Top News

d expósito & Partners Wins HPRA National ¡BRAVO! Award for Nielsen: Advancing Inclusivity and Representation in Media

d expósito & Partners and its public relations practice, Resonant, proudly announce their recognition at the 2024 HPRA National ¡BRAVO! Awards, winning in the B2B category for exceptional work with Nielsen in promoting inclusivity and representation in media. The agency’s strategic efforts amplified Nielsen’s inclusive representation reports, known as their Diverse Intelligence Series (DIS), which emphasize the critical importance of media diversity and actionable strategies for brands to better connect with diverse audiences.

Entre Mujeres LIVE! Wins its First Marketing & Communications Recognition at the 2024 Bravo Awards

Entre Mujeres LIVE! The Wellness Edition won the 2024 Healthcare & Nutrition Campaign of the Year honor during the Bravo Awards presented by the Hispanic Public Relations Association on November 21st in Miami.

Michelle Cobas joins MEL as Managing Director, Chief Growth Officer

MEL, a culture-forward creative collective, announced that Michelle Cobas has joined in the role of Managing Director, Chief Growth Officer.

Live Broadcast of Miss Universo on Telemundo Breaks Delivery Record

Telemundo ’s live coast-to-coast broadcast of the 73rd Miss Universe pageant set a new record for the network last Saturday, delivering 243 million engagements across television, digital, Peacock and social platforms and breaking its own record as Telemundo’s most engaging entertainment event ever, nearly doubling (+96%) the total engagement delivered by the 72nd edition in 2023.

The Challenges and Opportunities of Inclusive Marketing in a Polarized Context

How inclusive brands can mitigate risk and thrive by embracing their role, representation, and resonance

2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.

Marketing is dead. Advertising is deader. Long live growth hacking? Part 2

By Gonzalo López Martí - Creative Director

• As we discussed last week, many growth hacking schemes are based on some sort of referral incentive: reward existing users for reeling in friends and family.

Canela.TV celebrates the Holidays with ‘Fiestas En Familia’ and the Best of 2024

Canela Media celebrates the holidays with, ‘Fiestas En Familia.’ This celebration, available on the free streaming platform Canela.TV beginning in December, features a diverse selection of holiday movies, series, and specials for viewers of all ages. The offerings also include ‘El Espíritu de la Navidad,’ a selection of uplifting stories and faith-based content and Canela.TV’s ‘Best of the Year’, highlighting the platform’s most popular content across all categories in 2024.

2024 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE

HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. This year our honorees are: National Football League, NBC Universal Telemundo Enterprises, Johnson & Johnson, Kaiser Permanente, General Motors and The Walt Disney Company.

 Workplace Friendships Play a Critical Role in Employee Mental Health, Job Satisfaction

Fostering workplace friendship is critical to employees’ mental well-being and job satisfaction in today’s digitally driven work environment, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm.