The NPD Group names Turim – President & GM for Latin America.

The NPD Group, Inc. announced the appointment of Mark Turim as President and General Manager for the Latin America region. He was previously President and General Manager for NPD’s Asia Pacific business.

In his new role, Turim will lead and develop NPD businesses in Latin America. NPD currently offers services for the consumer electronics, IT, and appliance industries in Mexico and the sports industry in Brazil. The company is looking to continue to expand into more countries and to bring other retail and consumer tracking services, covering industries such as foodservice and toys, into Latin America. In addition to leading the NPD business, Turim has joined the board of directors of Segmenta, a research firm tracking the prestige beauty industry in Mexico, Argentina, Brazil, Columbia, Chile, Peru, Venezuela, and Uruguay. NPD recently invested in Segmenta, whose services complement the NPD BeautyTrends tracking service offered in the U.S. and Europe