Lotus Entravision Reps re-launches as Entravision Solutions.

Entravision Communications Corporation announced that it has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions.

The new identity reflects the organization’s ongoing investment in its marketing solutions, including expanded sales and marketing resources and a focus on maximizing opportunities by leveraging the Entravision brand. The name change is in line with Entravision’s new brand identity and logo, launched in December of 2012, reflecting the company’s focus on providing advertisers and marketers with a comprehensive multi-media platform to reach Latino audiences and communities.

“This name change reflects the growth of Entravision Solutions’ expanded services offering, media portfolio and growing national radio network,” stated Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “Across our company we continue to strengthen our ability to connect advertisers with the growing Latino markets we serve, through a comprehensive offering of media platforms and solutions. As we capitalize on the Entravision brand and our expanded capability set, we are committed to further investing in Entravision Solutions and working with all of our partners to promote their broadcasting and interactive platforms, engage their Latino audiences and drive measurable results for our advertisers.”