Grupo bt USA named LatAM AOR agency for The Bahamas Tourist Office.

Grupo bt USA has been awarded with The Bahamas Tourist Office account and beginning this month will develop the integrated marketing and communication strategy.
 
The main objective of Grupo bt USA is to increase at least 50% of the visits of Latin American travelers towards The Bahamas.
 
“We deliver inspired and actionable ideas that help our clients win in the marketplace. Our range of services are designed to increase each of our clients most important assets, their brand, applying strategic thinking and tactical implementation to travel brands,” said Carlos Ulibarri CEO of Grupo bt USA.
 
“We are very excited with this project because we can promote The Bahamas as a destination where tourists can experience out of the ordinary unexpected sensations on each new visit,” he concluded.
 
The main slogan for the campaign will be: Bahamas, No lo has visto todo.
 
“We believe that working with Grupo bt USA to promote The Bahamas will be a rewarding experience, as we have previously done with them some successful projects,” said Glenda E. Johnson Latin America Director of The Bahamas Tourist Office.