Univision announces new Social Experience on Facebook. [UPDATE]

Univision Communications Inc. announced at its Upfront presentation in New York that it will deliver a new integration with Facebook. In the first of a series of social experiences leading up to the launch of UVideos, a new digital network that will include programming from Univision’s portfolio of television networks, Univision will kick-off live chats with its personalities and celebrities through Facebook Platform. With the summer launch of UVideos, Facebook will be threaded throughout the experience allowing viewers to see what their friends are watching, follow celebrities, have access to exclusive content and join the conversation with Univision’s synched social stream.
 
“Univision is integrated with Facebook to provide our audiences a whole new way to join the conversation and engage with our content,” said Cesar Conde, president, Univision Networks during the presentation. “As part of our commitment to expanding the social experience for our audience, we will build on Facebook Platform and launch integrated social products to deliver even more value to Hispanic America.”
 
Kevin Conroy, president Univision Interactive Media and Enterprise Development added, “Facebook Platform offers us a way to create a unique and differentiated experience for Univision’s audience by bringing the content, community, conversation and compelling programming and creative talent closer together. We’re excited about the new ways we can collectively entertain and inform our viewers.”
 
Currently in BETA, UVideos will be available this summer and will feature thousands of hours of current content On-Demand as well as second screen companion experiences such as TV check-ins, social streams, alerts, and bonus content.