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Esperanza Teasdale joins The Proper Group

The Proper Group named Esperanza Teasdale as an Executive & Fractional Chief Marketing Officer.

Designing Ads Catered to Hispanic Audiences Effectively

Reaching diverse audiences requires more than just translation. It demands a deep understanding of cultural nuances, values, and preferences. When it comes to Hispanic audiences, effective advertising hinges on tailoring messages that resonate authentically. I have found that brands and organizations can significantly enhance their impact by designing ads that speak directly to the Hispanic community’s unique experiences and aspirations.

We Didn’t Lose 2025. We Proved Marketing Is Still Broken.

There’s no shortage of end-of-year marketing perspectives right now. Predictions. Trend lists. AI optimism delivered with certainty. Everyone racing to be early about 2026. Most of it isn’t wrong. Almost all of it is beside the point.   By Vinny Rinaldi - Vice President, Consumer Connections

The best wishes to all of you in the Holidays and the New Year!

The best wishes to all of you in the Holidays and the New Year!

2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry.  

2025 Hispanic Content Report – Available for download for FREE

HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer.

2025 Hispanic TV Programming Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. Enjoy

The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]

The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity.

2025 Hispanic Market Overview Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer”

The War on Christmas?

I never thought I'd miss Americans arguing over how to be nice to each other during the holidays.  By Ozzie Godinez - CEO at PACO Collective

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