EC Hispanic Media & J.D. Power team up to produce content for Hispanics

EC Hispanic Media and J.D. Power and Associates announce an agreement to produce voice-of-the customer content for the U.S. Hispanic market. The agreement seeks to fulfill a unique need for relevant research-based information in the Hispanic market to help Hispanic consumers make more informed purchase decisions using the voice of the customer. Both companies are set to launch a major joint sales and marketing push to present these data-rich programs to national and regional clients in the automotive, insurance and banking industries.

Working together, EC Hispanic Media will utilize its distribution system to publish unique content drawn from J.D. Power and Associates voice-of-the-customer research. The alliance provides weekly publication of content for one year in EC Hispanic Media’s publications. The topics will cover the banking, insurance and automotive industries. Examples of topics will be: car safety, buying vs. leasing, fuel economy, child safety, understanding the customer service index, initial quality studies, insurance tips, bank rankings and more. “J.D. Power and Associates has an impressive amount of qualitative and quantitative data that needs to make its way to the Hispanic consumer. We are proud to work with such a reputable organization to get this valuable information out to our audience throughout the United States,” said Martha de la Torre, CEO and Co-Founder of EC Hispanic Media.

In addition to the weekly content, EC Hispanic Media and J.D. Power and Associates will work together to create and distribute content solutions around key J.D. Power and Associates studies throughout 2012. These content solutions will be distributed via EC Hispanic Media’s Spanish language partner newspapers and brick-and-mortar distribution points nationally. The opportunity gives EC Hispanic Media unique print and online rights to this program throughout the United States. “EC Hispanic Media has an outstanding reputation and comprehensive distribution capabilities that will deliver highlights from J.D. Power’s voice-of-the-customer research to the Hispanic community,” said Pete Marlow, VP and General Manager of Corporate Communications and Marketing at J.D. Power and Associates.

Both companies launch an aggressive and coordinated effort to attract partners in these three key industries: automotive, banking and insurance. The effort includes co-branded ads in trade media publications, joint sales presentations and sponsorship of key events in the three focus industries. “Working together, we’ll be able to create solutions that are urgently needed in the Hispanic market. These solutions add substantial value to consumers and to the sponsors trying to reach them.” concluded Hugo Hernandez, Director of Marketing for EC Hispanic Media.