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REMEZCLA AND CASANOVA//McCANN LEAD 2026 HMC STRATEGIC EXCELLENCE AWARDS WINNERS
The Hispanic Marketing Council (HMC) announced the winners of the 2026 HMC Strategic Excellence Awards Powered by Collage Group at its Annual Summit in New York City. Remezcla Agency was awarded Grand Prix for Major League Baseball’s “Baseball Origin Stories” campaign, while Casanova//McCANN earned Best in Show for Nestlé Coffee mate’s “The Last of the Non-Cafecito Lovers.”
A Pearl at 30: The HMC Annual Summit Delivers a Powerful Message
There is something that happens when an organization reaches 30 years. The early urgency that once had to fight for a seat at the table gives way to something steadier, more refined: the quiet confidence of a movement that knows its worth. That was the energy at the 2026 Hispanic Marketing Council Annual Summit, held April 22-23 at Convene Midtown West in New York City. Like a pearl formed layer by layer over time, the HMC has grown stronger, more resilient, and more valuable with each passing year, and 2026’s gathering was proof of that.
The 2025 Official LDC U.S. Latino GDP Report™ – Part Two
The U.S. Latino GDP Report 2025 Part Two expands the nation’s most cited Latino economic analysis with state-level GDP data, 2030 forecasts, Mexican American GDP, and immigrant GDP—plus macro scenarios that quantify the costs of changes in workforce. Produced by the Latino Donor Collaborative (LDC) with research by W. P. Carey School of Business at Arizona State University and sponsored by Wells Fargo, Part Two shows where growth accelerates, how consumption patterns reshape markets, and why Latino workers remain essential to U.S. competitiveness.
Jeffery Liberman joins MLC Media as Senior Advisor for Broadcast Operations
MLC Media announced the appointment of Jeffery Liberman as Senior Advisor, effective May 1, 2026. In this role, Liberman will support broadcast operations and help strengthen best practices across the company’s growing media portfolio. He will report to MLC Principal, Carlos Moncada, and work with leadership across all MLC sister companies including Nueva Network.
Honda Drivers Listen Most To AM/FM Radio
To build an auto dealer brand, one must target current brand owners and those who drive the competition. Among mass market auto brands, JD Power reports Honda has the second highest loyalty rate of 55%. Among mass market SUV brands, Honda ranks highest for the second consecutive year with a 62% loyalty rate, according to JD Power.
Whose Perspective Shapes Your Intuition?
Marketers trust their instincts. In many cases, we have to. Teams are making fast decisions with incomplete information, competing opinions, tight timelines, and signals coming from every direction. By Danielle Spikener - Marketing Leader @ KraftHeinz
How Out of Home Media Is Redefining the Relationship Between Brands and Urban Life
There is a concept I have been reflecting on for many years—one that rarely appears in media planning decks, yet captures the true essence of what great Out of Home communication can achieve: reciprocal love between a brand and a city. By Marco Orlandi
The 2026 AI Index [Report]
As AI continues to advance rapidly, the question becomes whether the systems built around it can keep up. Governance frameworks, evaluation methods, education systems, and the data infrastructure needed to track AI’s impact are struggling to match the pace of the technology itself.
Consumers Struggle with Fragmentation Fatigue
The average US internet household has 5.3 streaming subscriptions. Consumers face growing complexity in finding where to watch specific content across services. The question is no longer whether content is available, but whereit lives. By Elizabeth Parks
AI Among Hispanics: What the Data Shows, and What It Doesn’t Yet Understand
AI adoption has moved quickly across the U.S., and Hispanics are part of that momentum. But looking at adoption alone misses the more important question: how well are these tools actually understanding the people using them? By Maria Lucia Parra
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