Top News
Looking for 2025 Power Players: HMC Strategic Excellence Awards Powered by Collage are OPEN
WE ARE LOOKING FOR CAMPAIGNS THAT MOVE THE NEEDLE The 2025 Hispanic Marketing Council Strategic Excellence Awards Powered by Collage Group have opened their call for entries to recognize agencies driving innovation, cultural relevance, and impact… in other words, campaigns that connect with today’s dynamic consumers.
Emerging Networks Media Launches Emerging Networks Solutions to Expand Multicultural Marketing
Emerging Networks Media, the nation’s largest multicultural television platform, is proud to announce the launch of its new venture, Emerging Networks Solutions. This strategic offshoot responds directly to the growing demand from national advertisers seeking a streamlined, effective approach to entering the multicultural marketing space.
Men, Women and Social Connections [REPORT]
As public debate and discussion over the status of men in America continues, some have raised concerns about men’s struggles with loneliness. A new Pew Research Center survey finds that, compared with women, men don’t report that they feel lonely more often or have fewer close friends. However, men do seem to turn to their networks less often for social connection and emotional support.
Habit: the established brand’s undervalued advantage
Whether it is the result of preference, routine, or dependency, habit has a powerful influence on purchasing behavior, but one that I suspect many marketers undervalue. By Nigel Hollis
Why brands are falling short with their media strategies [REPORT]
Leading brands are using an ineffective combination of media channels for their campaigns, a major new study has found, with many optimizing for reach instead of for brand metrics that will yield more impact.
Evolve, don’t dissolve DE&I: A Case for Multicultural growth
In recent years, multicultural cohorts have emerged as undeniable powerhouses, reshaping the U.S. political, cultural and economic landscape. For companies operating in today’s polarized sociopolitical climate, the stakes couldn’t be higher. Corporate America finds itself at a crossroads on diversity, equity and inclusion initiatives that influence their ability to authentically engage with diverse consumer cohorts driving the next wave of business growth.
Featured News
- Looking for 2025 Power Players: HMC Strategic Excellence Awards Powered by Collage are OPEN
- Emerging Networks Media Launches Emerging Networks Solutions to Expand Multicultural Marketing
- Men, Women and Social Connections [REPORT]
- Habit: the established brand’s undervalued advantage
- Why brands are falling short with their media strategies [REPORT]
- Evolve, don’t dissolve DE&I: A Case for Multicultural growth
- Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads And Sales
- Washington Nationals, Costa Media extend Spanish-language radio partnership through 2027 season
- Economic Inequality Seen as Major Challenge Around the World [REPORT]
- Creative Optimization Is All About Orchestration and Relevance
- The Americanisation of Media
- Emmis Launches Bilingual La Exitosa 98.7 in New York
- Tops of 2024: Sports
- 2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
- 2024 Hispanic Content Report – Available for download for FREE
- 2024 Hispanic TV Programming Report – DOWNLOAD for FREE
Latest News
25TH EDITION OF HMC HISPANIC MARKET GUIDE: A comprehensive Playbook to help Marketers STOP Latino Coating & Reach Hispanic Market with Authenticity [DOWNLOAD GUIDE For Free]
On the heels of launching its #STOPLATINOCOATING campaign, the Hispanic Marketing Council (HMC) has released its highly anticipated 2024 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with U.S. Latinos, currently positioned as the fifth largest global economy. This year marks the 25th edition of the market guide, which has served as a valuable resource for the industry and a vehicle for helping brands tap into the Hispanic opportunity.
2024 Hispanic Market Overview Report- DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic Market Overview – titled “Authentic - Keeping it Real” To download click on image or CLICK HERE
Latinos to Watch in the NFL Playoffs!
The NFL playoffs kick off this Saturday and Latino players across the league are gearing up to leave their mark on football’s biggest stage. There are 15 Latino players heading into this season’s playoffs, as nine of the 14 playoff teams have a Latino player entering the postseason and the Commanders leading all teams with four Latinos. At the same time, this year’s playoff teams feature Latino assistant coaches like Minnesota’s Brian Flores and Pittsburgh’s Mike Sullivan, as well as a Latino general manager in Steelers’ GM Omar Khan. Representing diverse backgrounds and positions, these athletes, coaches and staff showcase the growing influence of Latinos in professional football.
Latin GRAMMY Cultural Foundation announces Scholarships at Berklee College of Music
The Latin GRAMMY Cultural Foundation announced the first Emerging Artist Scholarship, in partnership with Berklee College of Music, toward a bachelor’s degree at the college for the 2025 fall semester. Through a series of scholarships, the institution furthers its commitment to advance the Foundation’s mission to provide educational opportunities that advance Latin music and its heritage, pledging $825,000 over the next three years for future music creators.
Majority of News and Sports Audio is Consumed via AM/FM Radio
Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio.
José Adan Treviño passes …..
José Adan Treviño a legend in broadcasting to Hispanics in Texas has passed.
Marketing Course for 2025 [REPORT]
Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, unveiled its inaugural annual marketing industry forecast - "25 Trends on the Horizon in '25." The 2025 report maps out the trends that leaders from across Horizon's portfolio predict will reshape how brands connect with consumers in a rapidly evolving media landscape.
Demystifying AI in Media Planning and Buying
The use of artificial intelligence and machine learning in advertising is a hot topic right now and it was the focus of Ebiquity’s most recent Procurement Forum. Harvey Sarjant, our Director of Data & Tech, reports back on the event, billed as ‘Demystifying AI in media planning and buying’.
Telemundo presents all Chivas Home Matches for LIGA MX’S CLAUSURA 2025 TOURNAMENT
Telemundo, the exclusive U.S. home of Chivas de Guadalajara, is set to deliver comprehensive coverage of all Chivas home matches during the Liga MX Clausura 2025 tournament. Matches will air across Telemundo, Universo, and Peacock, accompanied by the network’s signature 1-hour pregame and 30-minute postgame show, Fútbol Estelar Chivas Extra.
5 Marketing Takeaways from Bad Bunny’s Latest Record, DeBÍ TiRAR MáS FOToS
Bad Bunny has once again proven why he’s not just a music icon but a marketing mastermind. With his latest album DeBÍ TiRAR MáS FOToS, he’s taken his cultural authenticity, creativity, and strategy to new heights, offering powerful lessons for marketers. From unpredictable surprise drops to building hype with strategic collaborations, every move Benito makes is a carefully crafted marketing play. Here’s how you can take inspiration from his approach to transform your brand’s strategy. By Jossi de la Torre, BODEN Agency
The Latin Grammy Cultural Foundation announces the 2025 Warner music Latin Scholarship
The Latin GRAMMY Cultural Foundation announced that Warner Music Latina will sponsor its Prodigy Scholarship toward a bachelor’s degree at Berklee College of Music. The scholarship will cover tuition and room and board for the 2025 fall semester, as well as wrap around services provided by the Foundation. Warner Music Latina—a powerhouse in Latin music with a legacy of discovering and developing groundbreaking artists across genres— brings its industry-leading expertise and deep commitment to nurturing emerging talent to this partnership. It is the first time in the scholarship’s decade long history that it will be sponsored by a record label.
Tony Soprano, narcxploitation & representation.
By Gonzalo López Martí - Creative Director
- Italians carved a name for themselves in Hollywood with mobster movies.
- Which they used as showcase of their talent and springboard to move on to other genres with room to play against type.
- Scorsese, Coppola, Pacino, de Niro, etc.
- Irish stars used the same playbook in the 50s: James Cagney, Spencer Tracy.
- Can you imagine James Gandolfini rejecting the Tony Soprano part because “it stereotypes Italians”?
- LOL
SeeHer’s Best Practices for Representing Women in Health and Wellness Marketing [REPORT]
According to SeeHer's recent report, "Driving Impact: A Best Practice Guide for Representing Women in Health and Wellness Marketing," women hold a sizeable amount of economic power in the U.S., with 85 percent of purchase decisions being made by women. Yet only 16 percent of women say the media portrays them accurately "all the time."
SBS’s Raúl Alarcón is Radio Ink’s Executive of the Year
When Raúl Alarcón announced his return as President of Spanish Broadcasting System in February 2024, it signaled a new focus for the company he co-founded with his father in 1983. Now back at the helm, Alarcón – who has held a spot on Radio Ink’s 40 Most Powerful People in Radio list for a record-breaking 27 years – is optimistic about the future of SBS and Hispanic radio as a whole.
Canela Media Appoints Philippe Guelton as Global President
Canela Media announced the appointment of Philippe Guelton to the role of Global President to lead the company’s growth globally in the U.S. and Latin America. He will report to the Canela Media’s Co-Founder and CEO Isabel Rafferty Zavala.
The Top 5 Marketing Trends Shaping 2025: Content Proliferation, Retail Media Networks, AI Advancements, and the Rise of Women’s Sports
It seemed only fitting to get in on the trend writing and share my thoughts on some of the biggest trends I see the industry facing as we turn the chapter from 2024 to 2025. By Vinny Rinaldi - Vice President, Media & Marketing Technology
Let’s Talk About Marketing Talk
There's a growing risk for brands that use too much jargon in their communications
Latinos: The Consumers of the Future—A Call to Action for Brands
We are living in turbulent times—shifting trends, political pressures, and stalled corporate initiatives have left our community feeling vulnerable and out of control. But there is one thing we can take control of, and that is our narrative. Like a plane in a storm, we must rise above the turbulence. Changing how Latinos are perceived—by others and by ourselves—is the fast track to helping us soar above the clouds and reach our full potential. By Claudia Romo Edelman - Founder, Hispanic Star
The economic state of Latinos in America: Building up small businesses
Despite a range of challenges, Latino-owned small businesses are growing rapidly. Investing in their potential can support future generations of Latino entrepreneurs and boost the US economy.
Net International Migration Drives Highest U.S. Population Growth in Decades
The U.S. population grew by nearly 1.0% between 2023 and 2024, according to the new Vintage 2024 population estimates released today by the U.S. Census Bureau.
