Norman named VP of Political Advocacy & Government Sales at Univision.
May 22, 2012
Univision Communications Inc. announced the appointment of Keith Norman to the position of vice president of Political Advocacy and Government Sales. In his new role, Norman joins a team of six marketing and sales executives led by Joe DelGrosso, executive vice president. The Political and Advocacy Team, helps political candidates and advocacy groups develop and execute campaigns and strategies to connect with Hispanic voters. The team is organized and working strategically in a bi-partisan fashion with both sides of the aisle to provide maximum access in helping campaigns understand and market to Latino voters. Norman will be based in Washington, D.C. and will report to Matt Boxer, senior vice president of Political Advocacy and Government Sales.
“I am thrilled to welcome Keith to Univision’s Political Advocacy and Government Sales group,” said DelGrosso. “As political groups aim to win the critical Hispanic vote, Keith’s experience working with political organizations and agencies involved in candidate, advocacy and government funded public service advertising campaigns will drive greater results as we strive to provide innovative opportunities to connect with Latino voters.”
Norman has more than 18 years of integrated marketing experience. Prior to joining Univision, he was a national account director for CQ Roll Call Group, a provider of congressional news, legislative tracking and advocacy services. Norman previously served as national advertising director at Politico. He also held multi-market broadcast business development roles at Laredo Group and Waterman Broadcasting Corp. He was also previously a producer at NBC’s “News with Brian Williams.”