Baby Boomers’ big digital shift

Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’.

A Profile of the Nation’s Hispanic-Owned Businesses

About 7.1% of the nation’s 5,681,118 employer firms (businesses with at least one paid employee) in the United States were Hispanic-owned in 2021 and the construction sector had the largest number of Hispanic-owned businesses, according to the U.S. Census Bureau.

Pablo Buffagni – Un poquito de humor negro argentino

Insight ................

Shakira Joins Forces with Code.org and Amazon to Expand Computer Science Education for Hispanic Youth

Code.org announced a new partnership with Amazon and Grammy award-winning recording artist and global humanitarian Shakira, through her foundation, Fundación Pies Descalzos, to expand access to computer science education for Spanish-speaking students around the globe.

FOX News Media to launch FOX Noticias on FOX Deportes

FOX News Media will launch a new daily one-hour Spanish-language program entitled FOX Noticias that spotlights issues impacting the Hispanic community beginning October 15^th

Alfredo Richard of NBCUniversal Telemundo Enterprises, a PRWeek Hall of Fame honoree!

Over more than two decades of expertise in growth media markets, Alfredo Richard has managed communications teams in the U.S., Latin America and Spain.  FELICIDADES de HispanicAd

Media Agency Pitches Don’t Talk About Creative Data, Here’s Why They Should

If there's one universal truth for agencies, it's that no client agreement is guaranteed to last forever. Sooner or later, they will face a request for proposal (RFP) that initiates the familiar dance of re-courting client favor. But as advertising trading methods and targeting approaches evolve, sticking to "how we've done things before" won't be enough.

TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO

EDO has released a report revealing that ads airing in the Spanish-language media environment have outperformed ads on English-language TV by 31% in the past year — a 24% increase over the previous period.

A CMO tip: streamline the to-do list to get more done

There is an epidemic of wishful thinking in industry today: objectives that are too lofty, priority lists that are overwhelming and bottomless project lists are the norm. Wall Street has lofty expectations and company leadership often demands more than their organizations have the capacity to deliver. And they certainly often demand more than their organizations have the capacity to deliver well.

Microsoft selects BODEN Agency as PR AOR for Hispanics

BODEN Agency has been appointed by Microsoft as the Public Relations Agency of Record partnering with the company's Multicultural Communications team. BODEN will support Microsoft's Multicultural Communications team in the areas of earned media relations, creator engagement and digital content development.

Kamala Harris Leads Among Latino Voters, but Republicans Gain Favorability as Election Day Nears

Entravision, AltaMed, and BSP Research have revealed key findings from Week 4 of the 2024 National Latino Voter Tracking Poll, offering critical insights into the preferences and attitudes of Latino voters as Election Day nears.

2024 Hispanic Content Report – Available for download for FREE

HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.

Put Your Money Where Your Campaign Is: Hispanic Voters Are the Key To the 2024 Election

With nearly a month remaining until November 5th, you surely must know by now that Latino voters are truly up for grabs in this year’s election. News story after news story continues to show how both Democrats and Republicans need to win over Latino voters to have any chance at winning. Our voters make up a large portion of the electorate in critical swing states like Arizona and Nevada and could be the margin of victory in states like Georgia and North Carolina IF campaigns deign to connect with them. And yet, neither party has made a concerted and heartfelt effort to do so.  By: Kathy Whitlock, VP of Strategy and Insights at TelevisaUnivision

Unlocking the Potential of Radio in MMM

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend).

Women’s Sports Could Be a Net Win for Marketers

Trinity Rodman, No. 8, and Sophia Smith, No. 11, of the United States women's national soccer team, look on during the first half of a game against Columbia at Snapdragon Stadium on October 29, 2023, in San Diego, Calif. Women’s soccer is one of a bevy of women’s sports that are attracting a growing number of passionate fans, with a wide array of brand advertisers following suit.

TelevisaUnivision Consumer Strategy & Insights Delivers Critical Research About Spanish-Speaking Voters in Key Battleground States

TelevisaUnivision Consumer Strategy & Insights, in collaboration with Opiniones Latinas, recently conducted a unique survey of Hispanic likely voters in the key seven battleground states that will decide the Presidential Election (Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, Wisconsin). Thirty percent (30%) of voters conducted the interview in Spanish. Among the sample, 42% speak Spanish at home. The majority, 62%, reside in immigrant households with themselves, their parents or grandparents, or someone in the household being an immigrant.

Fortune or fiction? The real value of a digital and AI transformation in CPG

A new McKinsey analysis quantifies the impact that digital and AI can have on consumer goods businesses and where consumer-packaged-goods executives should focus their efforts.

AI Report 2024 [REPORT]

ThinkNow is increasing its reach into Latin America. The market research company has expanded its Spanish language panel offerings to Argentina and Colombia, further solidifying its dominant position in LatAm markets.

How to Launch (Or Re-Launch) a Brand

A brand's (re)launch is a down payment on future growth. It's the fuel that keeps a business thriving, engaging customers and building relevance. That's why companies often incubate launch efforts – whether for new products, services or corporate rebranding – for years, investing heavily in their debut.

Engaging Hispanic Consumers: Cultural Depth and Strategic Connection

Hispanic consumers are a vital demographic in the U.S., blending traditional values with modern influences. To truly connect with this dynamic group, brands need to go beyond surface-level engagement and tap into the depth of their cultural and personal identities.  By Sylvia Vidal - Senior VP of Insights