Honda captures Polk Automotive Hispanic Loyalty Award.

American Honda Motor Co., Inc., announced that it has received the 2011 Polk Automotive Loyalty Award in the category of Hispanic Market Loyalty to Make. This is the second time Honda has captured this prestigious award from Polk, having received the same honor in 2009.

“Honda is thrilled to accept this award from Polk, which demonstrates how strong our products and brand resonate with buyers in the important Hispanic market,” said David Hendley, assistant vice president of sales, American Honda Motor Co., Inc. “The quality and value of our products continues to generate strong loyalty from consumers.”