Havas launches Totality.

Havas announces that it is launching Totality, a multicultural-marketing agency devoted to representing the nation’s ethnic and niche consumers, including the Hispanic, African-American and LGBT communities.
 
Totality will partner with agencies in the Havas network, including Arnold Worldwide, Euro RSCG and MPG, as well as procure its own clients. Subsequently, all multicultural offerings in the network, such as Euro RSCG Latino and MPG Diversity will work together.
   
Leading the agency will be CEO Leo Olper and Chief Creative Officer Mauricio Galvan, who together ran Euro RSCG Latino. Olper and Galvan will report to Andrew Benett, Global Chief Strategy Officer of Havas Worldwide and Global CEO of Arnold Worldwide.  Olper and Galvan have tapped Reginald Osborne to spearhead African-American and LGBT initiatives for Totality.  Osborne holds the dual role of SVP, Director of Multicultural Marketing at Arnold, where he leads multicultural efforts for McDonald’s.