Cablevision’s iO TV launches Semillitas Channel.
September 24, 2011
SOMOSTV announced the launch of “Semillitas,” a TV channel targeting Latino toddlers and preschoolers from 0-5 years of age with the goal of helping parents preserve their language and cultural roots, on Cablevision’s iO en espanol package. Semillitas offers 24 hour, state-of-the-art animation from Latin America, Spain, the United States and other countries, dubbed in neutral Spanish in a safe, soothing, culturally relevant graphic package.
“We are very pleased to add Semillitas to Cablevision’s iO en espanol. Our very popular Spanish-language digital cable package with 45 channels has something entertaining and informative for all household members. iO en espanol provides extensive programming from local sports to popular telenovelas, and includes shows for everyone in the house from preschoolers to parents. Semillitas will bring even more value to our viewers,” said Bradley Feldman, Cablevision’s vice president, video product management.
Jose Antonio Espinal, COO of SOMOSTV, said, “We are very pleased to reach a significant number of Latino households hand in hand with a company that has consistently shown a commitment to serve this audience. We are proud to produce a network that has a high number of animation coming from Latin America, packaged in an on air presence that includes our unique in-house productions, celebrating our own multicultural experience together with our traditions. Our inclusion in iO TV’s new iO en espanol package demonstrates Cablevision’s philosophy to provide top quality entertainment for every member of the Latino household.”