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MLK’s Dream Is Our Brief, Not a Seasonal Theme. Making His Dream Our Creative Mandate.

  Martin Luther King Jr. never asked America to be polite. He asked America to be brave.  As a kid growing up in Mexico, the United States was, to me, an idea before it was a country: a messy, noisy, colorful experiment that somehow kept promising more than it delivered and yet never stopped reaching for better. King’s words traveled further than any border patrol; they reached living rooms, classrooms, and later, conference rooms – including the ones where I’ve spent most of my professional life trying to convince brands that culture is not a risk, it’s a gift.  By Luis Miguel Messianu

LOCAL TV AND RADIO: Helping Drive The US Economy. [REPORT]

The commercial local broadcast industry, terrestrial television and radio stations, is critically important to the United States economy as a whole and to local economies in particular. Local television and radio's key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked and in many ways taken for granted. This analysis quantifies some of the core ways commercial local television and radio stations enhance economic productivity, efficiency and growth. Only local commercial broadcast television and radio are included in this analysis.

The New Battleground for Agency Growth: Winning the AI-Informed Prospect Experience

A key factor in agency selection is shifting fast, and it’s changing new business outcomes.  By Mark Duval - Founder | Agency Growth & New Business Consultant  

Starting my 25th Year at HHF

As I start not only 2026 but my 25th year with the Hispanic Heritage Foundation, I am reinvigorated by the opportunities that lie ahead in this privileged position to serve our community, serve our country, and serve everyone with whom I get to do the work. By Antonio Tijerino

Los Angeles Is the Future of the U.S. Consumer. [REPORT]

Los Angeles is about to shape the future of the American consumer. With the World Cup in 2026, the Super Bowl in 2027, and the Olympics in 2028, the city will be the cultural and economic epicenter of the decade.

The Future of Wine is Multicultural

The wine industry is facing a reset. Declining volumes, shifting demographics, and competitive pressures are reshaping the market. But moments of disruption also create moments of renewal—and today’s industry has a unique opportunity to reimagine its future.

Media Relations Is Not Dead. It’s Just Evolved Beyond Recognition.

Every few years, someone declares media relations dead.  They point to shrinking newsrooms, fewer earned placements, social media’s rise, or the fact that a press release alone rarely moves the needle anymore. And they’re not wrong about one thing: what worked before is no longer enough.  By Kimberly Cooper Ramalho - C-Suite Advisor.

HISPANIC MARKETING COUNCIL OPENS CALL FOR SUBMISSIONS FOR THE 2026 STRATEGIC EXCELLENCE AWARDS 

The Hispanic Marketing Council (HMC) opened submissions for the 2026 HMC Strategic Excellence Awards, the industry's only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking, and effectiveness in engaging Latino audiences. HMC will announce winners during the 2026 HMC Annual Summit, April 22-23, 2026, in New York City.

The Fourth Monkey has emerged………

You shouldn't have to compete with a phone for someone's attention in a meeting.  By Chris Laping - The Emotional Intelligence Network

HISPANIC AUDIO LEADERS SBS, PRISA and CARACOL RADIO ANNOUNCE GLOBAL PARTNERSHIP TO EXPAND U.S. MEDIA FOOTPRINT.

Spanish Broadcasting System (“SBS”), the leading Latino radio owner/operator in the U.S., Prisa Media (“PRISA”), the world’s largest Hispanic Audio/Digital enterprise and Caracol Radio (“CARACOL”), Prisa’s flagship radio network in Colombia, announced today that they have joined forces to launch, operate, distribute and monetize a slate of new audio stations and live and on-demand streaming content and networks, including an award-winning roster of syndicated talent, targeting the growing $4 Trillion U.S. Hispanic market.

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