G ADMarketing Communications tapped by Amscot Financial to lead Hispanic marketing efforts.

Miami-based G ADMarketing Communications, led by advertising veteran Gabriela Alcántara-Díaz, has been appointed by Amscot Financial to spearhead their multi-cultural Hispanic integrated communication and marketing efforts, including creative, public relations and social media.

Amscot Financial, a provider of convenient, consumer-oriented financial services throughout central Florida, is in expansion mode throughout Miami-Dade County, with 20 branches opened to date. The expansion in South Florida represents a capital investment of more than $20 million and will create more than 500 new jobs within the local community. According to Ian MacKechnie, founder and CEO of Amscot Financial, “the company selected G ADMarketing Communications based on their stellar reputation for building brands across the southeast region’s Hispanic communities.”

“We share a common goal to serve the needs of our diversified Hispanic communities,” said Alcántara-Díaz. “There are cultural distinctions that make Florida’s Hispanic and corporate communities unique to the rest of the U.S. and we like to build on those similar values.”