A lack of Diversity within Diversity in Corporate America’s push for Diversity in Adland.

   I just finished reading a blog post on AdAge.com’s ‘The Big Tent’ title “On Diversity Front, Adland Is Actually Reflective of American Society”.  It is interesting to point out that in articles and blogs regarding Diversity in the advertising business the majority of the focus is how to incorporate African Americans in the job force and create inclusive creative that only uses the lack of the African American phenomenon in commercials as the basis for the argument.

Are African Americans the ONLY minority group not represented properly in the ad business?

What about the Hispanic Professional and Consumers?

The Hispanic copywriter, account executive, media planner, etc, etc.?

One of these days we are going to as an Industry have to have a frank discussion to why the national discussion on Diversity is usually only about African Americans and why we have very little Hispanic representation in KEY MARKETING ROLES at large corporations.

For too long in the US Hispanic advertising business we have wanted to be above the fray and the conversation about race.

Nos estan cominedo los dulces por todos lados.

I have tried many of times to write a blog about this topic directly with the help of Industry friends and it is very difficult to write without sounding biased.

What is your position?

Gene Bryan

CEO

Adnotas.com — serving the Puerto Rico advertising, marketing & sales industries
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