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Sigma and MediaCo launch Audio Network targeting Multicultural Population Nationwide

MediaCo Holding Inc. announced the launch of Sigma Audio Networks LLC, a multicultural audio network with a mission: to fundamentally modernize how advertisers reach America’s growing multicultural audiences.
More Than a Championship: A Hispanic (Cuban) American Story at the Heart of America

Monday night’s college football championship — though not a win for the University of Miami — was still a moment of jubilation. Led by Heisman Trophy winner Fernando Mendoza, the game affirmed something larger than a final score: pride, belonging, and possibility for my hometown of Miami, Florida, and for many Hispanic Americans watching across the country. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc. By Gabriela Alcantara-Diaz – Founder, President / SEMILLA Multicultural, Inc.
CÍRCULO CREATIVO USA announces New Leadership

Círculo Creativo USA announced that Verónica Elizondo has been elected as president and Javier Osorio as vice president for the 2026-2027 term, marking the beginning of a new era of growth and expansion for the organization.
GOYA FOODS celebrates 90 Years ……

Goya Foods, the largest Hispanic-owned food company in the United States, proudly celebrates its 90th anniversary this year, honoring a remarkable legacy of culinary success, entrepreneurship, culture, and community that began in 1936 and continues to thrive today.
PRIMO TV Powers Up2 026 with 500+ hours of New Shows

Primo TV is kicking off 2026 with a bold refresh — unveiling a new on-air look, an updated programming grid, and hundreds of hours of brand-new programming across animation, live action, anime and STEM-based series, designed to entertain, educate, and inspire.
MLK’s Dream Is Our Brief, Not a Seasonal Theme. Making His Dream Our Creative Mandate.

Martin Luther King Jr. never asked America to be polite. He asked America to be brave. As a kid growing up in Mexico, the United States was, to me, an idea before it was a country: a messy, noisy, colorful experiment that somehow kept promising more than it delivered and yet never stopped reaching for better. King’s words traveled further than any border patrol; they reached living rooms, classrooms, and later, conference rooms – including the ones where I’ve spent most of my professional life trying to convince brands that culture is not a risk, it’s a gift. By Luis Miguel Messianu
LOCAL TV AND RADIO: Helping Drive The US Economy. [REPORT]

The commercial local broadcast industry, terrestrial television and radio stations, is critically important to the United States economy as a whole and to local economies in particular. Local television and radio's key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked and in many ways taken for granted. This analysis quantifies some of the core ways commercial local television and radio stations enhance economic productivity, efficiency and growth. Only local commercial broadcast television and radio are included in this analysis.
The New Battleground for Agency Growth: Winning the AI-Informed Prospect Experience

A key factor in agency selection is shifting fast, and it’s changing new business outcomes. By Mark Duval - Founder | Agency Growth & New Business Consultant
Starting my 25th Year at HHF

As I start not only 2026 but my 25th year with the Hispanic Heritage Foundation, I am reinvigorated by the opportunities that lie ahead in this privileged position to serve our community, serve our country, and serve everyone with whom I get to do the work. By Antonio Tijerino
Los Angeles Is the Future of the U.S. Consumer. [REPORT]

Los Angeles is about to shape the future of the American consumer. With the World Cup in 2026, the Super Bowl in 2027, and the Olympics in 2028, the city will be the cultural and economic epicenter of the decade.
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