Global Advertising Strategies recognized for its Cross-Cultural Healthcare Marketing Efforts.
April 7, 2012
New York office of Global Advertising Strategies has won Gold and Bronze honors in the Best Multicultural Campaign category at the 2012 DTC National Advertising Awards for its multicultural work with leading pharmaceutical brands. The winners were announced at the DTC National Advertising Awards Dinner last month.
“These efforts not only promote pharmaceutical brands, but also provide critical disease awareness and education to ethnic audiences that are typically underserved and experience health disparities vs. their general market counterparts.”
“We are honored to be recognized as a leader in multicultural advertising and marketing, and applaud DTC perspectives and the industry for recognizing the importance of cross-cultural outreach,” said Givi Topchishvili, Global’s CEO. “These efforts not only promote pharmaceutical brands, but also provide critical disease awareness and education to ethnic audiences that are typically underserved and experience health disparities vs. their general market counterparts.”
Considered one of the most prestigious awards in pharma marketing, DTC Advertising Awards recognize best practices, knowledge and insight among marketers who lead, create, and implement direct-to-consumer communications. This year’s award consisted of 10 categories open for campaigns as well as campaign elements.
