Top News
WHAT DRIVES CONSUMER CHOICE, AND HOW BRANDS SHOULD RESPOND – How humans decide. [REPORT]
Reaching a target audience in an attentive state (with the right content) is a widespread equation for effective brand communication. But should it be? Are reach and attention enough to influence people to buy, and continue buying, your brand?
Clarity in Chaos: How Culturally Inclusive Marketing Restores Growth Certainty
Marketers today have more tools and data than ever, but less certainty about how to utilize them effectively. The issue isn’t information—it’s insights and growth-focused actions. By Carlos Santiago, CEO, Santiago Solutions Group, Co-Founder, Cultural Inclusion Accelerator, and AIMM
Healthcare Access, Wealth, and the Future of Hispanic Prosperity
Access to quality healthcare is more than a public-policy concern—it is a defining factor in the ability of Hispanic professionals, entrepreneurs, and small-business owners to build, sustain, and pass down wealth. Health is both a personal investment and an economic strategy. Protecting it safeguards the capacity to create, lead, and grow wealth for the next generation. At Semilla Multicultural™, we view healthcare access as part of a broader ecosystem of opportunity—one that connects personal well-being, financial empowerment, and the long-term vitality of the Hispanic community. By Gabriela Alcántara-Diaz | Semilla Multicultural
“The Tajinization of America” from d expósito & Partners’ résonant Wins Lifestyle Campaign of the Year at HPRA’s Bravo! Awards
The Hispanic Public Relations Association’s Bravo! Awards once again served as a powerful testament to the impact of culturally attuned storytelling, and this year, the résonant team at d expósito & Partners stood proudly at the center of the celebration.
Media ROI. [VIDEO]
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. WPP Media and Radiocentre have released a major new analysis of the sales effect of AM/FM radio andi dgital audio.
The Power of Collaboration: Reinventing Brand Storytelling in a Changing Market
Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant.
Many presenters lose their audience within the first 30 seconds. [INSIGHTS]
Many presenters lose their audience within the first 30 seconds. By Nancy Duarte - CEO at Duarte, Inc.
Stop Trying to Impress Your Clients. Get Curious About Them Instead.
After years of agencies, I thought I understood my clients...until I became one. For most of my career, I was on the agency side. Fast-paced. Deadline-driven. Client calls, brainstorms, pitches, repeat. By Madison Lazas - PR & Comms Strategist for Brands, Execs & High-Stakes Moments
Culture Decoded – How Hispanic GenZ Redefines Authentic Brand Engagement. [REPORT]
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences.
RFP Best Practices when Selecting a Hispanic-Segment Agency
A practical guide for HR leaders and brand teams to design RFPs that surface culturally fluent, high-performing Hispanic agency partners.
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