Top News
TELEMUNDO’S 2025-26 UPFRONT
NBCUniversal Telemundo Enterprises introduced its Upfronts programming slate for the 2025-26 season, showcasing its vision for shaping the future of Spanish-language media with multiplatform content created by Latinos, for Latinos.
Canela Media Doubles Down on Innovation with Game-Changing Audience Engagement and Data Solutions as the Company Scales in 2025
Canela Media, a leading technology and innovation multicultural media company, today announced a bold slate of audience engagement and data innovation at its annual Upfront Lunch in New York City. With its ecosystem now reaching 60 million monthly active users, the company is solidifying its position as a premier partner for advertisers seeking scaled, authentic connections with U.S. Hispanic audiences.
From Distrust to Influence: How Advertisers Can Rebuild Consumer Confidence
Advertising has a trust problem. Consumers are skeptical, and for good reasons. Misinformation floods their feeds; ad saturation makes them tune out and opaque algorithms dictate what they see. Brands aren't just caught in the crossfire – they're often funding the very problem they need to solve.
How AI will capture UXUI and, ultimately, you and I.
By Gonzalo López Martí - Creative Director www.LopezMartiMiami.com/ My prophecy is that AI will not engage us with epic content and/or spectacular special effects. Bombastic CGI, car chases, explosions, death-defying acrobatics have become too easy. AI will make all this undistinguishable from live action. It will render super productions obsolete and, consequentially, boring, trite.
Nueva Network Launches Premier Sports Radio Show “Jugada Maestra”
Nueva Network, the leading independent Spanish-language audio network, proudly announces the launch of its premier sports radio show, "Jugada Maestra" (Master Move), hosted by the acclaimed sports journalist Heriberto Murrieta, alongside respected commentators Héctor Huerta and Paco Arredondo. The show debuts this month, promising deep analysis, vibrant debate, and the unique perspective of its expert hosts.
Celebrating agency leaders: When Advertising and Theater connect for the Culture.
We all agree we are in the business of storytelling. Well, here’s a story that has a lot to do with our culture and that rich language many of our consumers speak —Spanish, the language of Cervantes, with all its many different accents. “Repertorio Español,” a cradle of great storytelling in Spanish, is celebrating two movers and shakers from our industry: Daisy Expósito-Ulla and Jorge Ulla, the founders of d expósito & Partners (dex). Considered the premier institution historically emblematic of great theater from Spain, Latin America as well as emerging Latinx playwrights, “Repertorio” has made a good choice of honorees on their 57th Anniversary. Yet the two honorees don’t want the celebration to be about them but rather about 20,000 young Latin students that each of us can help access “teatro en español” by helping with a donation to NYC’s “Repertorio Español”
Beyond Demographics: How Psychographics and Motivational Data Are Transforming Advertising – The evolution of audience understanding
Demographic data has long been the cornerstone of audience targeting. Age, gender, income, education, marital status and so on — these familiar attributes have shaped everything from media buys to creative briefs. But in today's marketing landscape, where personalization reigns and attention is scarce, knowing who your audience is simply isn't enough. To cut through the noise and truly connect, brands must understand why people act the way they do.
Is Branding the Missing Link for SMB Marketers?
Marcelo Kertész, CMO at MANSCAPED, says SMB marketers need to create content for venues in which their customers want to engage, not just convert. "Diversify your acquisition mix [and] don't rely solely on Meta and Google," he says. "Test into partnerships, affiliates, influencers, and even retail or experiential pop-ups if it makes sense for your brand."
2025 Hispanic Market Overview Report – DOWNLOAD for FREE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”
The Purpose Era Isn’t Dead
In his recent article in The Guardian, Eugene Healey argued that purpose has too often been reduced to performance — values packaged into communications strategies, then abandoned when conditions shift; this has caused consumer skepticism.
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