Daddy Yankee to kick-off La Experiencia Heineken at Latin GRAMMY Awards.

Heineken is opening a world of extraordinary Latin music experiences via on-air, on-site and online channels during the week of the 12th Annual Latin GRAMMY Awards. For the past 11 years, Heineken has celebrated the best Latin Music has to offer through its support of the Latin GRAMMYs.

This year, for the first time in Latin GRAMMY history, Heineken will kick-off the green carpet pre-show with “La Experiencia Heineken” featuring a dynamic Las Vegas casino roof-top performance by Daddy Yankee. “La Experiencia Heineken” will capture and energize the audience, setting the stage for what’s to come. The green carpet pre-show airs at 7 pm.

Making the festivities accessible to locals in Las Vegas, fans are invited to the “Heineken House of Music,” an audio and visual multi-sensory Latin music experience that connects technology with music and features live performances by some of today’s most promising talent. Heineken’s roster of Mezclasonic DJs, including DJ Willie, D’marquesina, Nacotheque and Camilo Lara of the Mexican Institute of Sound are all scheduled to perform. Additional performances include Latin GRAMMY nominees Mr. Pauer, La Santa Cecilia, Juan Magan and singer Gustavo Galindo. The Heineken House of Music will be open from Nov. 8-10 at the Mandalay Bay Hotel and Casino.