elwiri selects DIÁLOGO as PR and Social Media Marketing AOR.

elwiri, a lifestyle mobile phone application that provides all its content in Spanish, announced that after careful selection, DIÁLOGO was selected as agency of record to launch its nationwide audience outreach campaign.

“elwiri’s founders Alex Goldstein and Wolf Bielas have done their homework and are positioned to take advantage of the fact that mobile has outpaced the home computer as the key source of information for Hispanics,” said Lucía Matthews, Executive Director of DIÁLOGO. “The opportunity for elwiri is clear: Hispanic mobile usage is growing four times faster than the general population and represents twenty five percent of total U.S. iPhones ownership.”

“DIÁLOGO‚s management team has a combination of perspective, experience and skill sets for our needs as a new mobile app service,” said Alex Goldstein, elwiri’s Chief Operating officer. “We have an ambitious launch scheduled with ancillary tie-ins and partnership opportunities, and Lucía’s broad Hispanic marketing experience provides the leadership for her team to deliver the targeted Hispanic audiences our mobile app.”