República launches Repúblicares for pro-bono efforts.

República launches Repúblicares – to award one year of pro-bono expertise to a deserving organization within the continental United States and Puerto Rico. Nielsen, República’s long-standing client, is partnering with the agency to provide key insights and research capabilities, helping execute the goals of the selected organization.

Repúblicares offers organizations, big and small, equal footing to win the agency’s services for a year. Any interested applicant must be an IRS-designated 501(c)(3) organization. All submissions will be accepted at www.republica.net/republicares starting in February 2012, where the selected agency will be chosen by República’s employees, and announced in May 2012.

“On our fifth anniversary, we express our heartfelt gratitude to everyone that has supported us, especially those who believed in us when República was merely a dream on a napkin,” said Jorge A. Plasencia, chairman and CEO of República. “República is blessed to have experienced growth in this economy thanks to our extraordinary clients and employees. To whom much is given, much is expected, and in that spirit, we are thrilled to launch Repúblicares, an effort that allows us to make a significant difference for an organization in need of making its mark.”

“We have been privileged to support many worthy causes these past five years,” said Luis Casamayor, president and chief creative officer. “There are so many great and deserving organizations in our country; through Repúblicares, we will now offer all nonprofits in need of our services a level playing field to get on our radar and have the opportunity of being selected by our employees,” added Casamayor.