Top News
Pet Holiday Spending, New Year’s Reset, & Why Pet Brands Need Deeper Consumer Insight
Holiday spending has become one of the clearest behavioral signals of pet humanization in the U.S. – proof that pets are treated as full family members and intentionally included in household rituals and budgets. Recent consumer data shows that this humanized relationship increasingly shapes when and why pet parents spend, particularly during the holidays and into the New Year. The U.S. pet industry now exceeds $150 billion in annual spending, underscoring the scale of opportunity tied to these seasonal behaviors.
Music Makes Your Ads Unforgettable: Why Sound Matters More Than Ever
In a world overflowing with visual content, one element consistently rises above the rest when it comes to memorability: music. Whether it’s shifting moods, triggering nostalgia, or anchoring your message into moments people truly care about, music gets under the skin of your audience faster than visuals ever could — making your ads more memorable and your brand more resonant.
PR In 2026: Media Relations, Brand Positioning, Digital PR, Earned Media, Reputation Management
New PR in 2026 isn't just about press releases.
Telemundo Tips Off Spanish-Language Coverage of NBA’s “Sunday Night Basketball”
Telemundo kicks off Spanish-language coverage of the NBA for the 2025-26 season, marking the league’s return to Telemundo for the first time in more than 20 years. Throughout the season, Telemundo Deportes will deliver premium NBA coverage across Telemundo and Peacock, featuring primetime matchups and tentpole events that celebrate the league’s biggest stars and moments, reinforcing the network’s commitment to live sports en español.
The Black influence – How Black culture & identity drive the market. [REPORT]
Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond.
MediaCo’s EstrellaTV launches new Orlando Television Station
MediaCo Holding Inc. announced that EstrellaTV will launch television station WDYB-CD in Orlando, Florida, significantly strengthening the network’s footprint in one of the nation’s fastest-growing and most dynamic Hispanic markets. The station will officially launch as EstrellaTV on March 24, 2026.
Sigma and MediaCo launch Audio Network targeting Multicultural Population Nationwide
MediaCo Holding Inc. announced the launch of Sigma Audio Networks LLC, a multicultural audio network with a mission: to fundamentally modernize how advertisers reach America’s growing multicultural audiences.
More Than a Championship: A Hispanic (Cuban) American Story at the Heart of America
Monday night’s college football championship — though not a win for the University of Miami — was still a moment of jubilation. Led by Heisman Trophy winner Fernando Mendoza, the game affirmed something larger than a final score: pride, belonging, and possibility for my hometown of Miami, Florida, and for many Hispanic Americans watching across the country. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc.
CÍRCULO CREATIVO USA announces New Leadership
Círculo Creativo USA announced that Verónica Elizondo has been elected as president and Javier Osorio as vice president for the 2026-2027 term, marking the beginning of a new era of growth and expansion for the organization.
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