Calle 13 hosts the documentary on Tr3s & MTV Latin America.
October 22, 2011
Calle 13 joined forces with UNICEF, MTV Latin America and Tr3s: MTV, Música y Más to launch the MTV EXIT (End Exploitation and Trafficking) campaign within Latin American and US Hispanic communities. The multi-media campaign aims to reach Spanish-speaking youth in Latin America and the US to increase awareness and prevention around human trafficking and exploitation through creative content, digital media interaction, community events and opportunities for direct participation.
Lured by false promises offering opportunities for a better life, at least 550,000 children, adolescents and youth have become victims of trafficking in Latin America and the Caribbean; often forced into unsafe sexual practices and drug use, they are at a heightened risk of contracting HIV.
“Youth is our future and we need to educate them not exploit them,” said Residente de Calle 13. “We are thrilled to be supporting this campaign and look forward to working with MTV and UNICEF to address other related issues like education.” He added.
“Increasingly adolescents and young people are vulnerable to being trafficked and exploited in the region. We can reduce the risks they are exposed to if we provide them with the necessary education and tools to protect themselves,” said UNICEF Regional Director for Latin America and the Caribbean, Bernt Aasen. “The partnership that launches today with Calle 13, MTV Latin America and Tr3s— key cultural references for young people– allows us to reach millions of potential victims by communicating with them directly, using their language.”