Top News
Televisa/Univision Brings “Cristina” Back — At Least for One Night, TONIGHT!
Almost without announcement, except for some exciting chatting on this morning's Despierta America, Televisa/Univision is bringing back the iconic television personality, Cristina Saralegui. The event happens tonight at 7 pm (6pm Central) when she will interview Karol G.
The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.
2025 Hispanic TV Programming Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
Dennis Holt of USIM & Western International passes …….
It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and deeply respected person who made everyone around him feel seen, heard, and supported. Mr Holt created one of the first Multi-Ethnic division for media planning and buying headed by Leila Winick as President under Western International.
Differences in Work Arrangements Among Hispanic and Non-Hispanic Populations
Hispanic or Latino workers are projected to become a larger portion of the civilian labor force in the coming decade and new American Community Survey (ACS) tables on characteristics of workers show how they differ from workers in other groups.
Featured News
- Televisa/Univision Brings “Cristina” Back — At Least for One Night, TONIGHT!
- The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
- 2025 Hispanic TV Programming Report – DOWNLOAD for FREE
- 2025 Hispanic Market Overview Report – DOWNLOAD for FREE
- Dennis Holt of USIM & Western International passes …….
- Differences in Work Arrangements Among Hispanic and Non-Hispanic Populations
- Burnout Is On the Rise: The Consequences and Ways to Prevent It
- Speaking Their Language: The ROI of Inclusive Marketing [PODCAST]
- Bad Bunny’s “Tracking Bad Bunny” campaign wins Entertainment Lion for Music Grand Prix at Cannes
- What Brands Must Know About U.S. Fans Ahead of the 2026 FIFA World Cup
- It Happened in Mobile First: How Mobile Advertising Anticipated the Industry’s Biggest Challenges
- Reconnecting with LGBTQ+ audiences
- ADVERTISING PROVES RESILIENT AMIDST ECONOMIC UNCERTAINTY
- NEW STUDY SHOWS US LATINOS ARE RISING IN SELF-AWARENESS, BUT FEEL INCREASINGLY IGNORED BY BRANDS AND MEDIA
- Genuine effort trumps artificial intelligence? Ozempic & costly signaling. Part 2
- Rising Number of U.S. Households Are Headed by Married Same-Sex Couples
Latest News
For Alex López Negrete, It All Started With Radio
For more than four decades, Alex López Negrete, Co-Founder and CEO of López Negrete Communications, has been a driving force in multicultural marketing. He is also a passionate advocate for the power of radio.
¡Buenos Días, USA! AIRE Radio Networks Announces the Syndication of El Show de Raúl Brindis
El Show de Raúl Brindis has set the standard for a hit Spanish-language morning radio—and now, with national syndication through AIRE, Brindis’ voice is ready to connect and inspire U.S. Hispanics from across the nation.
Radio Fills the Engagement Gap Across Demos
Current advertisers not using radio are willingly leaving consumers on the table - but they don't have to. Radio offers brands new opportunities for connecting with under-engaged media consumers, those that have little to no meaningful interaction with internet and TV and are therefore likely missed by ad campaigns. Katz's new analysis of national Nielsen Scarborough data explores radio engagement among these overlooked consumers in the bottom two usage quintiles for internet and TV.
Bibiana Grau, U.S. Hispanic Market figure, passes: A legacy and a tribute.
Bibiana Grau, who was a well-known player in the U. S. Hispanic Market and part of the multicultural communications scene, passed away in New Jersey recently. From industry founding father Eduardo Caballero to notable players like the late Jackie Bird, at Hispanicad.com we proudly recognize the legacy of valued individuals whose work has left a mark. Their consequential contributions and illustrious careers helped open a path and created an early awareness of what we do. Reckoning wisely—and humbly— with their experiences can only help make us better. Here’s but a brief part of Bibiana Grau’s impressive footprint. — Gene Bryan / HispanicAd
Why market research needs government-funded university research to thrive
The market research industry is built on innovation. Whether it’s new ways of collecting data, developing predictive models or finding more accurate ways to understand human behavior, much of what we use daily as market researchers can be traced back to one powerful engine of innovation: government-funded university research.
Hispanic Radio’s Best Celebrated With 2025 Medallas de Cortez
Radio Ink celebrated the best in Hispanic radio Wednesday evening as the 2025 Medallas de Cortez award winners were officially announced from a tough, competitive field during a special ceremony at the Hispanic Radio Conference in Houston.
How do Latinx consumers find out about what’s happening in the world?
Understanding where and how Latinx consumers get their news is important for brands and organizations looking to connect meaningfully with this influential and diverse audience.
TELEMUNDO to premiere BAHAR: ESENCIA DE MUJER ON JULY 14 AT 10PM/9C
Telemundo announced the premiere of the hit Turkish drama Bahar: Esencia de Mujer for Monday, July 14 at 10pm/9c. Featuring a stellar cast led by Demet Evgar (Fuego del Destino) as Bahar, Bugra Gülsoy (Todo Por Mi Hija) as Evren, and Mehmet Yilmaz AK (Secretos de Sangre) as Timur, this compelling series delivers an inspiring tale of resilience, reinvention, and rediscovery.
Telemundo Station Group Joins Telemundo on “One Year To Go” Celebrations for the FIFA World Cup 26 With Premiere of ‘Tras La Huella Del Fútbol’ Special on June 11
NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating the “One Year to Go” milestone to the start of the FIFA World Cup 26™ on June 11 with the premiere of the original documentary Tras La Huella del Fútbol, which will be presented on the 31 Telemundo-owned stations and Telemundo free, ad-supported streaming TV (FAST) regional news channels at 11:30 a.m. ET / 10:30 a.m. CT.
Genuine effort trumps artificial intelligence? Ozempic & costly signaling.
By Gonzalo López Martí - Creative Director Let’s say you received an invitation to a wedding by email or by text message three days before the event. What would your reaction be?
SBS annouces groundbreaking partnership with Roku Channel for livestreaming of La Musica TV
Spanish Broadcasting System, Inc. (SBS), the largest Hispanic-controlled media and entertainment company in the United States, today announced that LaMusica, its top-ranked audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel.
The Customer Journey Is Cross-Brand, but Our Infrastructure Isn’t
Marketers have spent years chasing the consumer across devices, platforms, and channels. Omnichannel strategies, identity graphs, and measurement frameworks all aim to capture what we call "the journey" — a sequence of media-consumption experiences that signals interest or intent and, ideally, ends in a transaction.
TO MIX OR NOT TO MIX? MAGNA AND SNAP TEAM UP TO ANSWER THE QUESTION FOR BRANDS ON SKIPPABLE VS. NON-SKIPPABLE ADS [REPORT]
Across nine industry verticals and five countries, new research points to a mixed ad format strategy of skippable and non-skippable ads as the way to go for brands looking to drive key performance metrics like interest and preference. MAGNA, the media intelligence unit of IPG Mediabrands, collaborated with Snap on experimental design testing and user surveys to understand the impact of using skippable and non-skippable independently versus combined.
What Web Browsing Data Tells Us About How AI Appears Online [REPORT]
An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare.
Spanish Broadcasting System Sells Puerto Rico TV to Christian Media Group
Spanish Broadcasting System, Inc. (SBS) has entered into an Asset Purchase Agreement for the sale of WVEO(DT), WTCV(DT), and WVOZ-TV Puerto Rico to Word of God Fellowship, Inc., a Christian faith-based broadcast owner-operator known as Daystar Television Network.
New Data on Detailed Languages Spoken at Home and the Ability to Speak English
More than 1 in 5 people (22%) age 5 and older in the United States spoke a language other than English at home during the five-year period from 2017 to 2021, according to new data released by the U.S. Census Bureau.
Hispanic Influence and Representation in American Entertainment and Consumer Culture
The United States population is made up of individuals from a variety of cultures, backgrounds, and experiences. With this, Hispanics are a growing part of this diverse population and make up "over 622 million people" in the United States (Korzenny et al., 2024, p.1). They are not only a major part of what makes up our country, but are also key consumers in America. Being such a large part of the population, they hold significant buying power and have an influence over style, trends, and media. However, Hispanic consumers not only influence these elements of our society, but also the American entertainment industry as a whole. Through music, television, and fashion, Hispanics are helping to reshape mainstream culture with their values, ideas, and creative contributions. Yet despite this growing cultural and economic influence, Hispanic consumers and their values have been overlooked, particularly in media and marketing. This essay will explore the growing influence Hispanic consumers have on American entertainment and culture, and why it is essential for media and marketers to recognize and reflect the cultural values they have previously neglected. By Meghan Bannister Florida State University
Bustos Media acquires Radio Caliente 97.9 FM in Milwaukee
Bustos Media of Wisconsin, LLC announced the purchase of Radio Caliente 97.9 FM, formerly WJTI and now W250BN (97.9), from El Sol Broadcasting, pending FCC approval.
Inside the Science of Building Brand Trust Through Storytelling
In this episode of The New Mainstream podcast, Kate Smiley, Head of Global Employer Brand at GE Healthcare, emphasizes that in an era of skepticism, trust is essential. By combining storytelling, research, inclusivity, and emerging technologies like AI, brands can build authentic relationships and achieve real business results.
