Gloria for 4Gfrom AT&T.

AT&T has partnered with Latin music legend and award-winning singer and songwriter Gloria Estefan to showcase the Android smartphone Impulse 4G™ from AT&T.

In this national ad campaign, a group of friends is seen dancing to the contagious rhythms of Estefan’s hot new single “WEPA” and pushing and moving buildings and cars, similar to the device’s “human-powered” speeds and wide array of apps. Estefan’s new single is played throughout the TV spot as a celebration of this hot new device and great offer.

“We’re excited to have partnered with such an iconic figure to showcase the value and versatility of this new Android device. We know our customers appreciate having mobile Internet and a wide array of apps, but we also want to help them get the most out of their money, especially during these tough economic times,” said Roberto Garcia, executive director, Hispanic Marketing, AT&T. “Gloria Estefan and her fresh Latin pop sounds are representative of what this device is all about – a fun, ‘rhythmic’ device that lets you record HD video, take pictures, access multiple apps – all for a great price.”