Objetivo Fama, the groundbreaking musical reality competition that captivated audiences across the U.S. and Puerto Rico. The new season will premiere exclusively on EstrellaTV on Saturday, August 2, 2025, in the United States, with weekly primetime episodes airing for 14 consecutive weeks on Saturdays and Wednesdays.
Speaking Their Language: The ROI of Inclusive Marketing
In this episode of The New Mainstream Podcast, Crystal Marie McDaniels, Senior Manager of Product Marketing & Acquisition (B2B) at Duke Energy, shares how leading with inclusion in the marketplace and the workplace builds stronger brands and better teams.
Need to Know: What is media fragmentation and how to reach today’s audiences?
Pause for a moment and think how you consume media in your typical day. You might start with listening to the radio or a podcast during your commute or check news alerts on a mobile app, scroll through social feeds, stream music while working, catch up on your favourite show on TV in the evening, and perhaps even glance at various billboards while driving on your way to home from work. Without even consciously realizing it, you likely engage with the media dozens of times throughout a single day. Multiply that by billions, and you begin to grasp the sheer, overwhelming diversity of how people engage with content.
People Don’t Buy Products. They Buy What Products Make Possible.
In nearly every marketing meeting, we discuss features: faster, smarter, cleaner, and cheaper. But here’s the truth: People don’t buy products for what they are. They buy them for what they enable.
La Pluma del Circulo – Daniel G Milan ”We Are Pasta Makers”
El Circulo Creativo USA is curating poetry, short stories, mini short stories, scripts, aphorisms, and articles industry-related by our Industry executives.
Americans’ Views on Who Influences Health Policy and Which Health Issues To Prioritize [REPORT]
Americans are in the midst of ongoing discussion and debate about which health issues are most pressing and who should play a role in addressing them. According to a new Pew Research Center survey, a solid majority of U.S. adults (69%) say health insurance companies have too much influence on public debates about health policy.
AI and avoiding a sea of advertising sameness
Clients expect more, better, quicker, cheaper. Agencies are exploring and creating tools to help deliver on that promise while working to create new compensation models that protect their ingenuity and financial security.
The Missing Link Between Brand and Business: How Storytelling Drives Growth
In today’s data-obsessed marketing environment, we often hear about metrics, funnel conversion rates, and performance optimization. But amidst all this, one fundamental truth remains: brands that grow are brands that connect.
From Functional to Iconic: Why Vibe Marketing Breaks Through in the Era of Brand Blur
7:00 a.m. Before your caffeine hits, you've seen dozens of logos, five influencer shoutouts, and more ads than your brain can process. Most blur into the scroll. Few make you stop. Almost none make you act. We are marketers in a high-stakes attention economy, competing in oversaturated categories where brands blur together.
Cultivating and Committing to Cultural Competence
In today’s multicultural world, companies can’t ignore “cultural competence” — the ability to understand the intricacies, honor the differences, and work effectively with people from diverse backgrounds. By Daisy Cabrera
