The Procter & Gamble Company continues ‘Have You Tried This Yet?’

This year, Have You Tried This Yet? is working with celebrity stylist Irma Martinez to continue bringing to life the everyday science, innovation and quality behind the P&G brands to the Hispanic community.
  
“I have a true love and appreciation for science and innovation and am always looking for the best performing products that make life easier and convenient, both at home for my family and in my line of work as a stylist,” said Irma Martinez. “I am proud to be working in this campaign, and I look forward to showcasing the everyday science and technology behind some of my favorite Have You Tried This Yet? brands.”
 
In addition, Have You Tried This Yet? will reach consumers nationwide through a variety of touch-points, including print advertising, direct response TV and iMedia.  Also, P&G brandSAVER – a complimentary coupon booklet – will feature more than $102 in savings, including values on the campaign’s featured products.  P&G brandSAVER can be found in local newspapers throughout the country on Sunday, October 30. 
 
“The successful year one launch of the Have You Tried This Yet? campaign was built off the understanding that shoppers routinely search for reliable, innovative products,” says Felisa Insignares, P&G External Relations Manager.  “Innovation is at the core of our purpose and strategy to improve the lives of our consumers, and Have You Tried This Yet? is the perfect platform to share the everyday science and performance behind some of the company’s great product innovations, across different categories from oral care to beauty and home goods.”