Una Vez Mas acquires KFTY-TV in the Bay Area.
June 29, 2011
Una Vez Mas, LP announced that it has entered into an agreement with High Plains Broadcasting, Inc. and Newport Television, LLC for the acquisition of KFTY, Channel 50, Santa Rosa, California. In addition to Santa Rosa, KFTY serves the San Francisco, Oakland and San Jose markets and is carried on Comcast Channel 31 and DirecTV and Dish Channel 50 throughout. Upon consummation of the transaction, KFTY will become an Azteca America affiliate.
“My roots are in the Bay Area and my father owned one of the first Spanish-language television stations there. This is like a homecoming for me.” said Terry Crosby, Chairman and CEO of Una Vez Mas. “San Francisco is now the 9th largest Spanish-language television market with more than 390,000 Hispanic households and an ideal place for UVM to expand its footprint.”
“Una Vez Mas and Azteca America are committed to working together to better serve our viewers,” stated Randy Nonberg, President of UVM. “While this is an existing Azteca America market, it is a new one for UVM. With the improved coverage afforded by KFTY and our years of experience operating Azteca America stations we will be an asset to our community and to our network.”