Top News
LEADERS FROM BEAUTIFULBEAST, DIESTE AND THINKNOW JOIN THE HISPANIC MARKETING COUNCIL BOARD OF DIRECTORS
The Hispanic Marketing Council (HMC) announced that Roy Kokoyachuk, co-founder and principal of ThinkNow, Franco Caballero, managing director at Dieste, and comeback member and past HMC Chair Aldo Quevedo, CEO of BeautifulBeast, have joined its board of directors. These new board members will work closely with HMC Chair Jose Villa, president of Sensis, the organization’s governing bodies, executive committee, and executive director to further HMC’s mission of elevating the role Latinos play in fueling the U.S. economy and helping brands authentically and effectively tap into this powerful growth market.
¡Ya Basta, Nuestra Batalla Comienza Hoy! – – – Enough is Enough, Our Battle Begins Today!
I’ve spent decades in this industry, long enough to see a pattern that’s impossible to ignore: Latinos have repeatedly been left behind. We’ve been overlooked in boardrooms, bypassed for promotions, and shut out of the C-suite. Today, the headlines tell an even more troubling story—mass layoffs and decisions that disproportionately impact proven Hispanic leaders. Multicultural departments have been gutted, leaving little expertise or commitment to driving growth through the Hispanic market. By Gene Bryan - CEO of HispanicAd
Global economic outlook 2026
As anticipated in our last global economic outlook, elections around the world have driven notable policy changes that altered the trajectories of inflation, borrowing costs, currency values, and trade and capital flows in 2025. One significant development was that the United States raised significant barriers to trade, disrupting supply chains and creating financial market volatility. Since then, it has struck trade deals with numerous countries, reinstating some predictability in those trading relationships, albeit at higher costs. Restrictive US trade policy has also pushed other countries closer together, with numerous trade deals being inked among non-US countries.
Univision News rebrands as N+ Univision
N+ Univision continues to strengthen its role as the most reliable and relevant news source for Hispanic audiences nationwide. The rebrand marks a new chapter focused on delivering high-quality journalism, backed by unmatched coverage and the strongest Spanish-language newsroom in the industry.
Telemundo names Adrian Santucho SVP of Unscripted Content
Telemundo announced the appointment of Adrian Santucho as Senior Vice President of Unscripted Content. Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios at NBCUniversal Telemundo Enterprises.
2026 ………….
As we look to 2026, our industry stands at a creative crossroads—where technology, culture, and purpose converge. If I’ve learned anything leading ideas that cross borders and hearts, it’s that the most powerful creativity, now as always, begins with humanity. By Luis Miguel Messianu - Founder-President-Chief Creative Officer @ Messianu/Edelman/Lerma
Creators, Consumers, and Trust: Driving the Future of Media in 2026
2025 didn’t just change media—it rewrote the rules of engagement. Fueled by shifting audience habits, AI innovation, and relentless competition, media consumption accelerated at a pace that challenged every assumption. Creators continued to redefine how audiences discover and engage with content. Meanwhile, piracy grew more sophisticated, and AI reshaped how content is protected. At CTAM, we spent the year tracking these shifts, helping members respond strategically, and identifying what will matter most as we begin 2026. Here are the lessons that stood out. By Vicki Lins - Leader of Innovation + Impact :: President & CEO, CTAM
PR isn’t broken. It’s just not the only answer anymore. [REPORT]
Let’s be honest—press releases, media lists, and impressions used to be enough. By Karla Jo Helms - Chief Evangelist & Anti-PR Strategist
2026 Is The Year for Strategic PR Agency Search: A Guide for CMOs and Communications Leaders
The right PR partner can be the difference between cutting through the noise and getting lost in it. According to communications industry analysts, 2026 presents an unprecedented opportunity for organizations conducting agency searches, driven by market restructuring and technological transformation. By Robert Udowitz - Agency Search Firm - Agency M&A - Independent Consultant
Things that reshaped corporate communications in 2025 (and that will continue in 2026):
Things that reshaped corporate communications in 2025 (and that will continue in 2026). By Joshua Altman
- Previous
- Next
