Rogers & Cowan named AOR for the 12th Annual Latin Grammy Awards.

Rogers & Cowan has been selected as agency of record by The Latin Recording Academy® for the 12th Annual Latin GRAMMY® Awards. Rogers & Cowan was the agency of record for the first 10 Latin GRAMMY Awards telecasts and after a one year absence, The Latin Recording Academy has returned to this successful partnership. The agency was selected for its expertise in media relations, strategic planning and social media in the Latin and mainstream entertainment space.

“We are pleased once again to partner with such a dedicated, hardworking and experienced organization as Rogers & Cowan,” said President/CEO Gabriel Abaroa Jr.. “Their extensive and diverse entertainment knowledge, impressive client experience and media relations savvy formulate for a productive relationship and we look forward to another exciting and successful Latin GRAMMY season.”

“Rogers & Cowan is proud to be renewing our partnership with The Latin Recording Academy, an organization that for over a decade has been dedicated to supporting the Latin music community,” stated Tardio.  “Our team of seasoned PR and social media professionals will leverage our expertise in Latin music and music award show campaigns to support the Latin GRAMMY Awards, the premier awards show honoring excellence in the Latin recording arts and sciences.”

Executive Vice President Maureen O’Connor will lead the campaign from the firm’s Los Angeles office along with Vice President John Reilly, Heather Lewandoski, Jessica Erskine and Nordhia Centeno.