2011 HispanicAd.com Account Planning Excelencia Winners.
September 17, 2011
Winners of the HispanicAd.com Account Planning Excelencia (HAPE) awards were announced at the Association of Hispanic Advertising Agencies (AHAA) Conference in Miami.
The judges for this year’s competition were:
Ida Chacón, Multicultural Marketing Manager for P&G’s Ethnic Center of Expertise
Holly McGavock, Sr Account Planner, Wing
Ken Muench, SVP/Director of Multicultural Planning, Draftfcb
Verena Sisa – VP/Chief Strategy Officer of Conill is this year’s President of the Jury.
Favio Ucedo, Principal/Creative Director, Grupo Gallegos
This year’s winners are:
Best Strategic Thinking for the introduction or repositioning of a product or service
BRONCE
Client: American Airlines / Sabemos por que vuelas
Agency: Zubi Advertising
Planner: Pablo Rosas
Honorable Mentions
Levi’s Strauss & Co / The Journey of a Modern Pionero – Dieste
Best Strategic Thinking in the creative development for a product or service
PLATA
Client: Toyota Motor Sales / Camry
Agency: Conill
Planners: Laura Semple and Juan Jose Valera
BRONCE
Client: T-Mobile / T-Mobile Brands & Unlimited Family Plan
Agency: Conill
Planners: Amanda Andre, Beatriz Soto, Rocio Urena
Best Strategic Thinking in the development of an integrated communications plan
ORO
Client: Toyota Motor Sales / Somos Muchos
Agency: Conill
Planners: Laura Semple and Juan Jose Valera
