IBOPE Media Puerto Rico receives the accreditation from MRC.

IBOPE Media Puerto Rico has just received continuation of its Media Rating Council (MRC) Accreditation, which confirms that its TV audience measurement services are valid, reliable and effective, and in compliance with MRC minimum standards for media research quality. MRC Accreditation was originally achieved by the service in October 1994.

“This is excellent news and it comes at an important time for IBOPE in the region, confirming the results of the dedication and skills of the entire Puerto Rico team”, says Alfredo Paz y Miño, director of IBOPE Media for Central America and the Caribbean.