Cisneros Group launches RedMas.

The Cisneros Group of Companies announced the initiation of their new business enterprise, RedMas, a Hispanic Mobile Ad Network and Mobile Studio. ‘Red’ – the Spanish word for network, and ‘Mas’ – the acronym for Mobile Ad Studio, marks the business progression of LatCel. The new name and business focus reflects the company’s broader product and service offering.

“Our evolution as a company and value offering translates to ‘RedMas’ and represents our commitment and focus on mobile advertising for the affluent Hispanic market,” stated Jorge A. Rincon, CEO of RedMas.

“RedMas reflects our new focus on advertising, we are increasing the level of investment in the company because we strongly believe that the Hispanic mobile market represents a great opportunity for all brands to establish a strong link with their existing and potential customers,” emphasized Victor Kong, Vice President of Digital Media of the Cisneros Group. “We can add value with this proposal as we have done in the past when the Cisneros Group helped found Univision in 1986. We are now the first to invest in mobile media for Hispanics.”