Branded Entertainment partners join Univision’s ‘El Talisman’.

The Univision Network announced its branded entertainment partners for the novela “El Talismán,” premiering today, January 30 at 8 p.m. ET/PT (7 p.m. Central). As the leading sponsor, Chevrolet vehicles have been organically woven into the storyline as key characters with vivid roles and distinct personalities. Additional sponsors include Domino’s Pizza, Suave Professionals® and T-Mobile USA.
 
“Our novelas fuel Hispanic America’s water cooler discussion every weekday,” said David Lawenda, president of Advertising Sales and Marketing, Univision Communications, Inc. “We are excited to be able to offer our partners the opportunity to become part of that discussion, too, through creative integrations that build emotional connections.”
 
“El Talismán,” a Venevision production in collaboration with Univision Studios, stars Blanca Soto, the lead actress from Univision’s hit “Eva Luna,” Aarón Díaz from the popular novela “Teresa,” and renowned novela actor Rafael Novoa. The novela tells the story of three families, Los Aceves, Los Negrete and Los Najera, which for wanting the California ranch named El Talismán, will create hatred, rivalry and destruction to many of their family members’ lives.
 
This intricate plot line allowed for multiple vehicle storylines to be woven throughout. Tapping into the unique generational Chevrolet truck heritage, a 1971 Chevy Cheyenne nicknamed “La Viejita” serves as a backbone to the novela and is there when main characters Camila Aceves (Blanca Soto) and Pedro Ibarra (Rafael Novoa) first meet. Along with Pedro’s other truck, a 2012 Chevy Silverado, “La Viejita” bears witness to everything happening at the Talismán ranch.
 
Online and on mobile at NovelasySeries.com, the 1971 Cheyenne will come to life to share insights on the novela, with untold stories and never before seen scenes as only she has witnessed at her stay at the ranch. 
 
Throughout the novela, characters driving in their Chevrolet vehicles will hear love messages and songs dedicated to one another via radio. Online and on mobile at NovelasySeries.com, “El Talismán” fans will be encouraged to submit their own dedications and love stories. The best love story will be featured in the novela – read on-air while the characters drive their Chevrolet vehicles, influencing a major decision in one of the character’s love story.
 
Chevrolet will also host a social media viewing party in the last weeks of the novela. Facebook and Twitter users will have the opportunity to interact with characters and share their thoughts on the novela’s developments.
 
Other Chevrolet vehicles integrated throughout “El Talismán” include the Cruze, Sonic, Volt, Equinox, and Suburban.
 
Unilever’s Suave Professionals is also on board as the official hair care sponsor of “El Talismán” with the brand’s newest Keratin Infusion™ line integrated throughout the novela. In addition, Suave will launch a promotion whereby one lucky fan will have the opportunity to win the first-ever novela walk-on role, receive a complete Suave Professionals makeover, as well as a $5,000 cash prize. Vignettes will feature Suave celebrity stylist Leonardo Rocco urging fans to visit Facebook.com/BellezaSuave for their chance to win. “Rocco’s Beauty Corner” on NovelasySeries.com will provide viewers with Talismán-inspired hairstyle how-to videos and a weekly beauty editorial.
 
Domino’s Pizza will also be organically integrated within the “El Talismán” storyline and will also sponsor pre-show teasers throughout the run of the novela, reminding viewers to order their pizza in time for the show.
 
As the official wireless sponsor, T-Mobile USA is featured throughout “El Talismán” as characters connect with one another via their T-Mobile 4G smartphones.  T-Mobile will also have a series of custom vignettes that depict a woman eager to watch “El Talismán” being interrupted by humorous situations. The vignettes then direct viewers who’ve missed any of the action on “El Talismán,” to a weekly recap available on T-Mobile’s exclusive site online on, NovelasySeries.com, keyword “T Mobile” and on mobile at momentos.univision.mobi.