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THE LATINO ROI in 3.5 hours of authenticity, passion & CULTURE:
Amazon reported gains of over 250,000 new Prime subscriptions following the global livestream of Bad Bunny's final concert in his Puerto Rico residency on September 20, 2025.
Radio Pumps Up Marketing Effectiveness
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing's value, according to "CMSWire's 2025 State of the CMO Report." Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Incrementality vendors love to tell you: “Run another test. Validate another model.”
Incrementality vendors love to tell you: “Run another test. Validate another model.” But at what point have you run enough tests to actually make a decision? And the moment you finish that validation cycle, the environment has already shifted. Economic conditions change. Consumer behavior changes. Competitors change. So is your Chicago holdout test really the right answer for your national strategy? Is that
𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups)
𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups). Every founder I coach asks me this question at least once.
Gen Z Sees AI Automating 20% of Their Future Full-Time Jobs but Are Confident in Ability to Adapt to AI Advancements in Their Field
Half of Generation Z (Gen Z) interns expect 20% of their jobs to be automated by AI when they start full-time roles, but 92% are confident in their ability to adapt to AI advancements in their fields, according to a new survey from KPMG LLP, the U.S. audit, tax and advisory firm.
Income, Poverty and Health Insurance Coverage in the United States: 2024
The U.S. Census Bureau today announced that real median household income was $83,730 in 2024, not statistically different from the 2023 estimate of $82,690. The official poverty rate fell 0.4 percentage points to 10.6% in 2024. The following 2024 findings were all not statistically different from 2023.
Featured News
- THE LATINO ROI in 3.5 hours of authenticity, passion & CULTURE:
- Radio Pumps Up Marketing Effectiveness
- Incrementality vendors love to tell you: “Run another test. Validate another model.”
- 𝗪𝗵𝗮𝘁 𝗦𝗵𝗼𝘂𝗹𝗱 𝗕𝗲 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗣𝗶𝘁𝗰𝗵 𝗗𝗲𝗰𝗸? (Based on What Has Worked for Successful Startups)
- Gen Z Sees AI Automating 20% of Their Future Full-Time Jobs but Are Confident in Ability to Adapt to AI Advancements in Their Field
- Income, Poverty and Health Insurance Coverage in the United States: 2024
- Social Media and News Fact Sheet
- TelevisaUnivision Launches “Do the Right Thing Google” Campaign to Challenge Discriminatory Practices
- Hyundai Launches ‘Elevating What’s Next’ Campaign for the 2026 Palisade Hybrid SUV
- TELEMUNDO STUDIOS EXPANDS PRODUCTION OF ALTERNATIVE CONTENT STARTING WITH NEW MOBILE-FIRST FORMATS, REDEFINING STORYTELLING FOR TODAY’S AUDIENCES
- Retail CEOs share tariff impacts ahead of holiday shopping
- Priced Out of Breath: Nevada Latino Families Struggle with Heat, Health, and High Energy Bills
- How religious is your state?
- Hispanic Agencies Are Shaping America’s Story – Every Single Month of the Year
- Nielsen Spring 2025 Total U.S. AM/FM Radio Audiences Up +6%; Weekends Grow +9%
- 2025 Hispanic Content Report – Available for download for FREE
Latest News
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion [REPORT]
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
How Americans View AI and Its Impact on People and Society [REPORT]
Artificial intelligence tools are now playing a role in many aspects of life and society, spanning politics, the arts, work and beyond. While Americans express some openness to AI’s potential benefits, they’re concerned about its impact on some human abilities, according to a new Pew Research Center survey.
53% of Consumers Distrust AI-Powered Search Results
Fifty-three percent of consumers distrust or have a lack of confidence in the reliability and impartiality of AI search and summaries, according to a survey by Gartner, Inc., a business and technology insights company. This concern is reflected in user frustration, with 41% of consumers reporting that generative AI overviews make the search process more frustrating than traditional search methods.
On the passing of advertising legend Emilio Alvarez-Recio: A life of success with Colgate-Palmolive
Emilio Alvarez-Recio, the Cuban-American international corporate executive whose name became synonymous with Colgate-Palmolive, passed away last week in Key Biscayne, Florida.
FTC Sues Live Nation and Ticketmaster for Engaging in Illegal Ticket Resale Tactics and Deceiving Artists and Consumers about Price and Ticket Limits
The Federal Trade Commission and seven states sued Live Nation and Ticketmaster for tacitly coordinating with brokers and allowing them to harvest millions of dollars worth of tickets in the primary market. Live Nation and Ticketmaster then sell the illegally harvested tickets at a substantial markup in the secondary market, causing consumers to pay significantly more than the face value of the ticket.
From Mortgage Crisis to Recession, 20-Year-Old American Community Survey Tracks Housing Booms and Busts
It’s been 20 years since the American Community Survey (ACS) began collecting detailed information on the U.S. population and the housing they live in, giving us a window into changes that reshaped the nation’s housing over two decades.
THE LATIN RECORDING ACADEMY ANNOUNCES 26TH ANNUAL LATIN GRAMMY AWARDS NOMINEES
The Latin Recording Academy® announced the nominees for the 26th Annual Latin GRAMMY Awards®, the preeminent international honor celebrating excellence in Latin music, and the only accolade awarded by music industry professionals. The Latin Academy's membership body of music creators, who represent all genres and creative disciplines—including recording artists, songwriters, producers, recording engineers and mixers—vote during the Awards Process.
HISPANIC FOOTBALL HALL OF FAME ESTABLISHED TO CELEBRATE HISPANIC EXCELLENCE
A historic milestone in the world of American football has been reached with the establishment of the Hispanic Football Hall of Fame (HFHOF), an organization dedicated to recognizing and honoring the extraordinary contributions of Hispanic players, coaches, and contributors at every level of the game.
23rd ANNUAL HISPANIC TELEVISION SUMMIT AND HISPANIC TV AWARDS
The 23rd Annual Hispanic Television Summit will be presented on Monday, October 20, 2025, in the Playwright Ballroom on the 3rd floor of the New York Marriott Marquis,1535 Broadway in New York City. The Summit is the longest running, “must-attend” annual event for those in the business of television intended for Hispanic audiences in the U.S. and worldwide. It has been consistently produced each year by Schramm Marketing Group of New York. This year’s theme is “Content, Culture, & Connection.”
The Many Faces of the American Dream for Hispanics
When we talk about the American Dream, it often sounds like a singular promise: work hard, buy a house, raise a family, live free. But for Hispanic Americans, the dream is far from one-dimensional. It is shaped by heritage, rooted in family, and reimagined across generations. By Maria Lucia Parra
Would you like to be indispensable at work ?
Would you like to be indispensable at work ? Not just a cog in the machine but the cog that drives the machine? By Rishad Tobaccowala
From Mexico to the World: Jarritos Marks 75 Years of Flavor, Culture and Global Impact
Commemorating 75 years of tradition, culture, and quintessential flavors, Jarritos, the authentic Mexican soda brand known for its refreshing and bold taste, is celebrating the way it does best — boldly, colorfully, and with a lot of corazón. To mark this milestone, Jarritos is launching a worldwide anniversary celebration, featuring a specialty sweepstakes, pop-up events in major cities around the globe, vintage-inspired packaging, and more.
The press release used to be the golden ticket.
The press release used to be the golden ticket. Polished. Controlled. Perfectly timed. By Isabella Maldonado
When Bilingual Latinos Buy, Who Gets the Credit?
Bicultural, bilingual Latinos are engaging with culturally relevant creative—sometimes in Spanish, sometimes in Spanglish, or even English in stories that reflect their real lives. By David Sánchez Y’s
How Hispanic consumers are influencing the media landscape [REPORT]
Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage.
National “Buy Latino” Toolkit
Kicking-off Hispanic Heritage Month (September 15 - October 15), Aquí: The Accountability Movement (Aquí) is urging all to "Buy Latino, Build America" in a national digital campaign inviting consumers, institutions, and corporations to support Latino-owned businesses and close the equity gap in America’s economy. “Buy Latino” is part of Aquí's “Somos América” program that uplifts Latino economic power, demands accountability, and celebrates community strength.
Income Gap Between Householders With College Degrees and Those With High School Degrees but No College Widened Over Last Two Decades
Median household income in the United States for householders age 25 and over was $85,580 in 2024 — marking an 18% increase from 2004. However, the income gap between those with college degrees and those with high school degrees but no college widened over the last two decades.
The Cost of Homeownership Continues to Rise
The median monthly owner costs for U.S. homeowners with a mortgage increased to $2,035 in 2024 from $1,960 (inflation-adjusted) in 2023, according to new American Community Survey (ACS) 1-year estimates released today by the U.S. Census Bureau.
How CTV Delivers the Personalized Experiences Diverse Audiences Demand [REPORT]
LG Ad Solutions released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect.
