Meyer named VP Business Development at Univision.

Univision Communications Inc. announced the appointment of Ignacio Meyer as vice president, Business Development. Meyer will be responsible for developing and building brand extensions and business opportunities for clients. He will be based in Miami and report to Rick Alessandri, senior vice president, Business Development.
 
“We are proud to have a skilled strategic development professional like Ignacio join Univision,” said Alessandri. “His successful track record in new business and revenue diversification, brand extensions and product integration will drive greater results as we strive to provide our world-class partners with innovative opportunities to connect with Latinos in the U.S.”
 
Meyer joins Univision with 15 years of experience in establishing new lines of business and marketing campaigns. Most recently, he served as CEO at Wireless Latin Entertainment, a mobile value-added entertainment services provider and digital consulting company. Previously, Meyer was managing partner at KONEXXION Enterprises, a boutique agency dedicated to bridging the gap between sports and entertainment assets and media companies. In this role, he developed sponsorship programs and brand extensions for the Latin Recording Academy, Heineken, Cingular Wireless, Corona and Verizon Wireless, among others. He also served as a consultant to Univision in the strategic development of brand licensing and product integration initiatives for its tentpole events. Prior to these roles, he served as the director of Business Development at the Latin Recording Academy, director of Communications and Marketing at IFPI Latin America, and director of Business Development and Marketing at eRitmo.com.