SBS Miami to broadcast The Canes.

Spanish Broadcasting System, Inc. (“SBS”)and The University of Miami Athletics Department announced the official Spanish radio coverage partnership with WRZA-CIMA 106.3FM to bring the Canes athletic events to the Spanish radio dial for another competitive season. The University of Miami has reached an agreement with WRZA-CIMA106.3FM, as the new Spanish language station for the Canes.

WRAZ-CIMA 106.3FM will become the Spanish language flagship station of the Miami Hurricanes with the on-air team of Pepe “Chamby” Campos and Jose “Judge” Martinez. Martinez is a long time Canes broadcaster, while Campos is one of the most well-respected and tenured Spanish radio voices in South Florida.

“SBS (Spanish Broadcasting System, Inc.) was the right partner for UM Athletics because of their expansive reach on multiple stations in the market, as well as their firm and fervent commitment to the Miami Hurricanes fan base,” said UM Director of Athletics Shawn Eichorst. “We have a long & proud tradition on Spanish radio that stretches back to Sam Jankovich’s era as AD and we firmly believe SBS will help expand our brand to new heights.”

“We are excited about the relationship with The University of Miami and I am sure the Hispanic community appreciates the commitment UM is making to reach out to those whose first language is Spanish,” said Albert Rodriguez, Chief Revenue Officer of SBS Consolidated Operations/General Manager of MegaTV.

WRAZ-CIMA 106.3 FM will broadcast every UM football game in 2011 and will air the majority of the Canes home men’s basketball games.

For the first time in UM history, the Canes women’s basketball program will have Spanish language radio broadcasts in 2011-12 with at least five home women’s hoops games scheduled to air locally.

The UM baseball team will continue its tradition of Spanish language radio with at least five games on CIMA 106.3 FM.

“We are thrilled to be the broadcast home of the Canes athletic events,” said Berry Jasin, National Sales Manager of Miami, New York and Puerto Rico of Spanish Broadcasting System, Inc. “Partnering with our hometown university sports team makes sense for our listeners and for CIMA 106.3 FM-WRAZ. Adding sports to our line-up compliments our other programming, enhances the experience for loyal fans and attracts new listeners. We could not be prouder of our association with The University of Miami Athletic Department.”