Moët & Chandon & Kate del castillo toast the Holiday Season.
October 1, 2011
Moët & Chandon invited fans in Houston and Los Angeles to toast the holidays with acclaimed film and television luminary Kate del Castillo and its flagship champagne, Moet Imperial. Two Estrella de Moët tours will take Ms. de Castillo to Houston and Los Angeles starting in mid-November. Ms. Del Castillo said, “I’m honored to be working with Moët and excited to toast with my fans in celebration of the holiday season.”
Dubbed “ Estrella de Moët” (Moët’s Star) in a nod to Ms. del Castillo’s popularity, this is the first time that Moët has worked with Latina talent in the United States. Ms. del Castillo will make her first appearance on behalf of Moët in Houston on November 11 and 12, 2011 when she will appear in a yet-to-be-announced retail location to sign autographs and take pictures with fans. Consumers will also have the opportunity to create bespoke sparkling holiday gifts by adding special messages of their choice to the face of the iconic Imperial bottle in crystal letters. Customized messages include ¡Felicidades! (Congratulations!), Te Amo (I Love You), and Felices Fiestas (Happy Holidays). Estrella de Moët will continue in Houston with 16 separate events at clubs and retailers until the end of the year and will continue on to Los Angeles in early December with details forthcoming.