2011 HispanicAd.com Media Planning Excelencia Winners.
September 17, 2011
HispanicAd.com announced the winners of the Annual Excelencia Media Planning Awards (HMPE) at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) annual conference in Miami, FL on Wednesday October 12, 2011.
HispanicAd.com presented awards for the best media plans in nine categories as well as the “Gran Plan”.
The judges for this year’s competition were:
Lucia Fernandez Palacios – OMD
Maria Fernanda Ordonez – Siboney USA
Ximena Pazos – Hispanic Group
Tomas Ruiz – Bromley Communications
Sonia Rocha-Villalba – Lopez Negrete Communications
This year’s winners are:
Best Plan using Branded Entertainment/Content Integration
Agency: 42 Degrees at MediaVest
Client: Kraft
Product: Oreo
Associate Media Director: Carolina Palomino
VP Content: Andrea Slodowicz
Producer: Christina Meza
Associate Activation Director: Jessica Roman
Honorable Mention
Ford Motor Co. – Ford Fiesta – Zubi Advertising
Western Union – “Love In Any Language” Song Contest – Bromley Communications
Procter & Gamble – COVERGIRL Cosmetics – Tapestry
Best Plan using Digital Media
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
Honorable Mention
Allstate – Auto Insurance – Tapestry
Wendy’s – Natural Cut Sea Salt Fries – 42 Degrees at MediaVest
Best Plan using Direct Response
Agency: 42 Degrees at MediaVest
Client: Avon
Product: Rep Recruitment
Media Director: Mike Torres
Associate Media Director: Yajaira Lantigua
Activation Director: Jeanette Millan
Best Integrated Plan
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
Honorable Mention
Toyota – Various – Somos Muchos Latinos – Conill
Procter & Gamble – Gillette Fusion – Tapestry
Best Plan using Magazines
Agency: Zubi Advertising
Product: Ford Fiesta
Media Director: Isabella Sanchez
Media Planner: Jennifer Hernandez
Client: Ford Motor Co.
Best Plan using Newspaper
Agency: Zubi Advertising
Product: American Airlines
Media Director: Claire Zaldivar
Media Planner: Jennifer Rodriguez
Media Buyer: Jennifer Rodriguez
Client: American Airlines
Best Plan using Out of Home
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
Honorable Mention
Heineken USA – 2010 Latin Grammy – 42 Degrees at MediaVest
Best Plan using Radio
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
Honorable Mention
Allstate – Auto Insurance – Tapestry
Best Plan using Television
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
Honorable Mention
General Motors – Automobile – Tapestry
El Gran Plan
Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fiesta
Media Director: Isabella Sanchez
Associate media Director: Vanessa Lizama
Media Planner: Jennifer Hernandez
