Broxson named VP Client Services at Acento.

Acento Advertising, has bolstered its executive leadership group with the addition of communications veteran & channel alignment specialist, Donnie Broxson. He joins Acento as Vice President of Client Services.

Mr. Broxson’s role will leverage his extensive background in multicultural communications and corporate positioning across Acento’s entire client roster. Through his oversight, clients will be able to optimize all of Acento’s service offerings in strategically aligned campaigns to garner the greatest influence with consumers, thought leaders and other key stakeholders in the Hispanic market and beyond.

“I have had the opportunity to partner with Acento and agency President Roberto Orci from the client side, and have always been impressed with the organization and it’s leadership,” said Donnie Broxson. “When invited to join Acento and lead a segment of the organization into what is a very dynamic era for this growing market, it was easy to say ‘yes.’”

Before joining Acento, Mr. Broxson led Edison International’s corporate positioning initiative and advertising efforts, providing communications oversight for all of the company’s multicultural advertising efforts and leading corporate communications strategy. Prior to that, Broxson was President of MADOBRO Associates, where he led operations and development while overseeing all aspects of client advertising including brand positioning, market strategy, and client service for multi-channel campaigns in both Spanish and English.