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For Diabetes Awareness Month, Avocados From Mexico partners with the American Diabetes Association and Bomba Estéreo, turning the sweetest Latin song into a sugar-free anthem.
In recognition of Diabetes Awareness Month and World Diabetes Day, Avocados From Mexico and cross-cultural agency BeautifulBeast are raising awareness for diabetes, one of the top health challenges affecting U.S. Hispanics.
65% of CMOs Say Advances in AI Will Dramatically Change Their Role in the Next Two Years
Success in this new era requires CMOs to set clear strategic direction, adapt to AI-driven customer journeys, and focus on creating authentic, differentiated value. The CMO role is evolving from influencer to designer of business impact.
Creator Economy Ad Spend to Reach $37 Billion in 2025, Growing 4x Faster than Total Media Industry,
The Interactive Advertising Bureau (IAB) released its 2025 Creator Economy Ad Spend & Strategy Report, revealing a surge in U.S. creator economy investment that is reshaping modern media strategies.
Americans’ Social Media Use 2025. [REPORT]
Even as debates continue about the role of social media in our country, including on censorship and its impact on youth, Americans use a range of online platforms, and many do so daily.
Why strategy matters more than tools for measurement in marketing
The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are investing in these capabilities with the goal of improving transparency, comparability and consistency in how performance is assessed.
Great clients get great work.
If you want great work from your agency, be a great client! By Steve Boehler - Founder, Mercer Island Group: Marketing Management Consulting
MediaCo appoints Albert Rodriguez to its Board of Directors
MediaCo Holding Inc.announced the appointment of Albert Rodriguez to its Board of Directors. Mr. Rodriguez was previously appointed to President and Chief Executive Officer of MediaCo in early 2025.
When the River Roars: DDB’s Sunset and the Creative Revolution That Will Never Die The End of an Era, Not a Spirit
The rumors swirling about DDB’s potential sunset feel like a seismic jolt to the soul of advertising—a heartbreak, a reckoning, and a test of our industry’s collective memory. “Cuando el río suena, agua lleva”: when rumors carry this much weight and momentum, it’s time to brace for the truth and respond with the passion DDB always inspired. By Luis Miguel Messianu
How Public Relations Helps Your Paid Ads
Paid advertising can quickly put your brand in front of the right audience, but it takes more than visibility to see long-term results — that’s where public relations comes in. Discover how PR builds credibility and drives stronger paid ad performance for better ROI. By Lukas Partners Team
Most AM/FM Radio Listening Remains on Radio Receivers
The dramatic rise of digital audio platforms and technologies over the last decade has been chronicled by Edison Research’s Share of Ear® study. Listening to streamed audio content on phones, computers, smart speakers, and smart televisions now dominates the audio sphere. While AM/FM radio is available on all these digital devices, the radio receiver remains the dominant device the U.S. 13+ population uses to listen to AM/FM radio during an average day.
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