Mobile Marketing Association launches MMA Mexico.

The Mobile Marketing Association (MMA) announces the launch of MMA Mexico. The newest of the 20 local MMA Councils that have been launched worldwide, MMA Mexico was created in response to the growing recognition of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success in Mexico.

MMA Mexico celebrates its official opening with members and founding supporters Banamex and Terra. MMA Latin America also lists the support of Coca-Cola, Televisa, Mobext, Clarus, One Mexico, Google, Naraya, CIE, Telefonica, Ogilvy, Microsoft and Unilever in the creation of Mexico’s Local Council and Local Committees. The first Country Manager of MMA Mexico is Daniel Geztel, director of Mobext in Mexico.

“With the opening of operations in Mexico, we are following through on our 2012 plan to build councils throughout the region, including Argentina, Brazil, Mexico and Colombia, where the mobile market is presenting extraordinarily strong growth,” says Marcio Chaer, Managing Director of MMA Latin America. “The fast development that the mobile market is showing in Latin America is going to be intensified with the impact of MMA operations in those countries.”

“The launch of MMA Mexico allows members to benefit from the combination of the MMA’s global leadership and local knowledge to create an even more productive, successful and powerful mobile marketing industry for Mexico,” says Greg Stuart, CEO of the MMA. “The creation of new MMA Local Councils worldwide also shows that globally, marketers are recognizing and embracing the power of mobile, and they want to work with us to make mobile anindispensablee part of the marketing mix.”