Whitehead elevated to CEO at Flowers Communications Group.

Flowers Communications Group (FCG) announced Rashada Whitehead as chief executive officer. The announcement comes two years after Whitehead’s appointment to the position of president; and includes a deal that gives her an equity stake in the company.

“Today is a proud day for me as an entrepreneur and also a PR practitioner,” said FCG founder Michelle Flowers Welch, who now also assumes the role of chairman. “Rashada started her career at Flowers Communications Group right out of college and I am so proud of her evolution into such a dynamic, young business leader. Her remarkable focus, passion for the business and entrepreneurial spirit are a powerful combination that will serve this agency and our industry well.”

“Our goal at Flowers Communications Group has obviously been to grow our business but also to be leaders in the next era of communications,” said Whitehead. “Succession planning for any firm is paramount, particularly those independent. We’ve worked diligently to position ourselves at the forefront of strategy and creativity, and are excited about what the future holds.”